Paid Media Specialist

We are working with our Portland, OR consumer products and apparel client to recruit a Paid Media Specialist to join their team on a permanent basis, either hybrid in Portland or fully remotely in PST . In this role, you will support a robust, integrated digital marketing and eCommerce team as the paid media subject-matter expert. You will be focused on ideating, creating, executing and reporting on paid campaigns that drive revenue to the company’s DTC website, with the goal of creating brand cohesion between campaigns, driving ROI, decreasing customer acquisition costs, and generally driving brand awareness and visibility. While most of your work will focus on creating campaign strategy, you will manage the brand’s relationship with their paid media agency, keeping a pulse on performance and brand alignment. You will also work closely with the in-house digital marketing and eCommerce teams as a whole to drive cohesion across the brand’s digital footprint, occasionally supporting other campaigns and initiatives. To be a fit, you should bring 1+ year of DTC paid media experience with a strong understanding of paid social and Google Ads for the eCommerce space, with additional experience in other digital and creative marketing work serving as a plus. You should be comfortable ideating on new campaigns and experimenting with new strategy, highly skilled in reviewing campaign analytics, and a team player with broad knowledge of the marketing and digital landscape for the DTC eCommerce space. This brand is seeing explosive growth and this position is open due to just that! This is a permanent, salaried role with a strong preference for a local, hybrid hire in Portland, but candidates based outside of the area who align with the above profile and are based on the West Coast are encouraged to apply. Salary ranges from $65,000 to $80,000 based on experience. Benefits include medical, dental and vision coverage with HSA and FSA options, three weeks of PTO, matching 401(K), product discounts and paid parking. If you are passionate about paid media and have experience in the DTC eCommerce world, we’d love to hear from you here. You will:
Join and integrated eCommerce and digital marketing team as the paid media subject-matter expert, curating and planning campaigns with an eye on overall company marketing strategy, brand and goals
Align paid media strategy with company revenue, ROI and brand goals, ensuring targeting, creative and campaign messaging is aligned with integrated brand campaigns and creative and that paid campaigns drive long-term results and return
Scope and plan paid media campaigns and manage the relationship with the organization’s performance marketing agency as they execute and provide campaign data on performance
Analyze historical and current campaign data, reviewing key metrics for performance with a focus on new customer acquisition, ROI, ROAS and other relevant ratios
Explore new channels, methods and strategic opportunities for the brand
Partner closely with the larger marketing function to provide expertise and collaboration on other integrated campaigns and brand growth efforts Your experience should include:
1+ year(s) of DTC paid media (social and PPC) working in a DTC eCommerce environment, with experience in apparel or similar preferred
Deep understanding of paid media performance metrics, including CAC, ROI, ROAS, etc. with a track record of measurable achievements driving these metrics
Paid media platform expertise (Google Ads, Meta Ads, etc.) and CRM proficiency; Experience with email, CMS or similar tools, preferred
A passion for process improvement and an interest in exploring new channels, strategies and opportunity for growth Sound like you? This Portland-based team has a strong preference for a local candidate comfortable being in office on a hybrid, flexible schedule, but well-qualified candidates elsewhere on the West Coast are encouraged to apply for remote consideration. Equal Opportunity Employer/Veterans/Disabled To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: • The California Fair Chance Act • Los Angeles City Fair Chance Ordinance • Los Angeles County Fair Chance Ordinance for Employers • San Francisco Fair Chance Ordinance