Ecommerce Manager

WHAT WE OFFER:
CYBEX is committed to the well-being of our employees, offering a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with a generous company match, paid time off, and flexible work arrangements. We also support professional development through ongoing opportunities.
For working parents, we provide generous parental leave, flexible working options, healthcare coverage, competitive retirement benefits, and even cover the first six months of diaper expenses for new parents. We believe in work-life balance and ensuring our employees are supported both personally and professionally.
WHO WE ARE LOOKING FOR:
As the E-commerce Manager US at Cybex, you will be responsible for overseeing and optimizing our online sales channels to drive growth and maximize revenue. You will work cross-functionally with marketing, content, product, IT, operations, and customer service teams to ensure that Cybex products are successfully sold online, with a strong focus on customer experience and performance optimization.
This is an exciting opportunity for an e-commerce professional with a passion for driving digital growth in a premium consumer brand within the baby products industry.
Duties/Responsibilities:

E-commerce Strategy Execution and Support:
Support the implementation of e-commerce strategies to drive online sales, customer engagement, and revenue growth.
Monitor daily sales and website performance metrics (traffic, conversion rate, bounce rate, etc.) and implement strategies to optimize sales funnels.
Work closely with the marketing team to ensure digital marketing initiatives are aligned with overall business goals.
Collaborate and lead initiatives with local and EU-based teams to align on e-commerce strategy, projects, and business development efforts.
Analyze competitive market trends and make recommendations for enhancing Cybex’s digital presence.
Collaborate with marketing, customer service, product, content and IT teams to ensure a cohesive online presence and brand messaging.
Work closely with the operations team to ensure all D2C orders are being shipped timely and within SLAs.
Lead and/or mentor a small team of e-commerce specialists (if applicable).
Website Management & Optimization:
Manage the daily operations of Cybex's e-commerce website, ensuring product listings are accurate, engaging, and fully optimized for search engines to maximize visibility and conversions.
Collaborate with the content team to maintain and update product catalogs while working closely with the performance marketing team to enhance SEO/SEM efforts and improve organic and paid search performance.
Identify and drive business development opportunities, independently leading new initiatives and projects to assess potential growth areas. Provide visibility into opportunities and risks, conduct cost-benefit analyses, and secure necessary approvals to ensure alignment with overall business objectives.
Develop email, SMS and push notification marketing strategies to drive consumer acquisition and retention.
Coordinate with the demand planning to ensure inventory levels are accurately reflected on the website.
Retention, Loyalty & CRM Initiatives:
Support customer retention initiatives, including lifecycle marketing, personalized email automation, and re-engagement campaigns.
Work with the CRM team to enhance customer segmentation and develop targeted retention strategies.
Assist in the execution of loyalty programs and post-purchase engagement initiatives to increase repeat purchases.
Monitor customer feedback and online reviews to improve overall satisfaction and loyalty.
Data Analytics & Decision Making:
Regularly analyze e-commerce performance metrics using tools like Google Analytics, Salesforce, Power BI, MS Excel or internal dashboards.
Provide data-driven recommendations to optimize online sales channels and improve ROI.
Prepare and present business updates for senior management, including business performance insights, growth initiatives and recommendations for improvement.
Required Skills:

Experience: Minimum 3 (-5) years of proven experience and track record in e-commerce management, preferably in consumer goods or the baby products industry.
Technical Skills: Proficient in e-commerce platforms (e.g., Salesforce, Shopify, Magento, WooCommerce) and web analytics tools (e.g., Google Analytics, Hotjar).
Digital Marketing Expertise: Strong understanding of SEO, SEM/SEA, paid advertising (Google Ads, Facebook Ads), and email/SMS marketing.
Analytical Skills: Ability to analyze data and translate insights into actionable strategies.
UX/UI Knowledge: Familiarity with user experience principles and web design best practices.
Project Management: Strong organizational and time-management skills, with the ability to juggle multiple projects and deadlines.
Communication Skills: Excellent written and verbal communication, with a focus on clear, concise information sharing across teams.
Problem-Solving: Ability to think critically and creatively to solve challenges and drive results independently.
Physical Requirements:
The role involves spending extended periods of time at a desk or workstation, working on computers, analyzing data, and managing digital campaigns.
Accommodations disclosure:
CYBEX is committed to providing equal employment opportunities to all qualified individuals. If you are an individual with a disability and need an accommodation to complete the application or interview process, please contact Human Resources at HRNorthAmerica@columbustp.com. We are happy to assist you to ensure accessibility.