Senior Publicist

Join Our Team at The Rose Group Create. Disrupt. Amplify. For more than 20 years, The Rose Group has been a dynamic boutique PR and media relations agency working at the intersection of lifestyle, consumer products, real estate, retail, politics, creator economy, health & wellness, and culture. We partner with brands and organizations shaping conversations and driving change. Our clients range from global companies to emerging innovators, and we pride ourselves on delivering thoughtful strategy, impactful storytelling, and measurable results. We are seeking a Publicist/Senior Publicist (title flexible based on experience) to join our team. This is a client-facing role ideal for someone who thrives on leading accounts, developing creative media strategies, and building strong relationships with both clients and journalists. What You’ll Do As a senior member of our team, you will lead multiple client accounts from strategy through execution, managing day-to-day communications while driving media results and creative initiatives. Responsibilities include:
Managing 5–8 client accounts, serving as the primary day-to-day contact
Overseeing junior staff and interns
Leading client meetings, preparing agendas, and ensuring clear follow-ups and deliverables
Developing and executing strategic media relations programs across lifestyle, business, and trade outlets
Crafting compelling narratives, story angles, and media pitches
Writing and editing press releases, media alerts, messaging documents, and other communications materials
Brainstorming and developing creative PR initiatives and campaign ideas for clients
Proactively identifying media opportunities, partnerships, and cultural moments to elevate client visibility
Managing media outreach and cultivating relationships with journalists, editors, and producers
Overseeing reporting and sharing performance insights with clients and senior management
Collaborating with The Rose Group leadership on strategy, new opportunities, and account growth What We’re Looking For The ideal candidate is both strategic and hands-on , comfortable leading client conversations while also driving strong media results. Qualifications include:
4–7+ years of PR agency or media relations experience
Proven ability to lead accounts and manage multiple clients simultaneously
Strong relationships with lifestyle, consumer, and business media
Excellent writing and storytelling skills
Knowledge of AI and Social Media Platforms
Confidence leading client calls and presentations
Strategic thinking and ability to generate creative PR ideas and campaigns
Highly organized, proactive, and solutions-oriented
Collaborative mindset and ability to work closely with agency leadership and team members Why The Rose Group? We are a female- and LGBTQ+ run agency that values creativity, collaboration, and cultural impact. Our work sits at the intersection of media, culture, and business, helping brands shape their narratives and build lasting relevance. We take a thoughtful, strategic approach to communications — combining media relations, messaging, digital strategy, and reputation management to create meaningful results for our clients. Perks
Competitive salary and benefits
Healthcare coverage
401K matching
Generous PTO
Summer Fridays
End-of-year holiday break
A collaborative and supportive team environment
Opportunities for professional growth and leadership Location Los Angeles preferred, with flexibility for the right candidate.