Head of Ecommerce

About the Role The Head of Ecommerce is a senior commercial leader responsible for how Trina Turk, Mr Turk, and Trina Turk Residential perform online. This role owns the digital business and the ecommerce experience, with accountability for conversion, AOV, repeat purchase, and ecommerce revenue. As the company enters its next phase of growth, this role is central to elevating the online experience and raising the bar on execution. Responsibilities Ecommerce Performance & Experience
Owns ecommerce conversion, AOV, repeat purchase, and digital revenue performance.
Oversees the end-to-end site experience, including homepage, navigation, PDPs, merchandising logic, search, filters, UX/UI, and checkout.
Ensures the ecommerce experience supports ease of shopping, confidence in purchase, and strong conversion.
Leads international ecommerce expansion in partnership with Operations and Finance. Email & SMS Execution
Owns email and SMS execution, including campaign builds, lifecycle flows, segmentation, and channel performance.
Executes Marketing’s email and SMS strategy and briefs with commercial rigor.
Owns lifecycle programs including welcome, browse and cart abandon, post-purchase, lapsed, and win-back.
Builds, programs, QA’s, and deploys all email and SMS campaigns.
Owns email and SMS performance reporting and optimization. Segmentation, Performance & Insight
Owns segmentation logic based on ecommerce behavior, purchase history, loyalty status, and engagement.
Monitors conversion, revenue contribution, repeat purchase, and reactivation by segment.
Shares insights and learnings with Marketing to inform messaging, audience strategy, and demand planning. Testing, Optimization & Learning
Owns A/B testing execution across ecommerce and lifecycle channels, including email, onsite content, promotions, and UX/UI.
Translates strategic questions into structured tests with clear hypotheses and success metrics.
Uses testing to improve performance while protecting brand standards.
Synthesizes learnings and shares insights with Marketing, Planning, and leadership. Commercial Plan Execution
Partners with Marketing to determine weekly and seasonal ecommerce priorities.
Executes promotions, markdowns, and seasonal sale events as part of the Commercial Plan.
Partners with Planning and Buying on assortment decisions, inventory levels, and reorders.
Ensures ecommerce execution supports broader business objectives across channels. Technology & Platforms
Owns the ecommerce technology ecosystem, including the commerce platform, email and SMS tools, loyalty platforms, analytics, returns, and related systems.
Owns SEO strategy and execution, including technical SEO, on-site optimization, and coordination with content and merchandising teams.
Leads a partner-driven operating model with third-party vendors supporting ecommerce, analytics, and site development.
Stays current on platform updates and emerging capabilities that improve performance and experience.
Brings experience working within modern ecommerce and omni-channel environments, including platforms such as Shopify Plus, lifecycle email and SMS tools, ERP systems, returns platforms, digital analytics tools, loyalty platforms, and SEO best practices. Cross-Functional Partnership
Partners with Retail leadership to ensure consistency across channels and a connected customer experience.
Partners with Wholesale leadership on marketplace and digital wholesale models where the company owns assortment, inventory, pricing, and presentation.
Works closely with Operations and Customer Service to ensure a seamless post-purchase experience. Qualifications
5+ years of progressive Digital/Ecommerce leadership experience within apparel, fashion, or lifestyle brands.
Demonstrated success scaling a f ashion ecommerce business with seasonal assortments.
Proven experience managing an ecommerce P&L, including revenue, margin, and contribution profit.
Background in omni-channel retail (ecommerce + brick-and-mortar; wholesale exposure a plus).
Bachelor’s degree in Business, Marketing, Merchandising, or a related field, MBA or advanced degree preferred. Required Skills
Deep understanding of ecommerce KPIs for fashion: conversion, AOV, sell-through, return rate, margin, and contribution profit
Strong command of ecommerce platforms (e.g., Shopify Plus) and site optimization best practices
Expertise in mobile-first commerce and apparel UX standards
Strong digital merchandising skills, including assortment curation, size optimization, and category management
Experience forecasting ecommerce demand and managing budgets tied to revenue and margin targets
Working knowledge of inventory flow, allocations, and fulfillment models (including ship-from-store)
Strong executive communication skills with the ability to influence senior leadership Preferred Skills
Experience scaling a $25M–$100M apparel ecommerce business
Experience launching or managing marketplaces (e.g., Amazon, Nordstrom, Bloomingdale's)
Experience with OMS, ERP, and WMS integrations in an apparel environment
Familiarity with personalization, recommendation engines, and AI-driven merchandising tools
Experience with advanced segmentation strategies
Understanding of wholesale channel dynamics and digital impacts on key accounts Pay range and compensation package $180,000-$220,000 annual salary + participation in the annual Bonus Plan About the Company Founded in 1995 by designer Trina Turk and her late husband, photographer Jonathan Skow, the Los Angeles–based brand is known for its vibrant use of color and print, defining a modern California aesthetic inspired by the state's creativity, craftsmanship, and architectural spirit. The brand offers women's apparel, swim, and accessories, as well as home furnishings through the Trina Turk Residential collection. The brand also collaborates with leading residential design partners—including Schumacher, FLOR, Santa Barbara Umbrella, and Tesselle Tile—to extend its distinctive style into textiles, flooring, and outdoor living. Mr Turk, launched in 2010, translates the brand's bold, spirited design perspective into men's tailored sportswear, swim, and resort-inspired ready-to-wear. Supported by a growth investment from KarpReilly in 2008, the company operates boutiques nationwide and e-commerce sites at www.trinaturk.com and www.mrturk.com, with additional wholesale and licensing partnerships. Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices.