Senior Product Marketing Specialist
UL Solutions
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Raleigh, NC
0
0
0
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Not Applicable
Posted March 28, 2026
Job link
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Responsibilities
Commitments
Responsibilities
- Creates the Product Marketing strategy for the ULTRUS Enterprise Sustainability software and services portfolio, including the industry‑leading ULTRUS UL 360 enterprise software and in‑house advisory services, for respective target audiences.
- Collaborates with business leaders, Sales, and Product Management to understand the product roadmap, competitive landscape, and key business challenges, driving demand in alignment with organizational goals and strategies.
- Partner with Product Marketing to plan and execute integrated marketing initiatives that strengthen positioning, support go‑to‑market strategies, fuel demand generation, and help translate technical capabilities into compelling, audience‑ready narratives.
- Plans and oversees marketing investments, manages budget execution, and analyzes results for continuous improvement and delivery of annual pipeline targets.
- Develops the value messaging to support and drive new customer acquisition and retention strategies to deliver business growth goals.
- Gathers and analyzes insights to influence business decisions and shape Product Marketing strategy.
- Works independently with guidance in only the most complex situations to craft compelling content to drive full funnel marketing campaigns.
- Partners closely with sales and seek regular interaction with customers and prospects to foster a continuous feedback loop.
- Works independently and with respective marketing peers to work across the organization to cross-promote relevant offerings with guidance in only the most complex situations.
- Contributes to business success by performing other tasks as required.
Commitments
It’s a calling.
Join UL Solutions to be at the center of safety.
Not Met Priorities
What still needs stronger evidence
Requirements
- Experience:
- 6+ years of product marketing (or closely related) experience with end‑to‑end ownership of strategy and execution.
- Background in B2B SaaS or regulated industries.
- Demonstrated success working in ambiguous or evolving environments.
- Strong capabilities and experience working with senior leaders.
- Effective skills and experience in setting up and managing digital marketing campaigns.
- Strong experience collaborating with a creative agency, demand gen, and brand to drive cohesive market impact.
- Cross-functional leadership and influence without formal authority.
- Understanding of critical digital and nondigital B2B channels.
- Strong written and oral communication.
- Strong collaboration skills.
- Strong project planning and management.
- Strong presentation skills.
- Ability to understand technical and scientific issues and translate complex information for nonscientific audiences.
Education
- (Not required) – Bachelor’s Degree.
Job Description
As part of the ULTRUS® Enterprise Sustainability team, you’ll play a key role in leading our software and services portfolio as the trusted choice for organizations advancing their sustainability journeys. You will lead, develop, and execute marketing strategies that support the business, drive marketing‑qualified leads and pipeline growth, deepen user engagement, and showcase the value of our sustainability capabilities.
Responsibilities
Creates the Product Marketing strategy for the ULTRUS Enterprise Sustainability software and services portfolio, including the industry‑leading ULTRUS UL 360 enterprise software and in‑house advisory services, for respective target audiences.
Collaborates with business leaders, Sales, and Product Management to understand the product roadmap, competitive landscape, and key business challenges, driving demand in alignment with organizational goals and strategies.
Partner with Product Marketing to plan and execute integrated marketing initiatives that strengthen positioning, support go‑to‑market strategies, fuel demand generation, and help translate technical capabilities into compelling, audience‑ready narratives.
Plans and oversees marketing investments, manages budget execution, and analyzes results for continuous improvement and delivery of annual pipeline targets.
Develops the value messaging to support and drive new customer acquisition and retention strategies to deliver business growth goals.
Gathers and analyzes insights to influence business decisions and shape Product Marketing strategy.
Works independently with guidance in only the most complex situations to craft compelling content to drive full funnel marketing campaigns.
Partners closely with sales and seek regular interaction with customers and prospects to foster a continuous feedback loop.
Works independently and with respective marketing peers to work across the organization to cross-promote relevant offerings with guidance in only the most complex situations.
Contributes to business success by performing other tasks as required.
