Senior Data & Analytics Specialist
demandDrive
•
Waltham, MA
0
0
0
0
Mid-Senior level
Posted April 2, 2026
Job link
Thinking about this job
Responsibilities
Commitments
Responsibilities
- Tracking Architecture & Measurement Strategy
- Design and implement robust data layer architectures to support scalable, future-proof tracking across websites and applications
- Build and maintain event-based tracking frameworks aligned with business goals (ecommerce, lead generation, product usage, subscriptions, etc.)
- Implement and maintain enhanced ecommerce tracking (product views, add-to-cart, checkout steps, purchases, refunds) using GA4 best practices
- Architect clean, efficient Google Tag Manager (GTM) setups, prioritizing:
- Minimal tag sprawl
- Reusable variables and triggers
- Maintainable naming conventions
- Performance-first implementations
- Confidently jump into messy, unfamiliar GTM containers and quickly troubleshoot tracking bugs without prior context, including diagnosing tag firing logic, variable issues, and data layer inconsistencies
- Troubleshoot complex tracking issues across browsers, devices, and platforms using GTM Preview, GA Debugger, browser dev tools, and network requests
- Conversion & Platform Tracking
- Implement and maintain conversion tracking across platforms, including GA4, Google Ads, Meta Pixel, and Meta Conversions API (CAPI), LinkedIn Insight Tag, and other tools as needed
- Design and support server-side tracking solutions (e.g., GTM Server-Side and first-party tracking approaches) to improve data accuracy, reduce signal loss from browser restrictions, and support privacy and consent requirements
- Ensure consistent event naming, parameters, and attribution logic across all platforms
- Consent, Privacy & Data Governance
- Integrate and manage consent management platforms (e.g., OneTrust or similar) with GTM and analytics tools
- Configure tracking to respect user consent signals (analytics, marketing, functional cookies, etc.)
- Audit and manage cookie lifecycles, categorization, and firing logic
- Collaborate with legal and compliance teams to support GDPR, CCPA, and evolving privacy regulations
- Stay current on browser changes, privacy sandbox initiatives, and best practices for privacy-first measurement
- Data Analysis, Visualization & Insights
- Analyze large datasets to identify trends, anomalies, and optimization opportunities
- Translate raw data into clear, actionable insights for both technical and non-technical stakeholders
- Build and maintain dashboards and reporting in Looker Studio / Looker, focused on clarity, accuracy, and business relevance
- Support reporting and analysis in additional BI tools when needed (experience beyond Looker is a plus)
- Use heat maps and session recordings to complement quantitative data with behavioral insights
- Client Communication & Cross-Team Collaboration
- Act as a trusted tracking and analytics partner for clients
- Clearly explain tracking methodologies, data limitations, attribution challenges, and privacy/consent tradeoffs in plain language
- Gather requirements, document tracking plans, and communicate implementation details clearly
- Partner with marketing, product, engineering, and compliance teams to align measurement strategies with business objectives
- Proactively recommend improvements to tracking infrastructure, reporting, and data quality
Commitments
Hybrid or remote (dependent on location) - $85,000 - $100,000 annual salary range
Not Met Priorities
What still needs stronger evidence
Requirements
- Strong hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4)
- Proven experience implementing custom event tracking, conversions, and ecommerce measurement
- Comfortable jumping into random, messy GTM instances and troubleshooting bugs quickly without prior knowledge of the account structure or history
- Experience with cross-platform conversion tracking (Google, Meta, LinkedIn, etc.)
- Familiarity with server-side tracking concepts and implementations
- Experience managing cookie-based tracking and consent-driven data collection
- Strong Analytical mindset with the ability to spot trends and inconsistencies
- Excellent communication skills -- able to explain technical concepts clearly to clients and stakeholders
Preferred Skills
- Experience with additional BI tools (Tableau, Power BI, Mode, etc.)
- Working knowledge of SQL, BigQuery, or data warehouses
- Experience with marketing attribution models, funnel analysis, or experimentation frameworks
- Deeper familiarity with global privacy regulations (GDPR, CCPA, etc.) and consent optimization strategies
- Experience auditing or refactoring messy tracking setups into clean, scalable systems
- Familiarity with no-code and low-code integration tools such as Zapier or similar automation platforms
- Experience working with marketing and data platforms, including HubSpot, customer data platforms (CDPs), and enrichment tools such as Clay
About demandDrive:
demandDrive is an industry-leading integrated sales and marketing agency with over 400 employees, headquartered in the Greater Boston Area. demandDrive provides B2B clients with a comprehensive suite of solutions, including world-class digital marketing services combined with sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth. demandDrive believes in strong leaders and a positive work culture. We are extremely passionate about helping our clients achieve and exceed their sales and marketing goals and being the best in the industry. The Company is private-equity sponsored and will execute an M&A strategy.
Position Overview - Senior Data & Analytics Specialist:
We’re looking for a Senior Data & Analytics Specialist who lives at the intersection of data, tracking architecture, and client communication. This role goes far beyond reporting — it’s about designing, implementing, and maintaining scalable measurement systems that turn complex user behavior into reliable, privacy-aware insights.
