Marketing Director

Our Client Is Hiring Do you want to lead and shape an organization’s marketing strategy? Are you energized by building an employer brand, driving growth, and leading marketing efforts? If so, this may be the opportunity for you! Our client, a rapidly growing, national business headquartered just north of Indianapolis, Indiana is seeking a talented Director of Marketing to lead and scale its marketing function. The Director of Marketing plays a pivotal role on the leadership team and is responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and customer engagement across both B2B and B2C channels. This leader blends strategic thinking with hands-on execution, data-driven decision-making, and people leadership. This is a critical leadership role that requires a blend of strategic thinking, creative problem-solving, data-driven decision-making, and team leadership. Benefits:
Attractive compensation commensurate with experience
Extensive benefits including health, dental, and vision insurance
401(k) plan with match
Generous PTO and paid holidays Why You’ll Love This Role:
Build and lead : This is an opportunity to shape, scale, and elevate a marketing function with real impact on the organization’s success
Variety and challenge: From digital and product marketing to events and trade shows, no two days are the same
Cross-functional impact: Work closely with Sales, Product, and Operations to ensure strong alignment and measurable results
Growth-minded environment: Join a team that values innovation, collaboration, and continuous improvement The Director of Marketing will:
Develop and execute integrated marketing strategies aligned with overall business objectives across B2B and B2C segments
Oversee all marketing functions including branding, digital marketing, product marketing, content, PR, events, and lead generation
Analyze market trends, customer insights, and competitive landscape to inform strategy and identify growth opportunities
Partner with Sales, Product, and Operations to align messaging, targeting, and go-to-market initiatives
Manage the marketing budget and ensure efficient use of resources to maximize ROI
Oversee employer branding efforts and coordinate with the leadership team to support a consistent voice across the organization
Lead, mentor, and develop the marketing team, fostering a high-performance culture
Ensure brand consistency across all channels and customer touchpoints
Track KPIs and marketing performance metrics and report results to senior leadership
Drive trade show and event strategy, including planning, logistics, and lead capture
Manage agency and vendor relationships as needed The Ideal Director of Marketing will have:
Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
8+ years of progressive marketing experience with at least 3 years in a leadership role
Proven success in both B2B and B2C marketing, preferably in manufacturing and/or service industries
Strong understanding of digital marketing, analytics, CRM systems, and marketing technologies (SEO/SEM, email, social, CMS)
Excellent communication, presentation, and collaboration skills
Ability to lead cross-functional initiatives and manage multiple priorities
Creative mindset paired with strong project management and organizational skills
Experience launching new products or services is a plus
Familiarity with SEO platforms and technical or industrial product marketing preferred We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status