Sr. Digital Marketing Director

We’re a leading IT training and upskilling company with a proven, profitable business and a product that customers love . We’re ready to unlock the next stage of growth—driving deeper engagement within existing accounts while attracting new enterprise customers. We’re looking for a hands-on digital marketing leader who’s ready to make a real impact. This is a rare career opportunity: you’ll be the first dedicated marketing leader in the company, shaping the strategy, executing campaigns directly, and laying the foundation for a marketing organization as we scale. For the right person, this role offers significant career growth as you take ownership, expand your scope, and build a team over time. What You’ll Do:
Campaign Strategy & Execution – Launch and optimize digital campaigns across Google, LinkedIn, Meta, and beyond. Use AI to accelerate creative testing, scale content, and uncover new growth opportunities.
Customer Engagement & Expansion – Build digital programs that increase adoption, drive cross-department awareness, and deepen usage among our 100,000+ active users.
Email & Marketing Automation – Create smart nurture flows, newsletters, and drip campaigns using tools like ActiveCampaign, HubSpot, or similar—leveraging AI for personalization and speed.
Conversion-Focused Copy & Content – Craft (and test) high-impact emails, ads, landing pages, and in-app messages that generate clicks, sign-ups, and revenue.
Website & Funnel Optimization – Own our digital storefront: improve SEO, CRO, and the end-to-end funnel from first click to closed deal.
Analytics & Insights – Use data and AI-driven tools to measure results, scale what’s working, and continuously improve performance.
Collaboration & Alignment – Work closely with Sales, Customer Success, and Product to ensure marketing fuels both customer expansion and new logo acquisition. What You Bring to the Table:
5+ years of B2B digital marketing experience within the SaaS, training, or EdTech idustries.
Experience with increasing B2B software user engagement for a large group of users (10K+).
Proven track record running and optimizing multi-channel campaigns (paid search, paid social, email, SEO/SEM, website).
Strong knowledge of CRM and marketing automation platforms (HubSpot, ActiveCampaign, Salesforce, or similar).
Familiarity with AI marketing tools (ChatGPT, Jasper, HubSpot AI, etc.) and how to use them to move faster and personalize smarter.
Exceptional copywriting and communication skills —you can craft clear, persuasive messaging across digital channels.
Data-driven mindset —comfortable digging into analytics, dashboards, and funnel metrics to guide decisions.
Collaborative, confident communicator who can work seamlessly with internal teams and external stakeholders.
Bachelor’s degree or equivalent experience preferred (but we care more about results than diplomas). Who You Are:
You care about impact, not activity —busy isn’t the same as productive.
You’re a strategic thinker who takes initiative without waiting for hand-holding.
You listen first, act with intention, and communicate with clarity.
You see AI as your co-pilot , not your crutch—using it to amplify your skills.
You thrive in a fast-paced, high-growth environment , adapting quickly and staying humble.
You bring ideas, solutions, and a growth mindset to the table every day.
Above all, you want to win —personally, professionally, and as part of a team. Who We Are: We’re StormWind Live , a highly successful and growing IT training and upskilling company with a proven track record of delivering results for organizations of all sizes. We work with everything from mid-market companies to state agencies to large enterprises . What makes us different?
Training that actually works – We deliver live, instructor-led courses that keep learners engaged, with a catalog spanning Cisco, Microsoft, VMware, AWS, cybersecurity, and more.
Always current, always relevant – Our courses are updated constantly to reflect the latest technologies and certifications, keeping our learners one step ahead.
Proven business engine – With a 100-person sales organization that knows the B2B space inside and out , proven systems, and robust data, we’re built for scale—and for marketing to make an immediate impact.
Customer-first mindset – We’ve grown by consistently delivering measurable value, creating loyal customers, and expanding adoption across teams and departments. We’re not a startup idea—we’re a solid, profitable, and fast-growing business that’s ready for the right marketing leader to plug into our momentum and help us write the next chapter of growth. What We Provide
working with a driven, collaborative team
Comprehensive onboarding & real career development opportunities
Low-deductible Medical, Dental, and Vision plans (United Healthcare)
15 PTO days + 7 Federal Holidays + 3 Floater Days (with increases over tenure)
401(k) retirement savings plan
Health Savings (HSA) and Flexible Spending (FSA) Accounts
Free Apple Fitness+ membership (with medical enrollment)
Employee Assistance Program
Generous company-paid Life Insurance