Senior Media Strategist, Paid Social

About Us: At adQuadrant, we help consumer brands grow profitably by bringing media, creative, and measurement together with AI. Our model is built on a simple idea: marketing should be managed like growth capital. We focus on contribution margin, not vanity metrics, and design strategies where technology and human expertise work side by side. The result is an operating system for growth that gives brands clarity, efficiency, and creative that actually performs. Our strongest alliances are with Google and Meta, where we collaborate directly on AI, measurement, and commerce innovation to give our clients first-mover advantage. We are one of the few U.S. agencies with dual-badged status at TikTok, both as a Marketing Partner and a TikTok Shop Partner, which means our clients gain access to programs and capabilities before they reach the broader market. We also maintain active partnerships with Snap, Pinterest, and other emerging platforms, ensuring brands we work with benefit from priority support, exclusive insights, and opportunities their competitors don’t see. If you want to architect the future of performance marketing, you belong here. The Ideal Candidate will have experience with:
Proven experience managing paid social campaigns with budgets exceeding $100K/month across Facebook, Instagram, TikTok, and Pinterest; additional expertise with TikTok Shop, Snapchat, or LinkedIn is a strong plus.
Orchestrating multi-channel forecasting frameworks that integrate real-time platform data with predictive AI inputs to proactively manage pacing and mitigate performance dips before they impact the bottom line.
Strategizing and optimizing for performance metrics such as ROAS, CPA, CPL, and CTR to drive measurable business outcomes.
Executing full-funnel, conversion-focused media strategies for a diverse portfolio ranging from high-growth mid-market brands to complex enterprise organizations.
Leading campaign performance analysis and using data to inform strategic direction and optimizations.
Utilizing AI-driven tools for forecasting, real-time bidding, and media mix modeling to improve efficiency and scale.
Translating NLP and sentiment analysis into actionable market intelligence; identifying emerging consumer white spaces and competitor vulnerabilities to pivot creative and bidding strategies ahead of market shifts.
Translating AI insights into actionable strategies and clearly communicating them to clients and internal stakeholders.
Owning media strategy and defining next steps to meet client objectives.
Collaborating with creative teams to assess performance and guide next-generation creative strategy.
Auditing accounts to ensure implementation of best practices and identifying areas for improvement.
Building strong client relationships and demonstrating consultative, solution-oriented communication.
Engaging with platform partners to gather insights and advocate for better support and collaboration.
Developing and maintaining systems, processes, and shared resources to support cross-channel media operations.
Embracing and applying adQuadrant’s omni-channel performance marketing approach.
Demonstrating a proactive, test-and-learn mindset to continuously improve performance and strategy. Desired Qualifications:
Must demonstrate grit, intellectual curiosity, customer obsessed, data driven decisions, no ego, a commitment to getting it right
Brings top-tier attitude and effort to continuously elevate existing skills and knowledge
Exceptionally organized, detail-oriented, and effective in fast-paced, ambiguous environments
Bachelor’s degree in Marketing, Data Science, or a related quantitative discipline; advanced degree a plus
4+ years of experience managing paid media across Meta, TikTok, Pinterest, or similar platforms
At least one current paid media certification (e.g., Meta Blueprint, TikTok Academy)
Deep understanding of auction-based media buying and strategies to scale profitably
Strong grasp of ad targeting methodologies, performance optimization, and iterative testing
Familiarity with AI-powered marketing tools (e.g., predictive analytics, automated bidding, generative creative testing)
Experience leveraging machine learning models to inform media mix, creative decisioning, or performance forecasting
Comfortable interpreting outputs from AI tools and translating them into actionable strategy
High proficiency in Microsoft Excel (pivot tables, lookups, etc.) and performance reporting platforms
Fluent in mathematical and statistical concepts with strong critical thinking skills
Naturally curious, continuously learning, and applying new insights to improve campaign outcomes
Strong communicator with a performance-first mindset and a drive to exceed goals Culture & Benefits: No jerks. No egos. Just people who like to work hard and enjoy winning as a team.
Excellent Health Benefits (health, dental, vision, and life insurance)
401K + 4.5% Match
Unlimited Vacation Policy
2PM Fridays, Every Friday
An extremely supportive and fun company culture