You’ll own the full lifecycle of tracking: from data layer design and tag manager architecture, to cross-platform conversion tracking, server-side implementations, and stakeholder education. You’ll work closely with marketing, product, engineering, and legal/privacy teams — as well as directly with clients — to ensure data is accurate, compliant, and actionable across the entire marketing and analytics stack.
Job Duties & Responsibilities:
Tracking Architecture & Measurement Strategy
Design and implement robust data layer architectures to support scalable, future-proof tracking across websites and applications
Build and maintain event-based tracking frameworks aligned with business goals (ecommerce, lead generation, product usage, subscriptions, etc.)
Implement and maintain enhanced ecommerce tracking (product views, add-to-cart, checkout steps, purchases, refunds) using GA4 best practices
Architect clean, efficient Google Tag Manager (GTM) setups, prioritizing:
Minimal tag sprawl
Reusable variables and triggers
Maintainable naming conventions
Performance-first implementations
Confidently jump into messy, unfamiliar GTM containers and quickly troubleshoot tracking bugs without prior context, including diagnosing tag firing logic, variable issues, and data layer inconsistencies
Troubleshoot complex tracking issues across browsers, devices, and platforms using GTM Preview, GA Debugger, browser dev tools, and network requests
Conversion & Platform Tracking
Implement and maintain conversion tracking across platforms, including GA4, Google Ads, Meta Pixel, and Meta Conversions API (CAPI), LinkedIn Insight Tag, and other tools as needed
Design and support server-side tracking solutions (e.g., GTM Server-Side and first-party tracking approaches) to improve data accuracy, reduce signal loss from browser restrictions, and support privacy and consent requirements
Ensure consistent event naming, parameters, and attribution logic across all platforms
Consent, Privacy & Data Governance
Integrate and manage consent management platforms (e.g., OneTrust or similar) with GTM and analytics tools
Configure tracking to respect user consent signals (analytics, marketing, functional cookies, etc.)
Audit and manage cookie lifecycles, categorization, and firing logic
Collaborate with legal and compliance teams to support GDPR, CCPA, and evolving privacy regulations
Stay current on browser changes, privacy sandbox initiatives, and best practices for privacy-first measurement
Data Analysis, Visualization & Insights
Analyze large datasets to identify trends, anomalies, and optimization opportunities
Translate raw data into clear, actionable insights for both technical and non-technical stakeholders
Build and maintain dashboards and reporting in Looker Studio / Looker, focused on clarity, accuracy, and business relevance
Support reporting and analysis in additional BI tools when needed (experience beyond Looker is a plus)
Use heat maps and session recordings to complement quantitative data with behavioral insights
Client Communication & Cross-Team Collaboration
Act as a trusted tracking and analytics partner for clients
Clearly explain tracking methodologies, data limitations, attribution challenges, and privacy/consent tradeoffs in plain language
Gather requirements, document tracking plans, and communicate implementation details clearly
Partner with marketing, product, engineering, and compliance teams to align measurement strategies with business objectives
Proactively recommend improvements to tracking infrastructure, reporting, and data quality
Required Qualifications:
Strong hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4)
Proven experience implementing custom event tracking, conversions, and ecommerce measurement
Comfortable jumping into random, messy GTM instances and troubleshooting bugs quickly without prior knowledge of the account structure or history
Experience with cross-platform conversion tracking (Google, Meta, LinkedIn, etc.)
Familiarity with server-side tracking concepts and implementations
Experience managing cookie-based tracking and consent-driven data collection
Strong Analytical mindset with the ability to spot trends and inconsistencies
Excellent communication skills -- able to explain technical concepts clearly to clients and stakeholders
Nice to Have:
Experience with additional BI tools (Tableau, Power BI, Mode, etc.)
Working knowledge of SQL, BigQuery, or data warehouses
Experience with marketing attribution models, funnel analysis, or experimentation frameworks
Deeper familiarity with global privacy regulations (GDPR, CCPA, etc.) and consent optimization strategies
Experience auditing or refactoring messy tracking setups into clean, scalable systems
Familiarity with no-code and low-code integration tools such as Zapier or similar automation platforms
Experience working with marketing and data platforms, including HubSpot, customer data platforms (CDPs), and enrichment tools such as Clay
Benefits:
Hybrid or remote (dependent on location) - $85,000 - $100,000 annual salary range
Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life & disability insurance, 401(k) matching
Paid time-off, including 14 paid holidays
Great work-life balance & positive company culture
Team happy hours
Casual dress code
Company laptop, full tech stack & tools, and other resources provided by demandDrive
Powered by JazzHR
nPNcjMpvwc
demandDrive is an industry-leading integrated sales and marketing agency with over 400 employees, headquartered in the Greater Boston Area. demandDrive provides B2B clients with a comprehensive suite of solutions, including world-class digital marketing services combined with sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth. demandDrive believes in strong leaders and a positive work culture. We are extremely passionate about helping our clients achieve and exceed their sales and marketing goals and being the best in the industry. The Company is private-equity sponsored and will execute an M&A strategy.
