Brand Manager

Solara Labs is a dynamic and innovative company committed to improving the health and well-being of individuals through cutting-edge nutritional supplements. We specialize in products that bridge the gap between healthcare practitioners and retail consumers, such as BariMelts and Renzo's Vitamins. Our mission is to provide high-quality, science-backed solutions that make a real difference in people's lives. Join Our Growing Team as a Brand Manager! Are you a bold, creative brand builder with a passion for digital marketing and e-commerce? Do you love turning product stories into engaging customer experiences that sell ? If you're ready to take ownership of a brand and scale it to new heights, we want to meet you! We’re looking for a Brand Manager who lives and breathes online shopping trends, brand storytelling, and performance marketing. This is your opportunity to shape and grow a leading brand in the nutraceutical space , where wellness meets innovation—and your ideas make a direct impact. What You’ll Do 🔥 Lead Brand Strategy Craft and execute compelling e-commerce brand strategies that drive engagement, loyalty, and sales. Stay ahead of trends, analyze consumer behavior, and use data to shape the brand’s voice and online identity. 💡 Own the Brand Identity Be the guardian of our digital brand presence—from product pages to Instagram reels. Ensure every visual, headline, and caption reflects our unique voice and aesthetic. 📈 Drive Campaign Success Plan and run multichannel marketing campaigns across email, social, influencers, and marketplaces. Measure, learn, and optimize to deliver real results. 🚀 Launch with Impact Lead product launches like a pro. From strategy to execution, you’ll coordinate with cross-functional teams to introduce new products that shine in a competitive market. 🔍 Stay Ahead of the Curve Conduct market research to uncover insights, spot opportunities, and beat the competition. Your pulse on the market will guide key decisions. 💰 Manage Marketing Dollars Control and maximize your brand budget—invest wisely, spend smartly, and prove ROI on every campaign. 🤝 Collaborate Like a Champ Work cross-functionally with sales, creative, product development, and external partners to keep messaging consistent and campaigns cohesive. 📊 Report & Recommend Track brand health and campaign performance. Deliver insights, dashboards, and bold ideas to senior leadership. 🚧 Innovate Constantly Push boundaries. Test new platforms. Bring fresh, e-commerce-forward ideas to the table that keep our brand one step ahead. What You Bring
Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of experience in brand management or digital marketing with a heavy focus on e-commerce .
Hands-on experience with Amazon, Walmart, Shopify, and other online marketplaces.
Bonus points if you know your way around the dietary supplement or nutraceutical industry .
Deep understanding of digital brand development, multichannel campaigns, and customer experience.
Creative thinker with strong visual and written communication chops.
Analytical and results-oriented—you love data, dashboards, and A/B tests.
Comfortable using tools like Google Analytics, CRM systems, and social media platforms.
A proactive self-starter who thrives in a collaborative, fast-paced environment.