Marketing Coordinator

Who We Are TruSight operates two distinct but complementary businesses serving the private equity ecosystem: TruSight Services provides retained buy-side search and intermediary coverage PE firms with up to 50 person headcount. Through direct outreach to business owners, we source proprietary acquisition opportunities and maintain an always-on pipeline of vetted deals. Our intermediary coverage service connects investors with the fragmented market of smaller sell-side investment banks that most firms can't fully cover on their own. Private Equity Info is our B2B SaaS platform—a searchable national database of impeccably accurate private company information. Founded in 2005, the platform has become the trusted source for targeted searches of private equity firms, investment interests, portfolio companies, and professional bios. Our data covers executive contacts, industry details, investor relationships, intermediary information, and active transactions. We're a small, senior team that values precision, transparency, and delivering genuine value to dealmakers. Our brand promise is simple: targeted M&A data, all signal, no noise. Who You Are TruSight is the trusted source for targeted M&A research, serving private equity professionals, investment bankers, and dealmakers who demand precision and ROI. We're looking for a Marketing Coordinator to run our content engine and demand generation operations—someone who thrives on execution, brings informed perspective to strategy conversations, and knows how to leverage AI tools without sacrificing quality. You'll own the day-to-day execution of TruSight's marketing operations—from content production to demand generation to funnel analytics. This role reports to leadership and works closely with our subject matter experts and external consultants to create research-driven content that positions TruSight as the authoritative voice in PE deal sourcing. We're not looking for a strategist who delegates. We need a sharp, experienced doer who gets the work done, sees patterns in the data, and contributes informed recommendations—while leadership owns the overall strategy and playbooks. The ideal candidate thrives in fast-paced, entrepreneurial environments and approaches every task with an AI-first mindset, leveraging tools like Claude and ChatGPT to work efficiently while maintaining the quality and precision our audience expects. You understand that generic AI output undermines credibility, and you know how to use these tools to enhance your work, not replace your judgment. This is a full-time remote position. Compensation is commensurate with experience. What You'll Do Content Production & Thought Leadership
Partner with SMEs and executives to research, write, and publish monthly and quarterly specialized research reports distributed via email
Produce and distribute the weekly email newsletter
Conduct SME interviews and develop approximately one blog post per week using our AI-assisted content workflow
Transform bi-weekly Office Hours transcripts into content pieces, LinkedIn posts, and other derivative assets
Publish content to social channels, primarily LinkedIn
Maintain a rolling 60-day content calendar ensuring continuous thought leadership and lead generation activity Demand Generation & Paid Media
Manage TruSight's Google Ads account ($25K–$50K annual budget), continuously testing and optimizing for pipeline efficiency
Develop and maintain email sequences in HubSpot to nurture leads through the funnel
Execute campaigns targeting M&A decision-makers, corporate development teams, and financial sponsors
Support webinar, event, and content distribution logistics Funnel Analytics & Reporting
Maintain HubSpot dashboards tracking lead volumes, conversion rates, marketing-sourced pipeline, and campaign performance
Report on full-funnel KPIs with focus on MQL generation and demo appointments
Track lead flow from first touch through closed deal; identify data gaps and recommend improvements
Prepare weekly and monthly performance reports for leadership Operations & Tools
Make updates to the website (built in HubSpot) and suggest copy improvements
Manage landing pages, forms, and lead routing rules
Develop sales and marketing collateral to support the sales team and SMEs attending events like ACG Atlanta
Coordinate with third-party UI/UX and brand freelancers for more involved design work
Administer marketing tools including HubSpot, Google Analytics, and data enrichment platforms Success Metrics
MQL volume and quality; demo appointments generated
Content production velocity and on-time delivery
Campaign performance and channel ROI
Dashboard accuracy and timeliness of reporting
Lead response times and handoff compliance What You Bring Required
5+ years of marketing experience, ideally in an agency or fast-paced, entrepreneurial environment
HubSpot experience required; HubSpot certification preferred (or ability to certify quickly)
Full-funnel marketing experience with demonstrated ability to drive measurable results
Experience working with and supporting thought leaders, executives, or subject matter experts
Track record of generating high-quality MQLs and pipeline through content and demand generation
AI-first approach to content creation—deep experience using Claude, ChatGPT, or similar tools to produce quality work efficiently, with the judgment to recognize and avoid generic AI output
Strong written and verbal communication skills; ability to translate complex topics into clear, accessible content
KPI-driven mindset with comfort analyzing and reporting on marketing performance
Google Ads experience required; certification preferred (or ability to certify quickly)
Proficiency with design tools (Canva, Figma, Adobe Creative Suite) for basic collateral creation Preferred
Google Analytics experience or certification
LinkedIn Ads experience
Financial services, private equity, or M&A industry experience
Advanced design capabilities beyond basic tools
Experience with workflow automation tools (Zapier, Make, n8n) Why This Role Matters As TruSight grows from $3M to $10M, disciplined execution in content, demand generation, and analytics will be critical. This role ensures that leadership has clear visibility into pipeline and performance, that our audience receives consistently valuable content, and that the marketing function operates efficiently as the company scales. You'll have real impact on a growth trajectory—not by directing from the sidelines, but by doing the work that moves the needle.