Social Media Manager

About Edward Martin Edward Martin is a design-led brand offering high-end tile, lighting, and home décor. We believe great design grounds you, reflects who you are, and makes everyday living better. Through thoughtful design and innovation, we empower customers to create spaces that reflect their personal style and vision. About the Role We are seeking a highly creative and analytical Social Media Manager to lead execution across all social platforms while building a scalable, performance-driven UGC engine . This role is responsible for day-to-day content operations, creative direction, and performance optimization. You will work closely with our growth, creative, and eCommerce teams to ensure content is not only on-brand, but engineered to convert at scale . This role is ideal for someone who understands how top DTC brands win — where content is built for both cultural relevance and revenue impact . What You’ll Own Content Execution
Execute content across TikTok, Instagram, Pinterest, and emerging platforms
Own the content calendar (planning, pacing, campaign alignment)
Manage short-form video, UGC, and platform-native formats
Write and refine conversion-driven captions
Coordinate with creators, editors, and internal teams UGC & Creator Engine (Core Focus)
Build and scale a high-output creator network
Source, onboard, and manage UGC creators
Develop clear, performance-focused creative briefs
Maintain a consistent pipeline of fresh creative for testing
Identify and scale top-performing creators Performance & Optimization
Track performance across organic and paid channels
Translate data into actionable creative insights
Monitor key metrics (CTR, conversion rate, CPA, etc.)
Run ongoing testing across hooks, formats, and messaging
Share weekly insights and performance updates Paid Media Integration
Partner with paid media to identify and scale winning creatives
Refresh content to avoid creative fatigue
Align organic + paid strategies to maximize results What We’re Looking For
4–7+ years in social media, UGC, or performance creative roles
Strong understanding of short-form content (TikTok, Reels)
Proven ability to turn content into measurable results
Analytical mindset — comfortable working with performance data
Experience working cross-functionally in fast-paced environments
Strong copywriting skills (brand + conversion) Nice to Have
Experience in DTC / eCommerce brands
Familiarity with Shopify ecosystem
Experience with GA4 or platform analytics tools
Basic video editing (CapCut, Premiere, etc.)
Experience managing UGC/creator networks Who You Are
You think in hooks, angles, and iteration cycles
You treat content as a growth channel — not just branding
You move fast, stay organized, and execute consistently
You balance creativity with performance thinking
You take ownership and care about outcomes