Senior Director, Marketing

Job Type
Full-time
Description
Position Summary:
The Senior Director of Marketing is responsible for driving lead generation, brand management, and marketing strategy across all Elite Construction Solutions brands and markets. This role owns the full marketing funnel from awareness through lead delivery, with primary accountability for delivering a high volume of quality leads at an efficient cost per lead acquisition cost. The Senior Director will build and lead the marketing team, optimize digital and traditional marketing channels, and partner closely with Sales and Operations to ensure marketing investments translate into revenue. Lead Generation & Demand Creation
General Responsibilities
Lead Generation & Demand Creation

Own lead generation strategy and execution across all channels: digital (paid search, paid social, video, CTV, display, SEO, etc), traditional (TV, radio, print, direct mail), and referral programs
Develop and manage marketing budget with accountability for lead volume, cost per lead, and lead quality metrics that results in ROI that meets business targets
Optimize channel mix and spend allocation based on performance data and market conditions
Build and scale performance marketing capabilities including SEM, display, retargeting, and social advertising
Develop SEO strategy to drive organic lead growth and reduce paid media dependency
Create and optimize landing pages, conversion funnels, and lead capture mechanisms
Brand Management & Creative

Manage brand identity, messaging, and creative standards across Elite's portfolio of brands (Universal, Wildwood, Aspen, Reimagine, 123 Exteriors)
Develop compelling value propositions and messaging for roofing, siding, windows, and gutters
Oversee creative development for all marketing channels including digital ads, TV/radio spots, print materials, and sales collateral
Build and maintain brand guidelines ensuring consistency across all customer touchpoints
Manage reputation and reviews strategy to build trust and social proof
Support regional offices with person-to-person marketing strategies executed in regional offices by providing creative services that are cost-effective and that share best practices across the business
Analytics & Marketing Intelligence

Build marketing analytics capabilities to measure full-funnel performance from impression to closed sale
Implement attribution modeling to understand true ROI & ROAS by channel, campaign, and market
Develop dashboards and reporting for leadership visibility into marketing performance
Conduct competitive analysis and market research to inform strategy
Partner with Business Insights to leverage data for marketing optimization
Cross-Functional Partnership

Partner with Contact Center and Inside Sales on lead flow, quality feedback, and conversion optimization
Work with Field Sales leadership to understand market needs and align marketing support
Collaborate with Regional GMs on local marketing initiatives, events, and community presence
Support Sales Enablement with marketing collateral, presentations, and customer-facing materials
Coordinate with Operations on capacity planning to align lead flow with production capability
Other duties as assigned
Requirements
Required Qualifications:

Bachelor's degree in marketing, business or related field desired or equivalent combination of education (HS diploma/GED equivalent) and/or experience required
10+ years of marketing experience with progressive responsibility in lead generation and demand creation
5+ years in a senior marketing leadership role managing teams and significant budgets ($5M+)
Proven track record of scaling lead generation programs with measurable ROI
Deep expertise in digital marketing: paid search, paid social, SEO, display, and marketing automation
Strong analytical skills with experience in marketing attribution and performance measurement
Experience managing agencies and vendor relationships
Excellent leadership skills with ability to build and develop high-performing teams
Ability to problem-solving and use critical thinking
Strong organization and multitasking skills
Ability to handle conflict in a professional and courteous manner
Excellent verbal, electronic, and written communication, and customer service skills
Work with peers and all departments for the common goals of the organization
Reliable in meeting work commitments
Must be flexible and adapt to most any situation
Ability to utilize technology devices, software and application, previous experience with Microsoft Office Suites and basic computer skills required
Reliable high speed home broadband internet connection with minimum 25 meg download and 10 meg upload speeds and ability to connect to home internet via ethernet cord is required if working remotely
Travel Required up to 10% of the time
Preferred, in office St. Louis, but remote will be considered
Preferred Qualifications

Experience in home services, construction, or local services marketing
Background with multi-location businesses requiring local market customization
Experience with both retail and insurance restoration marketing channels
Familiarity with CRM systems (e.g. Salesforce, HubSpot) and marketing technology stack
MBA or advanced degree in marketing, business, or related field
Key Success Metrics

Lead volume by market and channel
ROAS by market and channel
Cost per lead (CPL) and cost per acquisition (CPA)
Lead quality scores (appointment set rate, close rate by lead source)
Marketing-sourced revenue and ROI
Brand awareness and reputation metrics (reviews, NPS)
Organic traffic growth and SEO rankings
Marketing budget efficiency and spend accuracy
Elite Vision Statement

Operational excellence via technology and a relentless focus on KPIs. Basically, everyone should do their best work to make sure operations run smoothly; we utilize technology to help when possible and we will gauge our success by tracking key performance indicators.
Elite Values

At Elite we believe in doing the right thing no matter what. Part of being Elite means owning up to mistakes, being honest and turning away a potential lucrative sale when we know we cannot deliver a desired service. It also means setting up our employees for success.
Salary Description
$145,000.00-$160,000.00