Senior Manager, Performance Marketing

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Description Summary: As a PayPal Senior Manager, Performance Marketing within the PayPal B2B Merchant Marketing organization, you will play an important role in advancing PayPal’s mission and value propositions to Merchants. Our full-funnel marketing teams work to better understand our customers, identify where PayPal products can solve merchant needs, and develop marketing campaigns that effectively communicate this value. Our business operates across markets with varying levels of maturity, and merchants at different stages of their relationship with PayPal. In this role, you will help ensure we are executing effective full-funnel performance marketing campaigns that support sustainable revenue growth and efficient customer acquisition.
Job Description: Essential Responsibilities:

Develop and implement omnichannel paid media strategies to drive business outcomes
Manage audience segmentation and targeting to optimize campaign performance
Create and maintain an experimentation roadmap to test and refine marketing initiatives
Allocate budgets across campaigns and channels to maximize return on investment
Collaborate with leadership, finance, and analytics teams to align strategies and reporting
Partner with media agencies to ensure continuous campaign optimization and performance
Oversee the delivery of seamless onboarding experiences across channels
Embed relevant content across customer lifecycle stages to address key needs

Minimum Qualifications:

8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities And Preferred Qualifications Performance Marketing Strategy & Execution
Develop and execute global performance marketing strategies across channels including search, social, programmatic, CTV, affiliates, and emerging platforms. Support budget planning, allocation, and forecasting to drive performance and scalability.
Strategic Planning
Partner with marketing leadership to align performance marketing strategies with broader business and marketing objectives.
Merchant Acquisition
Drive merchant acquisition through performance marketing channels, including affiliates, referrals, rewards, and incentive-based programs.
Campaign Management & Optimization
Oversee day-to-day performance marketing activities and collaborate with internal teams and agency partners to execute and continuously optimize campaigns across the funnel.
Technology & Innovation
Evaluate and help implement marketing technologies, automation, and AI-driven solutions that improve campaign execution, targeting, and performance optimization.
Data Analytics & Measurement
Leverage analytics and performance metrics to evaluate campaign effectiveness, generate insights, and continuously optimize performance marketing investments.
Team Leadership & Development
Manage and mentor a team of marketing specialists, supporting their professional growth and ensuring high-quality campaign execution.
Cross-functional Collaboration
Work closely with teams across PayPal including Consumer Marketing, Creative, Sales, and Analytics to ensure alignment and maximize campaign impact.
Budget Management
Support oversight of performance marketing budgets to ensure efficient allocation and strong return on investment.
Reporting & Performance Insights
Provide regular performance reporting and insights to marketing leadership, highlighting campaign results, optimizations, and opportunities for growth.
Preferred Qualifications
8+ years of experience in digital or performance marketing with experience across the marketing funnel
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA a plus
Strong experience managing performance marketing campaigns across multiple channels
Experience managing media agencies and external partners
Experience leading teams and managing significant marketing budgets
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication and collaboration skills
Experience presenting campaign performance and recommendations to senior stakeholders
Strong understanding of performance marketing platforms, measurement frameworks, and emerging marketing technologies
Ability to operate effectively in a fast-paced, global environment

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
Primary Location : Pay Range:
Austin, Texas : ($130,500.00 - $193,600.00 Annually)
Additional Location(s) : Pay Range:
Chicago, Illinois : ($130,500.00 - $193,600.00 Annually)
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com
Who We Are:
To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please Join our Talent Community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
REQ ID R0135572