Digital Marketing Specialist- Paid Social

Join the Pacsun Community Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more. Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community. Learn more here: LinkedIn- Our Community About the Job: We are seeking a Paid Social Digital Marketing Specialist on our Paid Social team. In this role, you will be responsible for planning, executing, and optimizing paid social media campaigns. Your focus will be on audience targeting, creative ad design, and performance analysis. Collaborate closely with the team to deliver compelling social media campaigns that resonate with our target audience and drive conversions. A day in the life, what you’ll be doing:
Plan, execute, and optimize paid social media campaigns.
Create and manage ad campaigns across various social platforms.
Conduct audience segmentation and targeting.
Work with internal design team to create and test ad creatives.
Monitor campaign budgets and performance metrics.
Provide regular performance reports and insights.
Collaborate with the manager to align campaigns with business goals.
Stay updated on industry trends in social media. What it takes to Join:
Bachelor's degree in Marketing, Advertising, or a related field.
4+ years of experience in relevant field.
Media agency experience is a plus.
Proven experience in managing paid social media campaigns and platforms (e.g., Meta, TikTok, Pinterest, Snapchat).
Experience with Microsoft Office - particularly Excel, pivot tables is a plus.
Proficiency in ad targeting and audience analysis.
Creative design and ad copywriting skills.
Strong data analysis and reporting abilities.
Forecasting and budget management.
Proficiency in web analytics tools (e.g., Google Analytics).
Knowledge of social media advertising tools and best practices.
Detail-oriented with excellent organizational skills.
Creative problem-solving skills. Salary Range : ($72,592-$78,804) Pac Perks:
Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Hotel, Airplane, and Car Travel may be required. Position Type/Expected Hours of Work: This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment. Other Considerations: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.