Sr. CRM and Marketing Automation Specialist

About Malin For over 50 years, Malin, a Raymond Company, has been a leader in providing turnkey material handling and intralogistics solutions to many of the world’s most recognized companies. Our mission has been to help customers improve their supply chain and operating efficiency by providing superior, cost-effective intralogistics solutions that maximize existing space, reduce labor costs, and increase overall productivity. Malin is one of the largest U.S. Solutions & Support Centers for The Raymond Corporation, who is a member of the Toyota Industries family of companies. About the Role Malin is seeking a high-performing Senior Specialist, Growth Marketing who can take our full-funnel, B2B digital marketing engine to the next level. Reporting to the Marketing Director, the candidate will drive our lead generation and growth marketing execution and optimization. The candidate will own our marketing automation platform and orchestrate multi-channel campaigns to place Malin’s solution offerings front and center to our target audience—driving awareness, conversions, and revenue growth. Essential Job Duties and Responsibilities and Must have:
Drive inbound and outbound lead generation and customer growth planning, execution, reporting, and continuous improvement
Develop buyer personas, segmentation, and multi-channel acquisition plans
Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals
Develop and manage a content calendar and marketing campaign plan that drives awareness, demand, and customer engagement
Devise, execute, track, and optimize multi-channel, integrated marketing campaigns—across both digital and traditional channels—targeting prospective customers, open opportunities, and existing customers to move them to the next stage in the customer journey
Work hand-in-hand with the Sales Team and other internal teams to ensure marketing efforts translate into a robust pipeline. Ensure the Marketing / Sales SLA for lead follow-up, provide sales with enablement materials, and solicit feedback on lead quality. Regularly meet with sales and leadership to discuss what campaigns are working, share insights on lead behavior, and brainstorm new ideas
Partner with Account Management to target customer accounts with timely campaigns to drive retention, cross-sell / up-sell opportunities, and overall profitable revenue expansion
Own the Marketing Automation Platform and our lead management process. Design and optimize automated workflows for lead nurturing, email drip campaigns, and lead scoring that effectively hand off qualified leads to the Sales Team. Establish and manage lead scoring, routing, and nurture programs to improve lead quality and conversion rates
Maintain the health of our marketing database – segmenting audiences, managing subscriptions and permissions, and ensuring data quality and GDPR compliance
Build and manage nurture streams and lifecycle email campaigns by segment to ensure our content, products, and service offerings remain top of mind and relevant
Leverage and grow the martech stack in new ways to devise strategic and creative campaigns that convert
Maintain up-to-date content on the company website as well as track web traffic and develop opportunities for growth
Embrace a data-driven approach to marketing. Collaborate with relevant Malin colleagues and agency partners to define and report on channel and campaign performance across the funnel, keeping a tight pulse on what’s working (and not) to guide optimizations. Build and refine dashboards to track full funnel metrics from inquiry to deal to expansion. Test, learn, refine, repeat
Ensure all marketing communications (website copy, emails, sales enablement) reflect Malin’s brand and culture. Ideate fresh ideas to engage our prospects and customers for test and learn mindset (e.g., podcast or short video series).
Perform all other duties as assigned Education and Experience:
Bachelor’s degree in Marketing, Business, Communications or a related field preferred
5+ years of work experience in B2B demand generation, growth marketing, digital marketing, or account-based marketing
Proven track record of designing and executing integrated campaigns that generate pipeline and deliver measurable results
Strong understanding of buyer journeys, account-based strategies, and lead management best practices
Hands-on experience and high proficiency with relevant technology and tools, including email marketing and marketing automation platforms (Eloqua or equivalent desired), CRM systems, content management systems (CMS), Google Analytics (GA4), and SEO
Comfortable setting up workflows, segmenting audiences, and optimizing campaigns based on data. Familiarity with lead scoring, attribution modeling, A/B testing, and ROI calculation is expected
Strong email marketing expertise, including email planning, content creation, segmentation, list management, A/B testing, deployment, measurement, and optimization
Data-driven & solid analytical skills. Experience building reports or dashboards to track KPIs
Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets
Ability to work well independently without close supervision or management
Team player; able to work in a collaborative work environment across functional teams
Solid critical thinking skills. Strong intellectual curiosity and comfortable with ambiguity
Time management skills with an emphasis on organizational skills and the ability to multi-task