Director of Demand Generation
EBAS Group
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San Mateo, CA
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Director
Posted April 2, 2026
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Responsibilities
Commitments
Responsibilities
- Defining and executing full-funnel demand strategy aligned to revenue targets
- Building integrated campaigns across channels that generate qualified opportunities
- Partnering closely with Sales on target account strategy and engagement programs
- Developing the measurement framework: attribution, funnel conversion, pipeline impact, ROI
- Managing and optimizing HubSpot marketing automation and lifecycle processes
- Improving lead routing, scoring, nurture flows, and campaign tracking to support scale What Type of Person Will Be Successful
- Proven track record building pipeline programs in early-stage B2B SaaS environments
- Strong growth marketing mindset: continuous testing, iteration, and optimization
- Highly analytical, with deep focus on pipeline impact, conversion rates, and ROI
- Hands-on experience with HubSpot or a comparable marketing automation platform
- Strong cross-functional partner, especially with Sales and Product Marketing
Commitments
Can work in the San Mateo, CA area and thrive in an in-person, high-collaboration office, hybrid with 3 days in office.
Not Met Priorities
What still needs stronger evidence
Requirements
- Defining and executing full-funnel demand strategy aligned to revenue targets
- Developing the measurement framework: attribution, funnel conversion, pipeline impact, ROI
- 5-10+ years of experience in growth marketing with at least 3 years in demand generation
- Proven track record building pipeline programs in early-stage B2B SaaS environments
- Strong growth marketing mindset: continuous testing, iteration, and optimization
- Highly analytical, with deep focus on pipeline impact, conversion rates, and ROI
- Hands-on experience with HubSpot or a comparable marketing automation platform
- Strong cross-functional partner, especially with Sales and Product Marketing
- Can work in the San Mateo, CA area and thrive in an in-person, high-collaboration office, hybrid with 3 days in office.
Preferred Skills
- Hands-on experience with HubSpot or a comparable marketing automation platform
EBAS is partnering again with a fast-growing, well-funded series A, AI data analytics company that is redefining business intelligence by making data insights accessible to every employee. With $73m in funding and backed by top-tier investors like Kleiner Perkins, NVentures, Coatue, and Menlo Ventures, this organization is building a standout product at the intersection of AI and analytics. Why You Will Be Excited About This Role
This is a foundational leadership role responsible for building the company’s pipeline engine and scaling demand generation during a critical growth phase.
Play a key role in shaping how a new enterprise AI data analytics category reaches and engages the market.
Begin as a hands-on builder and grow into leading your own team within the first year. Why You Will Like Working Here
Join a fast-growing startup that has recently secured an additional $50M funding within less than a year of launch
Work closely with leadership and help shape the go-to-market strategy
Accelerate your career by helping build the marketing and growth engine from the ground up. What You Will Be Working On
Defining and executing full-funnel demand strategy aligned to revenue targets
Building integrated campaigns across channels that generate qualified opportunities
Partnering closely with Sales on target account strategy and engagement programs
Developing the measurement framework: attribution, funnel conversion, pipeline impact, ROI
Managing and optimizing HubSpot marketing automation and lifecycle processes
Improving lead routing, scoring, nurture flows, and campaign tracking to support scale What Type of Person Will Be Successful
5-10+ years of experience in growth marketing with at least 3 years in demand generation
Proven track record building pipeline programs in early-stage B2B SaaS environments
Strong growth marketing mindset: continuous testing, iteration, and optimization
Highly analytical, with deep focus on pipeline impact, conversion rates, and ROI
Hands-on experience with HubSpot or a comparable marketing automation platform
Strong cross-functional partner, especially with Sales and Product Marketing
Can work in the San Mateo, CA area and thrive in an in-person, high-collaboration office, hybrid with 3 days in office.
This is a foundational leadership role responsible for building the company’s pipeline engine and scaling demand generation during a critical growth phase.
Play a key role in shaping how a new enterprise AI data analytics category reaches and engages the market.
Begin as a hands-on builder and grow into leading your own team within the first year. Why You Will Like Working Here
Join a fast-growing startup that has recently secured an additional $50M funding within less than a year of launch
Work closely with leadership and help shape the go-to-market strategy
Accelerate your career by helping build the marketing and growth engine from the ground up. What You Will Be Working On
Defining and executing full-funnel demand strategy aligned to revenue targets
Building integrated campaigns across channels that generate qualified opportunities
Partnering closely with Sales on target account strategy and engagement programs
Developing the measurement framework: attribution, funnel conversion, pipeline impact, ROI
Managing and optimizing HubSpot marketing automation and lifecycle processes
Improving lead routing, scoring, nurture flows, and campaign tracking to support scale What Type of Person Will Be Successful
5-10+ years of experience in growth marketing with at least 3 years in demand generation
Proven track record building pipeline programs in early-stage B2B SaaS environments
Strong growth marketing mindset: continuous testing, iteration, and optimization
Highly analytical, with deep focus on pipeline impact, conversion rates, and ROI
Hands-on experience with HubSpot or a comparable marketing automation platform
Strong cross-functional partner, especially with Sales and Product Marketing
Can work in the San Mateo, CA area and thrive in an in-person, high-collaboration office, hybrid with 3 days in office.