Freelance Digital Marketing – Vacation Villas
Twine
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Orlando, FL
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Mid-Senior level
Posted March 30, 2026
Job link
Thinking about this job
Responsibilities
Responsibilities
- The role centers on developing the brand presence and driving bookings for a portfolio of vacation villas.
- You will oversee the full marketing lifecycle, from strategy and content creation to technical implementation and ongoing optimization.
- Develop and execute a holistic marketing strategy tailored to vacation villa rentals
- Create and manage engaging content across photo, video, and short-form media for social channels
- Oversee regular social media management, including scheduling, posting, and community engagement
- Set up, monitor, and optimize paid advertising campaigns (Meta Ads, Google Ads) to generate leads and bookings
- Build and maintain a conversion-focused website or landing pages
- Integrate CRM, email marketing, and ad platforms for seamless data flow and campaign management
- Design and implement automated workflows for lead capture, follow-up, and performance tracking
- Provide ongoing analysis and reporting on campaign effectiveness and ROI
Not Met Priorities
What still needs stronger evidence
Requirements
- Proven experience in digital marketing, social media management, and marketing automation
- Strong portfolio demonstrating successful campaigns in real estate, hospitality, or similar sectors
- Proficiency with Meta Ads, Google Analytics, n8n, openclaw, Zapier, and Make
- Ability to develop and execute branding and positioning strategies
- Skilled in content creation (photo, video, short-form media) and copywriting
- Experience building and optimizing websites or landing pages for conversions
- Familiarity with CRM integration and email marketing automation
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly
- Excellent communication, project management, and organizational skills
- Self-motivated, proactive, and able to take ownership of projects
- About Twine
This freelance opportunity is ideal for a marketing professional or small team with a passion for building and managing comprehensive marketing and automation systems. The role centers on developing the brand presence and driving bookings for a portfolio of vacation villas. You will oversee the full marketing lifecycle, from strategy and content creation to technical implementation and ongoing optimization. The position requires a blend of creative and analytical skills, with a focus on delivering measurable results in the real estate or hospitality sector.
Deliverables
Develop and execute a holistic marketing strategy tailored to vacation villa rentals
Create and manage engaging content across photo, video, and short-form media for social channels
Oversee regular social media management, including scheduling, posting, and community engagement
Set up, monitor, and optimize paid advertising campaigns (Meta Ads, Google Ads) to generate leads and bookings
Build and maintain a conversion-focused website or landing pages
Integrate CRM, email marketing, and ad platforms for seamless data flow and campaign management
Design and implement automated workflows for lead capture, follow-up, and performance tracking
Provide ongoing analysis and reporting on campaign effectiveness and ROI
Requirements
Proven experience in digital marketing, social media management, and marketing automation
Strong portfolio demonstrating successful campaigns in real estate, hospitality, or similar sectors
Proficiency with Meta Ads, Google Analytics, n8n, openclaw, Zapier, and Make
Ability to develop and execute branding and positioning strategies
Skilled in content creation (photo, video, short-form media) and copywriting
Experience building and optimizing websites or landing pages for conversions
Familiarity with CRM integration and email marketing automation
Analytical mindset with the ability to interpret data and optimize campaigns accordingly
Excellent communication, project management, and organizational skills
Self-motivated, proactive, and able to take ownership of projects
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Deliverables
Develop and execute a holistic marketing strategy tailored to vacation villa rentals
Create and manage engaging content across photo, video, and short-form media for social channels
Oversee regular social media management, including scheduling, posting, and community engagement
Set up, monitor, and optimize paid advertising campaigns (Meta Ads, Google Ads) to generate leads and bookings
Build and maintain a conversion-focused website or landing pages
Integrate CRM, email marketing, and ad platforms for seamless data flow and campaign management
Design and implement automated workflows for lead capture, follow-up, and performance tracking
Provide ongoing analysis and reporting on campaign effectiveness and ROI
Requirements
Proven experience in digital marketing, social media management, and marketing automation
Strong portfolio demonstrating successful campaigns in real estate, hospitality, or similar sectors
Proficiency with Meta Ads, Google Analytics, n8n, openclaw, Zapier, and Make
Ability to develop and execute branding and positioning strategies
Skilled in content creation (photo, video, short-form media) and copywriting
Experience building and optimizing websites or landing pages for conversions
Familiarity with CRM integration and email marketing automation
Analytical mindset with the ability to interpret data and optimize campaigns accordingly
Excellent communication, project management, and organizational skills
Self-motivated, proactive, and able to take ownership of projects
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.