Email Production Specialist

The CRM Production Specialist is responsible for building, deploying, and optimizing high-volume email and SMS marketing campaigns across multiple footwear brands. This role owns end-to-end campaign production—from template/HTML builds through QA, scheduling, and send—while also maintaining automated lifecycle programs (welcome, abandoned cart/browse, post-purchase, and win-back). You’ll partner closely with marketing, merchandising, and creative teams to ensure flawless execution, run A/B tests to improve performance, and monitor deliverability, list health, and compliance. This role is based out of our New York City office and reports to our Senior Manager, CRM on our current hybrid schedule – 3 days in office / 2 days remote. Responsibilities:
Build and schedule daily email and SMS campaigns from concept through deployment across multiple footwear brands
Develop and maintain automated email triggers including welcome series, abandoned cart, browse abandonment, post-purchase, and win-back campaigns
Execute end-to-end campaign production: audience segmentation, email building (from templates or HTML), QA testing, scheduling, and deployment
Execute A/B testing on subject lines, content, send times, and creative elements to optimize performance
Maintain and execute updates to site pop-ups and sign up forms
Execute quality assurance testing across devices (desktop/mobile) and email clients (Gmail, Outlook, etc.)
Monitor email deliverability, list health, and compliance with CAN-SPAM and other regulations
Coordinate with marketing, merch & creative teams for asset delivery + correct execution Qualifications:
2-3 years of hands-on email marketing experience, preferably in fashion, footwear, apparel, or retail ecommerce.
Strong familiarity with ESPs & marketing automation technologies. (Klaviyo experience preferred)
Proficiency in HTML/CSS for email customization (or ability to work with templates)
Demonstrated ability to build campaigns from scratch and execute high-volume email calendars
Exceptional organizational and project management skills with meticulous attention to detail
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Knowledge of email deliverability best practices and list management
Experience with SMS marketing + automated triggers Benefits Include:
Comprehensive Medical, Dental & Vision offerings
401k Plan with company match
15+ Paid Holidays
Summer Fridays
15 PTO days
Company paid life insurance at 2x salary
Employee Discount
Commuter & Medical/Dependent Flex Spending Benefits
Pet Insurance
Salary range $60,000 - $75,000, based on experience Company Overview: Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men’s, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD. Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels. Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.