Senior Content Marketing Specialist

The Opportunity: Most Americans are locked out of the investments that build real wealth: real estate, private equity, precious metals, cryptocurrency. Equity Trust changes that. For 50+ years, we’ve helped investors take control of their retirement through self-directed IRAs that unlock access to alternative assets. We’re looking for an innovative senior content marketer who understands that content isn’t just words on a page—it’s how investors discover freedom, build legacy, and find peace of mind in their financial future. The traditional content playbook won’t work here. We need someone who sees content systems and AI as a new way forward, not a threat to the craft. This role exists to grow marketing-qualified leads through content that educates, converts, and retains across the full funnel. You’ll create experiences that meet investors wherever they are in their journey—from the first blog post that sparks curiosity to the email that moves them to open an account. Who We Serve: Our content speaks to three distinct audiences: Retail investors (B2C): Individual investors seeking control over their retirement—often discovering self-directed IRAs for the first time. Enterprise partners (B2B): Financial professionals, RIAs, real estate professionals, precious metals dealers, and crypto platforms who refer clients to us. Institutional channels (B2B2C): Investment platforms, crowdfunding portals, and private equity sponsors whose end investors open accounts with Equity Trust. You’ll develop content and assets that resonate across all three, translating one brand into distinct voices for each audience. What You’ll Do: Content Production & Strategy (~70%) You’ll own content production across the customer journey—awareness through advocacy—ensuring every piece connects to a larger strategic picture and maintains brand integrity as we scale.
Blog & SEO: Long-form educational content on alternative investing, retirement planning, and self-directed accounts—optimized to rank and drive traffic
Web: Landing pages and conversion experiences that turn visitors into leads
Email: Lifecycle campaigns that nurture prospects and retain clients
Social: Content for LinkedIn, Facebook, Instagram, TikTok, and YouTube
Sales Enablement: One-pagers, presentations, scripts, and collateral that help teams close
Executive & PR: Thought leadership, communications, and press support
Campaigns: Product launches, partner initiatives, paid media copy, and cross-channel programs
Events & Offline: Conference materials, webinar content, direct mail, and sponsorship support
Video: Series development, educational long-form, short-form social, executive thought leadership, and customer testimonials Systems & Scale (~30%) We’re growing at an unprecedented rate, and the way we work is evolving just as fast. You’ll pioneer new approaches to content production—leveraging generative and agentic AI tools across ideation, drafting, and iteration to build repeatable systems that multiply output without sacrificing quality.
Leverage AI technology to accelerate research, drafting, and iteration
Build templates and workflows for recurring content types
Document processes that enable the team to move faster
Partner with Marketing Engagement to map and optimize content journeys across all audience segments
Apply SEO best practices across new and existing content to improve organic visibility
Collaborate with Compliance to ensure marketing materials meet regulatory standards
Mentor junior team members on content best practices, editorial standards, and AI-assisted workflows What We’re Looking For: Experience
Bachelor’s degree in Journalism, English, Communications, Marketing, or related field
5+ years in Content Marketing, Marketing Strategy, or MarTech Operations, with a portfolio that shows range and strategic thinking
Strong writing and editing across formats, tones, and audiences
Understanding of brand voice and how to maintain consistency across channels
Experience aligning strategic roadmaps to project outcomes
Experience with CMS platforms (WordPress, HubSpot, Contentstack, etc.)
Email marketing experience (Marketo, SFMC, Pardot)
Hands-on use of generative and agentic AI tools for content creation (Claude, ChatGPT, Gemini, etc.) Preferred:
B2B or financial services experience
Understanding of full-funnel marketing and customer journey mapping
Track record building processes or systems that improved content efficiency and output
SEO and content performance analytics experience Mindset:
You think in journeys, not just assets
You take ownership for successful outcomes
You’re curious about AI and new approaches—and already using them
You handle ambiguity and shifting priorities well
You care about quality but don’t let perfect block good Location: Westlake, Ohio (hybrid after 90 days - 2 days remote) PHYSICAL DEMANDS/WORK ENVIRONMENT This job operates in a professional office environment and routinely uses standard office equipment. While performing the duties of this job, the associate is regularly required to speak and hear. The associate is frequently required to sit for extended periods of time, as well as stand, walk, use hands and fingers, and reach with hands and arms. This job requires the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary. DISCLAIMER/ASSOCIATE ACKNOWLEDGEMENT The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Equity Trust Company is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. If you have a disability that requires accommodation or paper application, please contact us at careers@trustetc.com.