← Serch more jobs

Demand Generation Specialist

Roundtable Learning • Chagrin Falls, OH

Entry level Posted April 2, 2026 Job link

Thinking about this job

Responsibilities

Commitments

Responsibilities

Partner with Marketing Manager to develop and execute integrated demand gen campaigns
Build and launch campaigns across email, paid ads, landing pages, and nurture workflows
Coordinate with our Marketing Coordinator, Video Specialist, and SEO Consultant to deploy content
Create high-converting landing pages, forms, and email sequences in HubSpot
A/B test everything and continuously optimize performance HubSpot Ownership & Marketing Operations
Serve as the HubSpot expert for marketing and sales teams
Build and optimize lead scoring, routing, and lifecycle stages
Create sophisticated automation and behavior-triggered workflows
Maintain database hygiene and ensure data quality
Manage integrations with ad platforms (Google Ads, LinkedIn Ads, YouTube Ads)
Set up proper tracking, attribution, and compliance (GDPR, CAN-SPAM) Performance Analysis & Optimization
Own demand gen KPIs: MQLs, SQLs, conversion rates, pipeline contribution, CAC, ROI
Build dashboards that show marketing's revenue impact
Analyze what's working, what's not, and make data-driven recommendations
Report campaign performance to leadership with clear insights Who You Are Required Experience:
You've audited our current campaigns and HubSpot setup
You've launched an optimized campaigns with clear tracking
You've implemented lead scoring and routing based on data
Sales team is getting better qualified leads with proper context By Year 1:
Consistent campaign execution (1-2 campaigns per quarter)
Increased marketing-attributed pipeline and revenue
Clear dashboards showing what's driving results
You're making strategic recommendations, not just executing

Not Met Priorities

What still needs stronger evidence

Requirements

Analyze what's working, what's not, and make data-driven recommendations
Report campaign performance to leadership with clear insights Who You Are Required Experience:
4-6 years of B2B demand generation and HubSpot experience
Deep knowledge of both HubSpot Marketing Hub and Sales Hub
Proven track record generating MQLs, SQLs, and marketing-attributed pipeline
Experience building lead scoring, routing, automation, and workflows from scratch
Strong analytical skills with experience in attribution and ROI analysis
Comfortable with ad platforms (Google Ads, LinkedIn Campaign Manager) Your Working Style:
Strategic AND tactical - You can develop campaign strategy and also build the workflows
Self-starter - You identify problems and solve them without waiting to be told
Systems thinker - You build things that scale, not one-off Band-Aids
Data-driven - You make decisions based on metrics, not gut feel alone
Collaborative - You work well with both creative and technical teammates
Realistic - You know small business means wearing multiple hats and you're energized by that Bonus Points:
HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)
Experience in B2B SaaS or corporate training industries
Background in marketing operations or RevOps What Success Looks Like First 90 Days:
You've audited our current campaigns and HubSpot setup
You've launched an optimized campaigns with clear tracking
You've implemented lead scoring and routing based on data
Sales team is getting better qualified leads with proper context By Year 1:
Consistent campaign execution (1-2 campaigns per quarter)
Measurable improvement in MQL→SQL conversion rates and cost per lead
Increased marketing-attributed pipeline and revenue
Clear dashboards showing what's driving results
You're making strategic recommendations, not just executing

Preferred Skills

Comfortable with ad platforms (Google Ads, LinkedIn Campaign Manager) Your Working Style:
Systems thinker - You build things that scale, not one-off Band-Aids
HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)
Experience in B2B SaaS or corporate training industries
Background in marketing operations or RevOps What Success Looks Like First 90 Days:
You've audited our current campaigns and HubSpot setup
Sales team is getting better qualified leads with proper context By Year 1:
Consistent campaign execution (1-2 campaigns per quarter)
Measurable improvement in MQL→SQL conversion rates and cost per lead
Increased marketing-attributed pipeline and revenue
Clear dashboards showing what's driving results
You're making strategic recommendations, not just executing

About Us Roundtable Learning creates custom VR/AR and immersive training solutions for Fortune 500 organizations. We're a lean team that values impact over bureaucracy and measurable results over corporate jargon. The Role We need a Demand Generation Specialist who can execute our entire lead gen function—from campaign strategy to execution to optimization. You'll be the HubSpot expert and campaign engine for our marketing team, working closely with our Marketing Manager to fill the pipeline with qualified opportunities. This isn't executing someone else's plan. You'll have real input on strategy, full ownership of campaigns, and direct visibility into how your work drives revenue. What You'll Do Campaign Strategy & Execution
Partner with Marketing Manager to develop and execute integrated demand gen campaigns
Build and launch campaigns across email, paid ads, landing pages, and nurture workflows
Coordinate with our Marketing Coordinator, Video Specialist, and SEO Consultant to deploy content
Create high-converting landing pages, forms, and email sequences in HubSpot
A/B test everything and continuously optimize performance HubSpot Ownership & Marketing Operations
Serve as the HubSpot expert for marketing and sales teams
Build and optimize lead scoring, routing, and lifecycle stages
Create sophisticated automation and behavior-triggered workflows
Maintain database hygiene and ensure data quality
Manage integrations with ad platforms (Google Ads, LinkedIn Ads, YouTube Ads)
Set up proper tracking, attribution, and compliance (GDPR, CAN-SPAM) Performance Analysis & Optimization
Own demand gen KPIs: MQLs, SQLs, conversion rates, pipeline contribution, CAC, ROI
Build dashboards that show marketing's revenue impact
Analyze what's working, what's not, and make data-driven recommendations
Report campaign performance to leadership with clear insights Who You Are Required Experience:
4-6 years of B2B demand generation and HubSpot experience
Deep knowledge of both HubSpot Marketing Hub and Sales Hub
Proven track record generating MQLs, SQLs, and marketing-attributed pipeline
Experience building lead scoring, routing, automation, and workflows from scratch
Strong analytical skills with experience in attribution and ROI analysis
Comfortable with ad platforms (Google Ads, LinkedIn Campaign Manager) Your Working Style:
Strategic AND tactical - You can develop campaign strategy and also build the workflows
Self-starter - You identify problems and solve them without waiting to be told
Systems thinker - You build things that scale, not one-off Band-Aids
Data-driven - You make decisions based on metrics, not gut feel alone
Collaborative - You work well with both creative and technical teammates
Realistic - You know small business means wearing multiple hats and you're energized by that Bonus Points:
HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)
Experience in B2B SaaS or corporate training industries
Background in marketing operations or RevOps What Success Looks Like First 90 Days:
You've audited our current campaigns and HubSpot setup
You've launched an optimized campaigns with clear tracking
You've implemented lead scoring and routing based on data
Sales team is getting better qualified leads with proper context By Year 1:
Consistent campaign execution (1-2 campaigns per quarter)
Measurable improvement in MQL→SQL conversion rates and cost per lead
Increased marketing-attributed pipeline and revenue
Clear dashboards showing what's driving results
You're making strategic recommendations, not just executing