Marketing Coordinator

About NES
National Equipment & Service Corporation (NES) is Southern California's premier dock and door service company, specializing in loading dock equipment, commercial doors, and security solutions. We're on a mission to save lives and keep the economy humming by ensuring our customers' operations run safely and efficiently.
We've built a culture centered on five core values that define how we work:

Customer-Centric Excellence -- Earn customer trust through relentless focus on their success
Complete Ownership -- Take full responsibility and accountability for outcomes and drive results that strengthen the entire company
Principled Collaboration -- Challenge ideas with integrity, commit fully to decisions, and win together, while maintaining unwavering ethical standards
Empowered Trust -- Build deep trust through transparency, empowering people closest to the work to make decisions and share information openly
Relentless Learning -- Maintain insatiable curiosity, develop exceptional talent, and systematically improve everything we do
If you're looking for a company that invests in its people, maintains clear values, and creates meaningful impact, NES might be your next career home.
The Role
Core Purpose
Own the marketing infrastructure that fuels NES's growth engine -- partnering with our agency, building automated campaigns that drive revenue from both new prospects and existing customers, and ensuring every marketing dollar is tracked to a lead, a deal, or a relationship. This role is the operational backbone of our sales and marketing functions, connecting marketing spend to sales outcomes across both new business acquisition and existing customer expansion.
What You'll Do
Agency Partnership & Campaign Management (35%)

Own the day-to-day relationship with our marketing agency -- reviewing copy, approving messaging and creative, coordinating campaign launches, and ensuring brand consistency across all channels
Manage the marketing calendar across Google Ads, Local Service Ads, SEO, content marketing, email nurture, social media, and emerging channels
Provide strategic direction to the agency based on conversion data from the Inbound Sales Specialist -- shift budget toward what's working, cut what isn't
Coordinate all marketings channels through execution
Monitor and optimize marketing spend based on performance data and ROI targets
Existing Customer Marketing (30%)

Build and manage automated campaign sequences in our CRM and FSM targeting our existing customer base
Reactivation Campaigns: Automated drip sequences for unsold estimates, lost bid re-engagement, and cancelled project revival
Expansion Campaigns: Service agreement conversion campaigns using ROI calculators and case studies; coverage expansion with equipment audit offers; multi-location outreach; cross-sell campaigns highlighting additional service categories
Retention Campaigns: Monthly customer newsletter with safety tips, compliance updates, and maintenance advice; seasonal reminders tied to OSHA deadlines and inspection calendars
Track engagement metrics and route warm leads to the appropriate Account Manager for relationship continuity
Content & CRM Management (20%)

Manage CRM hygiene, contact segmentation, lifecycle stages, and automated workflows
Coordinate content creation -- case studies, safety guides, compliance resources, equipment spotlights -- with internal subject matter experts and agency partners
Maintain the marketing asset library: templates, collateral, presentations, sales enablement tools
Build and optimize landing pages, lead capture forms, and conversion paths on the NES website
Ensure data integrity between systems for accurate customer segmentation and campaign targeting
Analytics & Reporting (15%)

Track marketing ROI across all channels with clear attribution from lead to deal
Build and maintain marketing performance dashboards covering cost per lead, MQL-to-SQL conversion, channel effectiveness, and campaign performance
Deliver monthly marketing performance reports for leadership -- what's working, what's not, where to invest next
Identify optimization opportunities: underperforming channels to cut, high-performing campaigns to scale, new channels to test
Monitor competitive marketing activity and industry trends relevant to our industry
Required Qualifications
What We're Looking For

2-4 years of B2B marketing experience, preferably in service businesses, industrial sectors, or field service companies
Hands-on experience managing agency relationships -- you've worked with external partners and know how to hold them accountable to results
Proficiency with HubSpot (or comparable CRM/marketing automation platform) including email automation, workflow building, segmentation, and reporting
Experience building and managing email marketing campaigns with measurable results (open rates, click rates, conversions)
Basic analytics skills -- comfortable with Google Analytics, ad platform dashboards, and building reports that connect marketing activity to business outcomes
Content coordination experience -- working with writers, designers, or subject matter experts to produce marketing assets on schedule
Preferred Qualifications

Experience with field service management (FSM) platforms
Knowledge of Google Ads, Local Service Ads, and SEO fundamentals (you'll direct agency execution, not build campaigns yourself)
Experience marketing to industrial and/or warehouse decision-makers
Familiarity with account-based marketing (ABM) approaches for B2B
Experience with Zapier or similar automation tools connecting systems
Essential Attributes (We Hire for Attitude, Train for Skill)

Organized & Systematic: You manage multiple campaigns, deadlines, and agency relationships simultaneously without dropping balls -- you build systems to keep everything on track
Data-Driven: You make decisions based on what the numbers say, not what feels right. Every campaign has a hypothesis, a metric, and a review date
Proactive Communicator: You surface problems early, share wins with the team, and keep stakeholders informed without being asked
Independently Motivated: You don't wait for instructions -- you identify opportunities, propose solutions, and execute with minimal direction
Genuinely Curious: You want to understand what makes campaigns perform, why certain customers respond, and how to get better results next month than this month
Brand Guardian: You care about consistency, quality, and professionalism in every touchpoint -- from email subject lines to landing page copy
What We Offer
Comprehensive Benefits Package

Medical, Dental, Vision Insurance
Paid Time Off
Holiday Pay
401(k) Retirement Plan
Professional Development

Structured Onboarding
Career Advancement
Weekly 1:1 Coaching
Leadership Pipeline
Work Environment & Culture

Modern Technology Stack
Structured Meeting Rhythms
Recognition & Celebration
Collaborative Culture
How To Apply
Submit your resume and a brief note about why NES appeals to you. We're particularly interested in understanding:

Which of our core values resonate most with you and why?
Describe a campaign you built that generated measurable business results -- what was the strategy, what did you build, and what was the outcome?
How do you approach managing an external agency relationship to ensure they're delivering results?
Equal Opportunity Employer
NES is committed to building a diverse and inclusive workplace. We're an equal opportunity employer and welcome applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected characteristic.
We believe diverse perspectives make us stronger and better able to serve our customers and community.
National Equipment & Service Corporation
Saving Lives & Keeping the Economy Humming