Social Media Specialist

Overview: We are seeking a highly skilled Social Media Specialist to lead and execute dynamic, results-driven social media strategies. This role will focus on developing, refining, and optimizing social media campaigns across various platforms. The ideal candidate will possess strong analytical skills, an in-depth understanding of audience engagement, and the ability to drive business objectives through thoughtful, strategic planning. The position will involve the use of photo and video editing software and graphic design. Key Responsibilities:
Social Media Strategy Development: Create, implement, and optimize comprehensive social media strategies and content to achieve brand and business goals. Tailor strategies for different platforms (e.g., Instagram, Twitter, LinkedIn, Facebook, TikTok, etc.), aligning with the overall marketing strategy.
Content Planning & Calendar Management: Develop content calendars based on strategic goals, audience insights, and key messaging. Ensure that content aligns with brand voice and drives meaningful engagement.
Audience Analysis & Insights: Continuously monitor and analyze audience behavior, trends, and competitor activity across platforms to inform strategy. Leverage analytics tools to identify growth opportunities and optimize campaigns.
Campaign Performance Tracking: Track and report on the performance of social media campaigns using key performance indicators (KPIs). Make data-driven adjustments to strategies to improve outcomes.
Collaboration: Work closely with internal teams, including content creators, copywriters, and other marketing professionals, to ensure consistent and effective strategy execution.
Trend Monitoring: Stay updated on emerging social media trends, platform algorithm changes, and best practices to keep strategies fresh and relevant.
Brand Alignment: Ensure all social media initiatives align with the overall brand voice, mission, and values.
Any other responsibilities requested by management. Qualifications:
Proven experience as a Social Media Strategist or similar role, with a strong portfolio demonstrating successful social media campaigns and strategies including both photo and video.
Deep understanding of social media platforms, analytics, and tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.).
Strong ability to analyze data and use insights to improve strategy.
Excellent communication, project management, and organizational skills.
Ability to think creatively and strategically while balancing long-term goals with short-term outcomes.
Knowledge of social media trends, audience behavior, and best practices. Preferred:
Experience in paid social media strategy and ad campaign management.
Experience with Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator)
Familiarity with SEO principles and how they apply to social media. This is a strategic, high-impact role designed for a professional who can translate data, insights, and brand goals into effective social media initiatives. If you're passionate about social media strategy and driving business success, we want to hear from you!