Digital Marketing Specialist

About the Job Digital Marketing Specialist Department : Marketing Reports to: Senior Director of Digital Marketing FLSA Status: Exempt Location: On-Site | Columbus, Ohio About Us GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:
Charleys: A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
BIBIBOP Asian Grill: An award-winning, 80+ unit Korean-inspired fast casual restaurant concept
Lenny’s Grill & Subs: A Memphis-based 60+ unit chain serving high-quality deli and hot subs
Charleys Kids Foundation: A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at-risk children
Solar Planet: A company providing solar field advisory and installation services At GOSH, we believe our people are our greatest asset. Our People Services team partners closely with leaders across brands to create compliant, consistent, and positive employee experience at every level of the organization. Position Summary The Digital Marketing Specialist is a key contributor in collaborating on and executing vital components of our digital marketing strategy to drive traffic and sales to Charleys restaurants. It requires someone who can balance creativity with analytical insight to ensure Charleys stays relevant, visible, and connected to our growing community. This role will have primary accountabilities for Charleys social platforms including Facebook, Instagram, TikTok and LinkedIn, but will also have opportunities to grow and contribute to other areas of the digital marketing organization, such as the Charleys mobile app, Bite Club Rewards loyalty program, brand site and overall web presence, and paid media/performance marketing. Key Responsibilities Social Media Planning & Execution
Developing social calendar that ensures balanced mix of trending, evergreen and timely content that aligns with active campaign objectives.
Writing creative briefs and collaborating with creative partners to develop content that will resonate with platform audiences and achieve performance goals.
Managing and optimizing publishing schedules across multiple platforms. Reporting & Performance Optimization
Tracking, measuring and compiling reporting for relevant KPIs across social and digital tactics.
Analyzing performance data to improve current digital campaigns and inform future strategies.
Identifying content that could extend awareness to new audiences by executing a paid strategy. Franchisee Partnership & Restaurant Page Management
Managing portfolio of localized restaurant Facebook pages.
Collaborating with Franchise Marketing Manager to support New Store Openings (NSOs) and identifying relevant partnership opportunities to drive regional awareness.
Consulting with Franchise Business Consultants and Franchisees on relevant local content to support restaurant events and sales growth. Community Management & Guest Relations
Monitoring and responding to comments on branded posts and direct messages, reporting on guest sentiment, and escalating guest relations issues to relevant internal and restaurant teams.
Moderating user-generated content and identifying brand advocate opportunities.
Participating in relevant discourse across customer and other non-branded content. What Good Looks Like You will be successful in this role if you are:
A data-driven creative: Committed to continuous improvement by embodying a test and learn philosophy and prioritizing data analysis to maximize results.
Chronically online: Understand social trends, audience engagement strategies, and how to effectively cultivate influencer partnerships.
Eager for growth: Thrive in a collaborative environment and have desire to work alongside a broader team to develop comprehensive, cross-channel campaigns that drive digital sales goals. Qualifications Required
2-4 years of experience in digital marketing, social media management, influencer marketing, or content strategy.
Strong understanding of digital platforms, algorithms, and content trends.
Proven record of managing brand social accounts and delivering measurable growth.
Experience with analytics and social media management tools (Sprout Social preferred.)
Excellent written communication skills with ability to adapt brand voice across audiences, channels and tactics.
Strong project management skills with the ability to prioritize multiple tasks and initiatives. Preferred
Experience in restaurant, franchise or retail marketing.
Familiarity of paid digital advertising strategy and metrics.
Knowledge of influencer campaign management and contracts. Benefits Offered
Generous paid time off
Health insurance
Dental insurance
Healthcare spending account (HSA)
Retirement benefits or accounts
Gym memberships or discounts
Employee discounts GOSH is committed to providing reasonable accommodations to qualified individuals with disabilities in the application process and throughout employment, as required by applicable law. If you require assistance or accommodation, please inform us so we can ensure your needs are met. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected characteristic under applicable law.