MARKETING FORECASTING ANALYST

StrataTech Education Group
StrataTech Education Group develops and operates specialized career education schools, particularly skilled-trade programs designed to address the nation’s growing infrastructure needs. The company holds an A+ rating by the Better Business Bureau. Its portfolio includes The Refrigeration School, Inc. in Phoenix (AZ) and Tulsa Welding School campuses in Tulsa (OK), Jacksonville (FL), Houston (TX), Dallas (TX), and Atlanta (GA). For more information, visit StrataTech.com.
StrataTech Education - Core Values
At StrataTech, we are zealous advocates of positive and sustainable life change through skilled trades education. We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Collectively, our organizational core values are focused on promoting an incredible work environment, with genuine and authentic people, which is both challenging and fun, while focused on serving the needs of others. Together, we are united with the desire to make a positive impact in the lives we touch and in the communities we serve.
Challenging and Fun:
Challenging and fun describes our culture at StrataTech. We cultivate an environment in which our faculty, staff, and students feel joy in asking questions, challenging the status quo, and always innovating and exploring new horizons. With a forward-thinking mentality and an energizing spirit, together we find fun in every challenge.
Creating an Incredible Work Environment:
StrataTech Education Group and our schools, Tulsa Welding School, and The Refrigeration School Inc, exist to change people's lives and create opportunities that empower them to build a life they're proud of – for themselves, their families, and their communities. This applies as much to students as it does to faculty and staff. We are unified in our commitment to change lives through a collaborative, inclusive community that encourages excellence within each and every one of us.
We value diversity, equity, inclusion, and belonging (DEIB), recognizing the importance of creating a culture that embraces and celebrates individuals from all backgrounds and perspectives. This commitment further strengthens our mission to change lives and build a vibrant community.
Genuine People:
We are all, individually, genuine people. As a unifying value, this means StrataTech is a space that actively encourages and celebrates each individual's authentic self. We care about each other's growth, both personally and professionally, and celebrate it, fostering genuine, authentic relationships based on honesty, accountability, respect, and being of service to one another.
We hire genuine people and encourage them to bring their whole selves to work or the classroom every day. We have built a culture of kindness and support that helps people feel comfortable being themselves, confident about what they contribute, championed in taking risks or trying new things, and joyful about showing up.
Force for Good:
StrataTech is a force for good in the world by creating opportunities for people to find meaning, purpose, creativity, and financial stability. We espouse a conscious capitalist ethos that exists within our economic system but balances it with an ethical framework and the belief that life—and business—is about making a positive impact.
We strive to make a positive and sustainable impact on the lives and communities (and world) we serve by creating employment opportunities both internally and in the trades that we train students for. Everyone has the potential to positively impact the world and we communicate that to our faculty, staff, and students.
We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others.
Job Description:
We’re looking for a Forecasting Analyst to help shape how we invest in marketing and growth.
In this role, you’ll work closely with marketing and media agency teams to forecast advertising spending, lead volume, and conversions—turning performance data into clear insights that guide campaign planning and budget decisions. This role focuses on forecasting advertising spend and performance by analyzing lead and enrollment data and translating those insights into actionable recommendations for marketing and admissions stakeholders.
Key Responsibilities:

Develop, maintain, and improve forecasting models to project advertising spend, lead volume and conversion rates
Analyze historical marketing performance data to identify trends, seasonality, and key drivers of demand
Assist in the development of annual advertising, student enrollment and start budgets, utilizing forecasting tools to make data-driven decisions
Model and forecast how changes in budget, channel mix, creative strategy impact lead flow and conversion rates
Partner with marketing, admissions and finance teams to align forecasts with campaign plans and enrollment targets
Monitor forecast accuracy and continuously refine assumptions and methodologies
Conduct scenario planning to evaluate growth opportunities, trade-offs, and risks across marketing initiatives
Build dashboards and reports that clearly communicate data
Education and Experience:

Bachelor’s degree in Statistics, Data Analytics, Marketing, or a related field
3-5 years experience in forecasting, analytics, or business intelligence roles
Strong analytical skills with experience working with lead, conversion, and funnel data
Proficiency in SQL and spreadsheet tools (Excel or Google Sheets)
Experience with data visualization or BI tools (e.g., Tableau, Looker, Power BI)
Experience creating clear, stakeholder-friendly reports or dashboards
Preferred Experience:

Experience forecasting traditional and digital advertising spend and marketing performance
Familiarity with paid media platforms (e.g., Google Ads, Meta, programmatic) and attribution concepts
Understanding of customer acquisition funnels and unit economics
Experience within the educational industry
People Responsibilities:
No people responsibilities
Physical Environment:

This is a hybrid or remote position, depending on location
Work can be performed in a variety of settings, from temperature-controlled office environments to outdoor areas exposed to the elements
Incumbent may sit for long periods of time at a desk or computer terminal
Incumbent may use calculators, keyboards, telephone and other office equipment
Stooping, bending twisting, and reaching may be required
Some work may be completed in classroom or shop environment
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.