Position Overview - Senior Data & Analytics Specialist:
We’re looking for a Senior Data & Analytics Specialist who lives at the intersection of data, tracking architecture, and client communication. This role goes far beyond reporting — it’s about designing, implementing, and maintaining scalable measurement systems that turn complex user behavior into reliable, privacy-aware insights.
You’ll own the full lifecycle of tracking: from data layer design and tag manager architecture, to cross-platform conversion tracking, server-side implementations, and stakeholder education. You’ll work closely with marketing, product, engineering, and legal/privacy teams — as well as directly with clients — to ensure data is accurate, compliant, and actionable across the entire marketing and analytics stack.
Job Duties & Responsibilities:
Tracking Architecture & Measurement Strategy
Design and implement robust data layer architectures to support scalable, future-proof tracking across websites and applications
Build and maintain event-based tracking frameworks aligned with business goals (ecommerce, lead generation, product usage, subscriptions, etc.)
Implement and maintain enhanced ecommerce tracking (product views, add-to-cart, checkout steps, purchases, refunds) using GA4 best practices
Architect clean, efficient Google Tag Manager (GTM) setups, prioritizing:
Minimal tag sprawl
Reusable variables and triggers
Maintainable naming conventions
Performance-first implementations
Confidently jump into messy, unfamiliar GTM containers and quickly troubleshoot tracking bugs without prior context, including diagnosing tag firing logic, variable issues, and data layer inconsistencies
Troubleshoot complex tracking issues across browsers, devices, and platforms using GTM Preview, GA Debugger, browser dev tools, and network requests
Conversion & Platform Tracking
Implement and maintain conversion tracking across platforms, including GA4, Google Ads, Meta Pixel, and Meta Conversions API (CAPI), LinkedIn Insight Tag, and other tools as needed
Design and support server-side tracking solutions (e.g., GTM Server-Side and first-party tracking approaches) to improve data accuracy, reduce signal loss from browser restrictions, and support privacy and consent requirements
Ensure consistent event naming, parameters, and attribution logic across all platforms
Consent, Privacy & Data Governance
Integrate and manage consent management platforms (e.g., OneTrust or similar) with GTM and analytics tools
Configure tracking to respect user consent signals (analytics, marketing, functional cookies, etc.)
Audit and manage cookie lifecycles, categorization, and firing logic
Collaborate with legal and compliance teams to support GDPR, CCPA, and evolving privacy regulations
Stay current on browser changes, privacy sandbox initiatives, and best practices for privacy-first measurement
Data Analysis, Visualization & Insights
Analyze large datasets to identify trends, anomalies, and optimization opportunities
Translate raw data into clear, actionable insights for both technical and non-technical stakeholders
Build and maintain dashboards and reporting in Looker Studio / Looker, focused on clarity, accuracy, and business relevance
Support reporting and analysis in additional BI tools when needed (experience beyond Looker is a plus)
Use heat maps and session recordings to complement quantitative data with behavioral insights
Client Communication & Cross-Team Collaboration
Act as a trusted tracking and analytics partner for clients
Clearly explain tracking methodologies, data limitations, attribution challenges, and privacy/consent tradeoffs in plain language
Gather requirements, document tracking plans, and communicate implementation details clearly
Partner with marketing, product, engineering, and compliance teams to align measurement strategies with business objectives
Proactively recommend improvements to tracking infrastructure, reporting, and data quality
Required Qualifications:
Strong hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4)
Proven experience implementing custom event tracking, conversions, and ecommerce measurement
Comfortable jumping into random, messy GTM instances and troubleshooting bugs quickly without prior knowledge of the account structure or history
Experience with cross-platform conversion tracking (Google, Meta, LinkedIn, etc.)
Familiarity with server-side tracking concepts and implementations
Experience managing cookie-based tracking and consent-driven data collection
Strong Analytical mindset with the ability to spot trends and inconsistencies
Excellent communication skills -- able to explain technical concepts clearly to clients and stakeholders
Nice to Have:
Experience with additional BI tools (Tableau, Power BI, Mode, etc.)
Working knowledge of SQL, BigQuery, or data warehouses
Experience with marketing attribution models, funnel analysis, or experimentation frameworks
Deeper familiarity with global privacy regulations (GDPR, CCPA, etc.) and consent optimization strategies
Experience auditing or refactoring messy tracking setups into clean, scalable systems
Familiarity with no-code and low-code integration tools such as Zapier or similar automation platforms
Experience working with marketing and data platforms, including HubSpot, customer data platforms (CDPs), and enrichment tools such as Clay
Benefits:
Hybrid or remote (dependent on location) - $85,000 - $100,000 annual salary range
Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life & disability insurance, 401(k) matching
Paid time-off, including 14 paid holidays
Great work-life balance & positive company culture
Team happy hours
Casual dress code
Company laptop, full tech stack & tools, and other resources provided by demandDrive
Powered by JazzHR
nPNcjMpvwc