Field Marketing Manager
Unit4
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Washington, DC
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0
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Associate
Posted April 17, 2026
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Responsibilities
Commitments
Responsibilities
- Integrated Campaign Leadership
- Support the end-to-end planning and execution of integrated field marketing campaigns aligned to North American priorities and Unit4’s vertical go-to-market strategy
- Partner with the Senior Manager, Field Marketing, North America to operationalize integrated plans across the full customer lifecycle
- Project manage multi-channel programs across digital, in-person, and hybrid formats, ensuring consistent messaging and seamless execution
- Balance global alignment with local flexibility, adapting campaigns to meet regional and vertical-specific needs
- Sales Partnership & One Team Collaboration
- Work closely with regional sales teams to support pipeline growth, account engagement, and customer-centric field initiatives
- Enable sales with relevant messaging, assets, and campaign support that reflect Unit4’s value proposition and customer outcomes
- Act as a trusted connector between field sales and central marketing, sharing insights and feedback to continuously improve campaigns
- Event & Experience Marketing
- Lead and support regional field events, third-party sponsorships, executive programs, and targeted local activations
- Deliver 360° event marketing support, including planning, promotion, execution, follow-up, and performance analysis
- Manage relationships with partners, vendors, agencies, and venues to ensure high-quality execution and strong return on investment
- Measurement, Insight & Continuous Improvement
- Measure, analyze, and report on campaign and event performance, with a clear focus on engagement, pipeline contribution, and ROI
- Use data and field insights to optimize programs, iterate quickly, and inform future planning—embracing Unit4’s agile, learning-oriented culture
- Operational Ownership
- Manage assigned field marketing budgets responsibly, following Unit4’s financial and procurement processes
- Support light administrative and operational tasks that enable efficient campaign delivery and scalability
Commitments
Balance global alignment with local flexibility, adapting campaigns to meet regional and vertical-specific needs
Willingness to travel regionally as required to support field initiatives and events
balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
This role may require security clearance required for customer projects and access to sensitive (customer) data.
That means that after you have accepted our offer, we could ask for background checks.
Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history.
No worries though – we'll handle it according to local privacy laws and keep your info safe.
Not Met Priorities
What still needs stronger evidence
Requirements
- 4+ years of experience in B2B field marketing, demand generation, or integrated marketing; SaaS or technology experience preferred
- Proven ability to deliver integrated, multi-channel field marketing campaigns that drive measurable business impact
- Strong project management skills with the ability to prioritize, adapt, and deliver in a fast-paced, collaborative environment
- Experience partnering cross-functionally with Sales, Customer Success, and Marketing to deliver customer-first outcomes
- Hands-on experience with marketing automation, CRM, and ABM platforms (e.g., Marketo, Salesforce, 6sense, or similar)
- Experience managing budgets and working with external agencies and vendors
- Self-starter with a strong sense of ownership, accountability, and attention to detail
- Clear, confident communicator who builds trust through transparency and collaboration
- Willingness to travel regionally as required to support field initiatives and events
- Integrated field marketing plans are executed effectively across the full customer journey to achieve marketing-generated pipeline goals
Preferred Skills
- 4+ years of experience in B2B field marketing, demand generation, or integrated marketing; SaaS or technology experience preferred
We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.
Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.
Job Description
We're looking for a strategic and results-driven Field Marketing Manager in North America that will lead the planning, coordination, and project management of integrated field marketing campaigns across North America, with a primary focus on Unit4’s four core vertical audiences: Not-for-Profit, Professional Services Organizations, Canadian Public Sector, and Higher Education.
This role reports to the Senior Manager Field Marketing in North America and works closely with them to bring integrated field marketing plans to life across the entire customer journey - from awareness and engagement through pipeline creation, acceleration, and expansion.
Operating with a One Team mindset, you will partner closely with sales, global marketing, and regional stakeholders to deliver customer-led, data-informed programs that drive meaningful business outcomes. In addition to integrated campaign execution, the role provides 360° event marketing support, enables local sales teams, and manages a small portion of operational and administrative responsibilities.
