Marketing Director

About You: The Director of Marketing will lead the company’s marketing strategy with a primary focus on deepening customer engagement and reinforcing its position as the market leader. Approximately 75% of this role centers on building meaningful customer intimacy — strengthening brand affinity, elevating voice, and ensuring customers feel connected to who we are, not just what we sell. This leader will bring a strategic, modern, and customer-forward marketing approach — blending industrial credibility with a retail-inspired engagement mindset. The role partners cross-functionally to elevate brand presence, customer connection, and long-term loyalty. About the Company: Our client provides high-quality products, deep technical experience, and unmatched service to the HVAC and plumbing industries. Their 90-year track record as a market leader assures their customers that they will stand behind them and the systems they sell. With a dedication to teamwork, anyone at the company who takes a call can rely on any one of their teammates to help provide the support their customers have come to expect. The company boasts a fun and engaging work environment—their accolades prove it, and their customers feel it. Key Responsibilities Strategic Marketing Leadership
Develop and execute a long-term marketing strategy that reinforces market leadership and strengthens customer loyalty and brand equity.
Evolve marketing from primarily product-driven messaging to a customer-first, value-driven narrative.
Serve as steward of brand voice and positioning across the organization.
Translate business priorities into clear market positioning and strategic messaging. Customer Engagement & Intimacy (Primary Focus – 75%)
Design and guide initiatives that deepen customer relationships and increase engagement across digital and in-person touchpoints.
Promote storytelling that highlights customer success, real-world applications, and long-term partnerships.
Build programs that make customers feel known, valued, and connected to an employee-owned organization.
Identify opportunities to introduce interactive and community-oriented engagement into the company’s marketing presence. Digital & Social Engagement Strategy
Define the strategic direction and objectives for digital and social engagement that strengthen customer relationships and brand visibility.
Guide the development of thought leadership, storytelling, and brand presence across digital platforms.
Partner with internal teams to ensure digital channels effectively support customer engagement and brand positioning. Brand Narrative & Content Direction
Establish the company’s brand narrative and messaging framework to ensure clear and differentiated market positioning.
Provide strategic direction for brand storytelling, industry insights, and customer success narratives.
Ensure marketing content reinforces brand credibility, technical expertise, and long-term customer partnership. Market Intelligence & Strategic Insight
Monitor industry trends and competitive positioning to proactively evolve messaging and brand differentiation.
Leverage insights and analytics to refine engagement strategies and measure brand impact. Cross-Functional Collaboration
Partner closely with sales and leadership to ensure marketing supports customer relationships and reinforces marketplace leadership.
Serve as an internal advocate for customer-centric thinking. Marketing Team Leadership
Lead and develop the marketing function, including oversight of the Marketing Communications Manager.
Provide strategic direction and prioritization for marketing communications, brand initiatives, and engagement programs.
Ensure marketing initiatives and resources align with company growth objectives. Education & Experience
Bachelor’s Degree in Marketing, Communications, or related field required.
7+ years of progressive marketing experience, including leadership responsibility.
Experience in growth-oriented environments preferred.
Retail, B2C, or highly customer-engaged brand experience strongly desired; industrial experience a plus. Skills & Attributes
Strategic marketing leader with strong brand instincts and a customer-first mindset.
Proven ability to build engagement strategies that deepen loyalty and strengthen market position.
Experience elevating digital and social presence through strategic leadership.
Strong storyteller with the ability to translate technical offerings into compelling narratives.
Comfortable modernizing marketing within established organizations.
Analytical and data-informed, with the ability to measure impact and refine strategy.
Collaborative and capable of influencing across functions.