MARKETING SPECIALIST

Be You.
Duke Gardens is seeking a Digital Marketing Specialist who is excited to help tell the story of one of Duke University’s most beloved and visited destinations. In this role, you’ll create digital experiences that inspire, inform, and connect—whether through compelling social media, engaging newsletters, video storytelling, or dynamic website content.
You’ll collaborate across departments to highlight Duke Gardens’ mission, programs, and beauty. Every day brings something new: filming in the Gardens, crafting content for social platforms, developing digital materials for visitors, or analyzing data to understand audience engagement. If you enjoy creative storytelling, working collaboratively, and exploring innovative digital tools, this role is a great opportunity to grow and make an impact.
Minimum Requirements

Bachelor’s degree, preferably in communications, media, marketing, or a related field.
One year of experience in marketing, advertising, media, promotions, graphic arts, public relations, sales, or related fields; or an equivalent combination of education and experience.
Preferred Qualifications

Experience using Instagram, Facebook, TikTok, X, YouTube, and LinkedIn.
Experience with content scheduling/management platforms such as Later or Airtable.
Experience with social listening.
Experience with WordPress and website content management.
Experience with video editing software and proficiency with Adobe Creative Suite.
Excellent written and oral communication skills.
Ability to work independently with minimal oversight and collaborate across diverse teams.
Other Requirements

Ability to develop digital materials for on‑site visitor experiences.
Ability to track and analyze digital engagement metrics using various platforms.
Ability to support digital asset (photo/video) organization.
Work Location
This position is on-site at Duke Gardens , located in Durham, NC.
Be Bold.
What You’ll Do

Develop and implement digital marketing plans and communications for Duke Gardens.
Lead the creation of audio, video, and written content that promotes the Gardens’ mission, priorities, and services.
Develop and execute social media strategies for Instagram, Facebook, TikTok, X, and YouTube.
Create, curate, and publish original content—graphics, videos, audio, animations, and more—with colleagues across departments.
Maintain social media guidelines and brand standards to ensure consistency.
Track and analyze social performance metrics and contribute to analytics reporting.
Maintain calendars of recognitions, events, and storytelling opportunities, and support campaign planning.
Contribute to e‑newsletter content creation and curation.
Build and maintain website content in partnership with colleagues.
Create and manage digital materials for on‑site visitor experiences, including lobby displays.
Assist with digital asset organization and research opportunities for new digital tools.
Prepare reports analyzing trends and outcomes, providing recommendations.
Support special projects and strategic initiatives led by the Director of Marketing & Communications.
Choose Duke.
At Duke Gardens, you’ll help shape the digital voice of a place visited by more than 600,000 people each year and beloved by the Duke community and beyond. You’ll join a collaborative, mission‑driven team dedicated to environmental stewardship, education, cultural enrichment, and public engagement.
As part of Duke University, you’ll also enjoy access to exceptional professional resources and a community guided by values of respect, trust, inclusion, discovery, and excellence . Learn more about Duke’s.
Minimum Qualifications
Education
Work requires communications, analytical and organizational skills generally acquired through completion of a bachelor's degree program.
Experience
Work requires one year experience in marketing, advertising, media, promotions, graphic arts, public relations, sales, or other related background to acquire skills necessary to plan, develop and implement marketing strategies in one or more specialty areas. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Degrees, Licensures, Certifications
N/A
Anticipated Pay Range: Duke University provides an annual base salary range for this position as USD $44,766.00 to USD $71,706.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.
Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members. Learn more at: https://hr.duke.edu/benefits/
Equal Opportunity Employer: Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, (including pregnancy and pregnancy related conditions), sexual orientation, or military status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information andreasonable accommodation(s) can be requested with Duke Access and Accommodations Services (email: DAAS@duke.edu; phone: 919-668-1267).