Key Responsibilities
Integrated Campaign Leadership
Support the end-to-end planning and execution of integrated field marketing campaigns aligned to North American priorities and Unit4’s vertical go-to-market strategy
Partner with the Senior Manager, Field Marketing, North America to operationalize integrated plans across the full customer lifecycle
Project manage multi-channel programs across digital, in-person, and hybrid formats, ensuring consistent messaging and seamless execution
Balance global alignment with local flexibility, adapting campaigns to meet regional and vertical-specific needs
Sales Partnership & One Team Collaboration
Work closely with regional sales teams to support pipeline growth, account engagement, and customer-centric field initiatives
Enable sales with relevant messaging, assets, and campaign support that reflect Unit4’s value proposition and customer outcomes
Act as a trusted connector between field sales and central marketing, sharing insights and feedback to continuously improve campaigns
Event & Experience Marketing
Lead and support regional field events, third-party sponsorships, executive programs, and targeted local activations
Deliver 360° event marketing support, including planning, promotion, execution, follow-up, and performance analysis
Manage relationships with partners, vendors, agencies, and venues to ensure high-quality execution and strong return on investment
Measurement, Insight & Continuous Improvement
Measure, analyze, and report on campaign and event performance, with a clear focus on engagement, pipeline contribution, and ROI
Use data and field insights to optimize programs, iterate quickly, and inform future planning—embracing Unit4’s agile, learning-oriented culture
Operational Ownership
Manage assigned field marketing budgets responsibly, following Unit4’s financial and procurement processes
Support light administrative and operational tasks that enable efficient campaign delivery and scalability
Qualifications
**Required Qualifications:**
4+ years of experience in B2B field marketing, demand generation, or integrated marketing; SaaS or technology experience preferred
Proven ability to deliver integrated, multi-channel field marketing campaigns that drive measurable business impact
Strong project management skills with the ability to prioritize, adapt, and deliver in a fast-paced, collaborative environment
Experience partnering cross-functionally with Sales, Customer Success, and Marketing to deliver customer-first outcomes
Hands-on experience with marketing automation, CRM, and ABM platforms (e.g., Marketo, Salesforce, 6sense, or similar)
Experience managing budgets and working with external agencies and vendors
Self-starter with a strong sense of ownership, accountability, and attention to detail
Clear, confident communicator who builds trust through transparency and collaboration
Willingness to travel regionally as required to support field initiatives and events
What Success Looks Like at Unit4
Integrated field marketing plans are executed effectively across the full customer journey to achieve marketing-generated pipeline goals
Sales and marketing operate as one aligned go-to-market team
Campaigns and events demonstrate clear, measurable impact on engagement and pipeline
Continuous collaboration, insight-sharing, and iteration lead to stronger outcomes over time
Additional Information
Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. We’re a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities. Grow with us At Unit4, we offer:
• a culture built on trust - giving you freedom and autonomy to be successful.
• balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
• talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry.
• a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
• a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.
This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history. No worries though – we'll handle it according to local privacy laws and keep your info safe. Questions? Feel free to reach out!
Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.
Job Description
We're looking for a strategic and results-driven Field Marketing Manager in North America that will lead the planning, coordination, and project management of integrated field marketing campaigns across North America, with a primary focus on Unit4’s four core vertical audiences: Not-for-Profit, Professional Services Organizations, Canadian Public Sector, and Higher Education.
This role reports to the Senior Manager Field Marketing in North America and works closely with them to bring integrated field marketing plans to life across the entire customer journey - from awareness and engagement through pipeline creation, acceleration, and expansion.
Operating with a One Team mindset, you will partner closely with sales, global marketing, and regional stakeholders to deliver customer-led, data-informed programs that drive meaningful business outcomes. In addition to integrated campaign execution, the role provides 360° event marketing support, enables local sales teams, and manages a small portion of operational and administrative responsibilities.
Key Responsibilities
Integrated Campaign Leadership
Support the end-to-end planning and execution of integrated field marketing campaigns aligned to North American priorities and Unit4’s vertical go-to-market strategy
Partner with the Senior Manager, Field Marketing, North America to operationalize integrated plans across the full customer lifecycle
Project manage multi-channel programs across digital, in-person, and hybrid formats, ensuring consistent messaging and seamless execution
Balance global alignment with local flexibility, adapting campaigns to meet regional and vertical-specific needs
Sales Partnership & One Team Collaboration
Work closely with regional sales teams to support pipeline growth, account engagement, and customer-centric field initiatives
Enable sales with relevant messaging, assets, and campaign support that reflect Unit4’s value proposition and customer outcomes
Act as a trusted connector between field sales and central marketing, sharing insights and feedback to continuously improve campaigns
Event & Experience Marketing
Lead and support regional field events, third-party sponsorships, executive programs, and targeted local activations
Deliver 360° event marketing support, including planning, promotion, execution, follow-up, and performance analysis
Manage relationships with partners, vendors, agencies, and venues to ensure high-quality execution and strong return on investment
Measurement, Insight & Continuous Improvement
Measure, analyze, and report on campaign and event performance, with a clear focus on engagement, pipeline contribution, and ROI
Use data and field insights to optimize programs, iterate quickly, and inform future planning—embracing Unit4’s agile, learning-oriented culture
Operational Ownership
Manage assigned field marketing budgets responsibly, following Unit4’s financial and procurement processes
Support light administrative and operational tasks that enable efficient campaign delivery and scalability
Qualifications
**Required Qualifications:**
4+ years of experience in B2B field marketing, demand generation, or integrated marketing; SaaS or technology experience preferred
Proven ability to deliver integrated, multi-channel field marketing campaigns that drive measurable business impact
Strong project management skills with the ability to prioritize, adapt, and deliver in a fast-paced, collaborative environment
Experience partnering cross-functionally with Sales, Customer Success, and Marketing to deliver customer-first outcomes
Hands-on experience with marketing automation, CRM, and ABM platforms (e.g., Marketo, Salesforce, 6sense, or similar)
Experience managing budgets and working with external agencies and vendors
Self-starter with a strong sense of ownership, accountability, and attention to detail
Clear, confident communicator who builds trust through transparency and collaboration
Willingness to travel regionally as required to support field initiatives and events
What Success Looks Like at Unit4
Integrated field marketing plans are executed effectively across the full customer journey to achieve marketing-generated pipeline goals
Sales and marketing operate as one aligned go-to-market team
Campaigns and events demonstrate clear, measurable impact on engagement and pipeline
Continuous collaboration, insight-sharing, and iteration lead to stronger outcomes over time
Additional Information
Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. We’re a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities. Grow with us At Unit4, we offer:
• a culture built on trust - giving you freedom and autonomy to be successful.
• balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
• talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry.
• a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
• a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.
This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history. No worries though – we'll handle it according to local privacy laws and keep your info safe. Questions? Feel free to reach out!