Qualifications
Experience:
6+ years of product marketing (or closely related) experience with end‑to‑end ownership of strategy and execution.
Bachelor’s Degree.
Background in B2B SaaS or regulated industries.
Demonstrated success working in ambiguous or evolving environments.
Skills:
Strong capabilities and experience working with senior leaders.
Effective skills and experience in setting up and managing digital marketing campaigns.
Strong experience collaborating with a creative agency, demand gen, and brand to drive cohesive market impact.
Cross-functional leadership and influence without formal authority.
Understanding of critical digital and nondigital B2B channels.
Strong written and oral communication.
Strong collaboration skills.
Strong project planning and management.
Strong presentation skills.
Ability to understand technical and scientific issues and translate complex information for nonscientific audiences.
What You’ll Experience Working For ULS
UL Solutions has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.
That’s where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.
This is more than a job. It’s a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you’ll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.
Everyone here is unique. But we’re also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.
Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future — one where everyone benefits.
Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $105,000 to $135,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
About Us
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
About The Team
We may not help develop smart homes of the future, inspect the New Year’s Eve ball or work in state-of-the-art labs… but we do tell people about it. It’s our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we’re making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that’s working at the forefront of innovation to shape a safer world.
As part of the ULTRUS® Enterprise Sustainability team, you’ll play a key role in leading our software and services portfolio as the trusted choice for organizations advancing their sustainability journeys. You will lead, develop, and execute marketing strategies that support the business, drive marketing‑qualified leads and pipeline growth, deepen user engagement, and showcase the value of our sustainability capabilities.
Responsibilities
Creates the Product Marketing strategy for the ULTRUS Enterprise Sustainability software and services portfolio, including the industry‑leading ULTRUS UL 360 enterprise software and in‑house advisory services, for respective target audiences.
Collaborates with business leaders, Sales, and Product Management to understand the product roadmap, competitive landscape, and key business challenges, driving demand in alignment with organizational goals and strategies.
Partner with Product Marketing to plan and execute integrated marketing initiatives that strengthen positioning, support go‑to‑market strategies, fuel demand generation, and help translate technical capabilities into compelling, audience‑ready narratives.
Plans and oversees marketing investments, manages budget execution, and analyzes results for continuous improvement and delivery of annual pipeline targets.
Develops the value messaging to support and drive new customer acquisition and retention strategies to deliver business growth goals.
Gathers and analyzes insights to influence business decisions and shape Product Marketing strategy.
Works independently with guidance in only the most complex situations to craft compelling content to drive full funnel marketing campaigns.
Partners closely with sales and seek regular interaction with customers and prospects to foster a continuous feedback loop.
Works independently and with respective marketing peers to work across the organization to cross-promote relevant offerings with guidance in only the most complex situations.
Contributes to business success by performing other tasks as required.
Qualifications
Experience:
6+ years of product marketing (or closely related) experience with end‑to‑end ownership of strategy and execution.
Bachelor’s Degree.
Background in B2B SaaS or regulated industries.
Demonstrated success working in ambiguous or evolving environments.
Skills:
Strong capabilities and experience working with senior leaders.
Effective skills and experience in setting up and managing digital marketing campaigns.
Strong experience collaborating with a creative agency, demand gen, and brand to drive cohesive market impact.
Cross-functional leadership and influence without formal authority.
Understanding of critical digital and nondigital B2B channels.
Strong written and oral communication.
Strong collaboration skills.
Strong project planning and management.
Strong presentation skills.
Ability to understand technical and scientific issues and translate complex information for nonscientific audiences.
What You’ll Experience Working For ULS
UL Solutions has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.
That’s where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.
This is more than a job. It’s a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you’ll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.
Everyone here is unique. But we’re also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.
Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future — one where everyone benefits.
Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $105,000 to $135,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
About Us
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
About The Team
We may not help develop smart homes of the future, inspect the New Year’s Eve ball or work in state-of-the-art labs… but we do tell people about it. It’s our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we’re making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that’s working at the forefront of innovation to shape a safer world.