Social Media Specialist

Overview & Responsibilities
In business for more than 70 years, Republic Finance is proud to be a trusted lender in over 250 communities across the United States! We specialize in providing flexible lending solutions and incomparable customer service. Driven by our shared mission to pursue excellence for our team, our customers, and our performance, we are continuously improving our customer offerings in tandem with opening more branches in new states each year. We also regularly promote from within and enjoy giving back to the communities we serve. In a nutshell, our company culture is about helping customers, investing in our employee's future, and ensuring that our performance makes an impact on our community!
The Social Media Specialist is responsible for creating, administering, and optimizing content across all social media platforms to grow audience engagement and strengthen brand awareness. This role reports to the Digital Marketing Manager on the Marketing & Communications Team.
This position requires a performance-driven marketer who makes data-informed decisions, leverages emerging technologies (including AI-powered tools), and implements scalable growth strategies with efficiency and measurable ROI in mind. The ideal candidate possesses strong knowledge of social media ecosystems, market development, industry trends, and artificial intelligence applications within digital marketing. This role is based in our Plano, TX office on a hybrid schedule.
Key responsibilities include:

Designs and executes high-quality organic and paid social media content aligned with established strategies, branding guidelines, and business objectives.
Leverages AI-powered tools to support content ideation, copy drafting, audience analysis, predictive performance modeling, and campaign optimization while maintaining brand voice and compliance standards.
Conducts market research to identify social media best practices, emerging trends, competitor strategies, and AI-driven innovations.
Builds and executes comprehensive social media strategies through competitor research, platform evaluation, benchmarking, audience segmentation, and performance forecasting.
Tracks, analyzes, and interprets campaign metrics to gain insights into traffic, demographics, engagement, and conversion effectiveness using both traditional analytics tools and AI-enhanced reporting systems.
Utilizes internal data, business intelligence platforms, and AI-driven audience modeling to develop and refine segmentation and targeting strategies that drive measurable conversions.
Ensures flawless execution of all paid social media campaign setups, launches, A/B testing, and analytical deliverables, incorporating automation and optimization technologies where appropriate.
Collaborates with the Compliance team to ensure all social media content includes required legal disclaimers and aligns with business goals, regulatory standards, and brand positioning.
Identifies and evaluates new growth opportunities within and beyond current strategies, including testing emerging platforms and AI-enabled marketing technologies.
Serves as a subject matter expert by continuously building knowledge of social media trends, algorithm changes, AI advancements, targeting strategies, and competitor activities.
Continuously improves processes and controls by incorporating automation and AI efficiencies while ensuring adherence to corporate policies and mitigating operational and reputational risks.
Monitors and enforces branding standards and logo usage policies across all content.
Creates and drafts advertising and localized content across all social media platforms for Republic Finance, utilizing AI responsibly to enhance productivity while maintaining creative oversight and brand integrity.
Requirements

Bachelor’s degree required
2+ years of experience managing social media platforms and paid social campaigns
Experience with producing and managing social media campaigns in financial services or a heavily regulated industry is a plus.
In-Depth Knowledge Of:

Publishing and advertising across platforms including Facebook, Instagram, X, LinkedIn, Snapchat, and Pinterest
Bid management tools, ad-serving technologies, and marketing automation platforms
AI-powered content creation tools, social listening platforms, predictive analytics tools, and marketing intelligence systems
Research methodologies, competitive analysis, and social media reporting/diagnostic tools (Meta, Snapchat, Signal Insights, Falcon, etc.)
Strong verbal and written communication skills appropriate for various levels of management
Deep understanding of digital consumer behavior, mobile-first engagement patterns, and data privacy considerations in AI-driven marketing
Benefits
We offer a competitive compensation and benefits package including:

Health, Dental, & Vision Insurance
15 days of Paid Time Off (PTO) to start + 1 additional personal holiday
401k + employer match
Company provided Life Insurance & Long Term Disability
Employee Assistance Program - Confidential mental health support
Additional benefits with Republic Finance include:

Access to LinkedIn Learning's library of 10,000+ professional development courses
Employee of the Month Program
Philanthropic support for multiple charities including an annual drive for St. Jude Children's Research Hospital
Regular drawings for Sports tickets
Professional offices with a friendly team environment
Republic Finance, LLC is an Equal Opportunity Employer and does not discriminate on the basis of race, sex, color, religion, national origin, age disability or veteran status in employment opportunities and benefits. Republic Finance, LLC maintains a Drug-Free Workplace.