Marketing Director

Director of Marketing — Detailed Job Description Position Summary The Director of Marketing owns and leads the company’s full marketing strategy, planning, execution, and performance measurement. This role connects marketing activity directly to revenue outcomes and ensures disciplined use of budget, measurable ROI, and consistent brand positioning across all channels. The Director of Marketing manages campaigns, vendors, content direction, attribution systems, and marketing technology while providing executive-level reporting and accountability. Primary Mission
Build and lead company-wide marketing strategy
Drive qualified lead growth and brand visibility
Ensure marketing ROI is measurable and reported
Control brand messaging and campaign direction
Manage marketing budget with performance discipline
Create scalable marketing systems and processes Strategy & Planning Responsibilities
Develop annual and quarterly marketing strategy
Align marketing goals with revenue targets
Build campaign calendars and channel plans
Define target audiences and offers
Recommend budget allocation by channel
Present plans and results to leadership Campaign & Channel Leadership
Lead multi-channel campaigns across digital and offline media
Oversee search, social, retargeting, and local advertising
Plan radio, TV, outdoor, and event campaigns when appropriate
Drive seasonal and promotional campaigns
Turn showroom locations into marketing assets
Coordinate vehicle wraps and field branding Budget & ROI Management
Own and manage the marketing budget
Track cost per lead and cost per acquisition
Implement ROI and attribution tracking
Reallocate spend based on performance
Stop underperforming campaigns quickly
Scale high-performing campaigns responsibly Vendor & Partner Management
Manage agencies and marketing vendors
Direct creative and media partners
Evaluate vendor performance
Negotiate scopes and contracts
Control strategic direction vs vendor influence
Manage vendor co-op programs Brand & Content Leadership
Own brand voice and positioning
Direct campaign messaging
Guide content creators and partners
Approve major creative assets
Ensure cross-channel brand consistency
Support sales and showroom materials Data, Systems & Reporting
Implement CRM lead source tracking
Ensure marketing tech integrates with NetSuite
Maintain campaign attribution accuracy
Build executive dashboards
Deliver monthly ROI reports
Maintain KPI scorecards Cross-Functional Collaboration
Partner with sales on lead quality
Align campaigns with sales capacity
Coordinate with operations on demand
Collaborate with IT on integrations
Support leadership reporting needs Required Experience
7+ years marketing experience
Marketing leadership background
Multi-channel campaign management
Budget ownership
ROI-driven marketing
Vendor management
CRM and attribution systems Preferred Experience
Home services or remodeling industry
Multi-location marketing
Traditional media campaigns
Co-op fund management
Marketing tech stack leadership Skills
Strategic planning
Performance marketing
Budget management
Analytics and reporting
Vendor leadership
Executive communication
Process management Compensation Guidance
Base salary: Depends on experience
Performance bonus: 10–20%
Bonus tied to KPI and ROI results
Final offer based on experience