Senior Manager - Growth Marketing

Role: Senior Manager, Growth Marketing – InMobi Advertising & Glance Location: NYC About InMobi Group InMobi Group is a global technology company powering industry-leading solutions across advertising and consumer experiences. Our portfolio includes InMobi Ads , a scaled advertising platform trusted by the world’s largest brands, and Glance , new category at the intersection of AI, content, and commerce called Agentic Shopping. Together, these businesses reach billion of users and deliver meaningful engagement, innovation, and commercial impact across markets. Role Summary Drive customer acquisition and revenue growth for InMobi Advertising and Glance by owning full funnel optimization and scalable lead generation programs. This role is responsible for designing and executing multichannel growth strategies—across paid, owned, and earned channels—to generate qualified leads, accelerate pipeline, and maximize marketing ROI. You will build high-performance acquisition systems including landing pages, nurture journeys, scoring models, attribution frameworks, and analytics dashboards that directly contribute to revenue. Key Responsibilities Acquisition & Full Funnel Growth
Lead the strategy and execution of full funnel growth marketing programs to drive MQLs and revenue for InMobi Advertising and Glance.
Develop scalable demand generation initiatives across paid, organic, email, partnerships, and content-led channels.
Continuously optimize funnel conversion at every stage from awareness → acquisition → activation → pipeline. Paid & Organic Channel Strategy
Manage performance across paid channels including search, social, display, retargeting , and programmatic.
Drive organic growth via SEO, content partnerships, email automation, and lifecycle marketing.
Test new channels, formats, and audiences to identify high ROI growth opportunities. Lead Capture, Nurture & Marketing Automation
Build, optimize, and scale lead capture funnels, landing pages, and conversion paths.
Develop multitouch nurture sequences tailored to persona, industry, or buying stage.
Implement and maintain rigorous lead scoring, segmentation, and routing systems in partnership with Sales. Analytics, Attribution & Optimization
Set up and manage tracking infrastructure across all paid and organic channels.
Build attribution models and performance dashboards to understand channel contribution and ROI.
Analyze funnel performance and identify opportunities for faster and more efficient lead + revenue growth. Cross Functional Collaboration
Partner closely with Sales, Product Marketing, Brand, Operations, and Regional GTM teams to align on targets and priorities.
Optimize the MQL → SQL → Opportunity → Win funnel through shared accountability with Sales.
Ensure all demand gen initiatives are aligned to business objectives and market priorities. Minimum Requirements
7–12 years of experience in growth marketing, demand generation, or performance marketing.
Strong expertise in running multichannel paid campaigns (search, social, display).
Handson experience with marketing automation, CRM systems (HubSpot, Marketo, Salesforce), and attribution tools.
Clear track record of generating qualified leads and contributing to pipeline/revenue goals.
Strong analytical mindset with experience in A/B testing, experimentation, and funnel analytics. Preferred Skills
Experience in B2B tech, AdTech, or enterprise SaaS environments.
Deep understanding of full funnel marketing: awareness, acquisition, activation, retention, revenue.
Ability to manage complex performance data and translate insights into scalable growth strategies.
Strong communication, project management, and stakeholder alignment skills.
High comfort with both strategic planning and hands-on execution.