Demand Generation Specialist

Job Title: Demand Generation Specialist
Job Summary
RevSpring is looking for a strategic, hands-on Demand Generation Specialist to accelerate revenue by building and optimizing full-funnel, multi-channel campaigns. This role is ideal for someone who blends creativity with analytics, moves quickly, and knows how to turn campaign performance data into pipeline impact.
You’ll own integrated programs across customer upsell/cross-sell and prospect pipeline generation, managing execution across owned, paid, third-party, and traditional channels. You’ll also own tracking, reporting, and performance insights for all demand programs.
Essential Functions
Build & run multi-channel demand programs (customer + prospect)

Create integrated campaigns that reach the right audiences, convert them into qualified leads, and move them through the funnel
Launch and optimize upsell/cross-sell campaigns and ensure clean handoffs and measurable impact through the revenue funnel
Work across Product, Sales, Marketing and Sales Operations to segment and target specific audiences for customer cross-sell, and identify top prospect accounts for targeted campaigns
Plan and execute full campaign motions across:
Email: segmented nurtures, newsletters, lifecycle journeys
Website / conversion paths: landing pages, forms, CTAs, content-to-conversion flows
Paid media: paid social (especially LinkedIn), paid search, retargeting/display (as applicable)
Social amplification: organic distribution in partnership with brand/social owners
Webinars / virtual events: promotion → registration → attendance → follow-up → conversion
Third-party programs: content syndication, publisher/association sponsorships, co-marketing, partner lists
Traditional / offline: direct mail/dimensional mail (as part of integrated plays)
Sales/BDR integration: coordinated outreach sequences, enablement assets, and tight follow-up loops
Create Campaign Experiences That Convert

Translate positioning and offers into campaign messaging, email copy, landing pages, and channel-specific creative briefs
Create and repurpose content across channels to keep audiences engaged throughout the buyer journey
Collaborate cross-functionally to support sales enablement related to campaign follow-through (one-pagers, email templates, talk tracks, webinar follow-up kits)
Own reporting to improve performance

Set up campaign tracking end-to-end: taxonomy, UTMs, attribution inputs, dashboards, and reporting cadence
Measure and optimize performance by channel and program, diagnosing what’s working and what’s not
Forecast, report, and communicate pipeline contribution and ROI across customer and prospect programs
Operate the engine: Pardot + HubSpot

Build and manage campaigns in Pardot and HubSpot (automation, segmentation, landing pages/forms, scoring, reporting)
Maintain clean execution standards so data is reliable (campaign hygiene, list quality, lifecycle tracking)
Manage external partners as part of the growth engine

Manage third-party vendor and partners (content syndication, associations/publishers, webinar partners, event sponsorships) contracts
Own end-to-end execution of third-party programs
Monitor performance and ensure vendor programs meet quality and CPL/CPO targets
KPIs

Total upsell revenue from upsell campaigns
Total opportunity pipeline created
Total closed won opportunity
MQL → SQL rate
SQL → Opportunity rate
Qualified Pipeline ($) — Marketing sourced
Qualified Pipeline ($) — Marketing influenced
Cost per lead
Cost per opportunity
Minimum Requirements
Specific Job Skills:

Healthcare IT industry background; ideally with provider and payer audience focus
Proven experience executing multi-channel programs across email, paid media, webinars/events, third-party programs, and website conversion paths
Hands-on fluency with Pardot and HubSpot (build, optimize, report)
Strong analytical mindset with experience in funnel conversion optimization, attribution concepts, and performance reporting
Excellent cross-functional communication skills and comfort partnering with Product, Sales, BDR, and CS teams
Ability to manage multiple campaigns at once without sacrificing quality or measurement rigor
Education: Bachelor’s Degree
Experience: 3-5 years experience in B2B demand generation / growth marketing with a track record of measurable pipeline and revenue impact
Supervision: N/A
Certifications: N/A
Language Skills
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.
Physical Capabilities: Standard categories
The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Note: This Job Description may not describe all of the job responsibilities and standards assigned to this position. The duties may change from time to time. RevSpring does not discriminate against any group in hiring or employment practices. Nothing in this job description constitutes a contract for employment.