Growth Marketing Manager

At Datex, we understand how complex warehouse management can be. For more than 45 years, we've been helping operators simplify it.
We're a family-owned B2B SaaS company in an exciting growth phase and have recently strengthened our Revenue Generation function, including Marketing, to support that momentum. Our progress has also been recognized by Gartner®, naming Datex a Notable Vendor in the Midmarket Context: Magic Quadrant™ for Warehouse Management Systems for the second consecutive year.
Now, we're focused on scaling what's working and building what's next. We're seeking a proactive Growth Marketing Manager to help accelerate pipeline and drive scalable revenue growth.
As part of the marketing team, you will execute multi-channel campaigns that drive awareness, engagement, and qualified pipeline, with clear accountability for pipeline contribution and revenue impact.
This is a hands-on role for someone who enjoys testing, analyzing, and improving performance. You will help scale demand generation and ABM programs, improve marketing efficiency through disciplined execution and optimization, and strengthen BD operations and collaboration across the RevGen function.
You will report to the Sr. Director of Marketing and work closely with marketing, BD, sales, our digital agency, and contractors.
Candidates must be located in the United States to be considered for this role.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. Other duties or projects may be assigned in addition to this general overview of the job.
Requirements
What Makes You an Ideal Candidate

You know HubSpot inside and out, including workflows, lead scoring, reporting, attribution, and lifecycle management
You are highly data-driven and use insights to grow and optimize a full-funnel marketing engine
You understand pipeline metrics and are comfortable being accountable for performance, not just activity
You are familiar with marketing operations practices and ensure that your processes and campaigns are organized, measurable, and efficient
You're results-driven, adaptable, and enjoy working in a start-up-like SaaS environment.
In this hands-on role, you're comfortable with strategy but truly excel when it comes to execution
People genuinely enjoy working with you, because you communicate clearly, build trust across teams, you care, and you do what you promise to do
You are energized by the challenge of optimizing a growth marketing function
You have experience collaborating closely with Sales and BD in long, complex buying cycles
An entrepreneurial mindset, strong emotional intelligence, and comfort with ambiguity will set you apart
Role And Responsibilities

Develop and execute demand generation and ABM strategies aligned with company growth objectives
Lead multi-channel campaigns that drive engagement and qualified pipeline across email, paid media, newsletters, events, webinars, partner programs, third-party lead generation, and digital advertising in close collaboration with the Marketing Coordinator and Integrated Marketing Manager
Plan and orchestrate paid digital programs across programmatic, LinkedIn and Google Ads, the website, SEO, and ABM initiatives
Continuously improve landing pages, CTAs, and conversion paths to increase lead-to-MQL performance
Own campaign performance end-to-end: planning, execution, reporting, and continuous optimization aligned with business outcomes. Ensure campaigns are well documented and executed according to plan
Partner with the Sr. Director of Marketing on campaign content strategy to ensure strong positioning and message-market fit
Grow and maintain a healthy marketing database by increasing engaged contacts while protecting data quality, segmentation integrity, and lead capture performance
Track, analyze, and report on campaign performance, delivering actionable insights to improve funnel conversion and marketing efficiency
Leverage HubSpot at an expert level, including workflows, lead scoring, lifecycle management, automation, attribution modeling, and lifecycle nurture programs
Co-own and effectively utilize the broader martech stack, including ZoomInfo, 6sense, WordPress, SEMrush, Clearscope, GA4, Storylane, and StackAdapt
Support and help operationalize ABM initiatives in close alignment with Sales and BD
Requirements

4-6 years of B2B marketing experience in SaaS or technology
MUST have deep expertise in HubSpot and paid media platforms (LinkedIn Ads, Google Ads, programmatic), including campaign setup, optimization, and attribution
MUST have experience in growth, digital, or performance marketing within a B2B SaaS environment, with measurable pipeline impact
MUST have a strong analytical mindset with hands-on experience building dashboards, interpreting performance metrics, and translating data into action
MUST be highly organized with strong project management skills; you enjoy collaborating across teams and confidently manage multiple campaigns and deadlines at the same time
We're looking for someone who is proactive, self-directed, and takes full ownership of their work
Bachelor's degree in Marketing, Communications, or a related field
Preferred Skills

Great writing and messaging instincts? That's a big plus!
Experience with StackAdapt, 6sense, ZoomInfo and Microsoft Dynamics
Experience leveraging AI tools to enhance productivity and efficiency
What Success Looks Like In 6 Months

You have launched and optimized integrated campaigns that measurably increase marketing-sourced pipeline
HubSpot workflows, reporting, and attribution are cleaner, smarter, and driving better conversion from lead to MQL to SQL
Paid media and ABM programs are more targeted, more efficient, and clearly aligned to revenue goals
Recruitment process

Please submit your resume and a cover letter (preferred)
The application also includes a few required questions (Yes/No and short answers). Please note that only applications with all questions fully completed will be considered
30-minute intro interview with the Senior Director of Marketing
30-minute conversation with your future marketing team members
30-minute meeting with the company owners
If needed, a follow-up with the Senior Director of Marketing and a 30-minute conversation with the Director of Employee Success
Final step: we'll connect with at least two of your professional references
Benefits

Medical, Vision, Dental and Life/Disability Insurance available
Paid Time Off and Paid Holidays
401K
Supportive leadership environment
Salary range $115,000-$125,000 depending on experience and multiple other factors.
Not only does Datex Inc. accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Datex is proud to be an equal opportunity workplace!
Datex will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.