Marketing Manager

Marketing Manager Overview A fast-growing technology company that develops an industry-leading operating system for live entertainment production is seeking a Marketing Manager to lead end-to-end marketing initiatives. The platform is trusted by touring professionals, venues, and production teams worldwide to manage the complex workflows behind concerts, festivals, and global live events. Designed to support the demands of touring and large-scale production, the platform centralizes logistics, communication, budgeting, personnel management, and real-time collaboration into a secure, unified system. It enables teams—from tour managers and production directors to venue operators and operational staff—to coordinate efficiently in fast-paced, high-stakes environments. With a global customer base and a strong reputation for reliability in mission-critical environments, the company operates at the intersection of technology and live entertainment. The organization is entering a phase of accelerated growth with increasing expectations around platform evolution, delivery quality, and market expansion. The Marketing Manager will lead marketing initiatives end-to-end with a primary focus on driving pipeline growth and demand generation . This role will own demand generation strategy, refine product positioning, and shape how the platform is discovered, understood, and adopted in the market. The position will also focus on improving inbound lead conversion, optimizing the buyer journey, and building a scalable marketing engine that supports revenue growth. What You'll Do
Own the end-to-end demand generation strategy , with accountability for inbound pipeline growth, lead quality, and revenue contribution
Develop, launch, and continuously optimize integrated campaigns across paid, organic, email, and lifecycle channels to generate qualified pipeline
Design and execute growth experiments across messaging, channels, creative, and offers to increase high-intent inbound demand
Build and manage the digital acquisition engine , including paid media strategy, audience targeting, budget allocation, and creative direction
Own marketing analytics and performance reporting , tracking funnel metrics such as traffic, MQLs, SQLs, conversion rates, CAC, and campaign ROI
Develop and lead content strategy aligned to buyer personas and buyer journey stages, including website content, thought leadership, customer proof, and sales enablement assets
Partner with Product and Sales teams to refine positioning, strengthen messaging, and support product launches with clear go-to-market plans
Optimize the website and conversion pathways to improve lead capture, nurture performance, and inbound conversion rates
Establish lifecycle marketing programs to nurture prospects, accelerate deal velocity, and improve customer engagement
Collaborate cross-functionally with Marketing, Sales, and Customer Success to ensure alignment on ICP, pipeline quality, feedback loops, and revenue targets What You'll Need
4–6 years of experience in a performance-oriented marketing role, ideally within a B2B SaaS or high-growth technology environment
Proven track record executing pipeline-generating campaigns with measurable impact on inbound revenue
Hands-on experience building and optimizing integrated multi-channel programs , including paid acquisition, organic search, lifecycle marketing, and content-driven strategies
Strong analytical mindset with experience managing funnel performance metrics such as traffic, MQLs, SQLs, conversion rates, CAC, and ROI
Experience developing or directing content aligned to the buyer journey , supporting both demand generation and sales enablement initiatives
Working knowledge of product marketing fundamentals , including positioning, messaging refinement, and go-to-market execution
Comfortable operating as a hands-on marketing generalist in a lean, fast-paced environment with high ownership and accountability
Experience running structured growth experiments , testing hypotheses across channels and messaging, and iterating based on performance data
Strong communication and collaboration skills across Marketing, Sales, and Product teams