Marketing Manager

Marketing Manager (In-Office)
Polaris Estate Planning Elder Law
St. Charles, MO
Help Lead Marketing for a Growing Professional Firm
Polaris Estate Planning & Elder Law is looking for a Marketing Manager to help drive the next phase of growth for our firm.
We Are An Established And Expanding Estate Planning And Elder Law Firm Serving Families Throughout The St. Louis And St. Charles Region. Our Mission Is Simple
Help families make wise legal decisions before a crisis forces them to.
Our marketing foundation is already in place. We currently work with

A fractional Chief Marketing Officer
An in-house Marketing Coordinator
Established SEO and website infrastructure
Educational seminars and workshops
Video and content marketing initiatives
A steady flow of client inquiries
What we need now is a strong marketing operator and team leader who can bring structure, organization, and execution power to our marketing systems.
If you enjoy running campaigns, improving marketing systems, and seeing measurable results from your work , this role offers a unique opportunity to make a real impact inside a growing professional firm.
Compensation

Base Salary $60,000 – $70,000 (based on experience)
Performance Bonuses available.
Total Compensation Potential $70,000 – $85,000
Bonuses are tied to measurable marketing execution, campaign performance, and marketing system improvements.
Strong performers will have clear advancement opportunities, including the potential to grow into a Senior Marketing Manager role as the firm expands.
Compensation
$70,000 - $85,000
Responsibilities
This role sits at the center of the firm’s marketing operations.
You will work directly with leadership and our Chief Marketing Officer to execute campaigns, manage marketing systems, and oversee the firm’s marketing coordinator.
Your Responsibilities Will Include
Marketing Campaign Execution

Execute marketing initiatives developed with leadership and the CMO
Coordinate campaigns across digital, email, seminars, and referral channels
Manage marketing timelines and ensure projects stay on schedule
Digital Marketing Coordination

Maintain website accuracy and brand consistency
Support SEO-driven content marketing initiatives
Assist with email marketing campaigns and automation
Coordinate digital campaign assets
Brand & Marketing Materials

Maintain consistency of the Polaris brand across all materials
Oversee creation of seminar materials, presentations, and handouts
Ensure professional and consistent marketing assets
Video & Educational Marketing

Help coordinate educational video marketing initiatives
Maintain consistency in messaging and brand presentation
Organize video marketing campaigns
Marketing Systems & CRM Infrastructure

Maintain marketing workflows and automation systems
Support lead tracking and reporting
Ensure marketing data and reporting systems remain organized
Reporting & Metrics

Monitor marketing campaign performance
Maintain marketing dashboards and reporting
Provide performance insights to leadership
Team Leadership

Supervise and guide the In-House Marketing Coordinator
Ensure marketing initiatives are executed consistently and professionally
Coordinate marketing efforts across internal teams
Qualifications
We are looking for someone who is organized, proactive, and execution-focused.
Ideal Candidates Will Have

2–5 years of marketing experience (agency or in-house)
Experience coordinating and executing marketing campaigns
Strong organizational and project management skills
Experience creating or coordinating professional marketing materials
Familiarity with digital marketing tools and email marketing platforms
Ability to manage multiple marketing initiatives simultaneously
Helpful But Not Required

Experience with CRM platforms such as Lawmatics
Basic video editing or video coordination experience
Experience working within established brand guidelines
Marketing experience in professional services (law, finance, healthcare)
About Company
Polaris Estate Planning & Elder Law is a mission-driven law firm dedicated to helping families protect what they’ve built and prepare for life’s most important transitions with clarity and confidence. Based in Missouri and serving clients throughout the St. Charles and St. Louis areas, our firm focuses exclusively on estate planning, elder law, asset protection, probate, and long-term care planning.
We are not a volume-based law firm.
We are a relationship-based planning firm.
Our team works with individuals and families who want more than just documents — they want a thoughtful plan that protects their loved ones, avoids unnecessary court involvement, and prepares for the realities of aging, long-term care, and unexpected life events.
Our Mission Is Simple
To help families make wise legal and life decisions before a crisis forces them to. We don’t just prepare documents — we help families protect their future, their legacy, and the people they love most.