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Consultant, Digital Marketing

LinkedIn Innova Solutions Dublin, OH
Mid-Senior level Posted March 20, 2026 Job link
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Requirements
  • Workfront Architecture & System Build
  • Audit the current Workfront system used by eCommerce and Digital Marketing Operations teams
  • Redesign Workfront architecture (portfolios, programs, teams, templates, tasks, routing) tailored to the eCommerce campaign lifecycle
  • Build new templates reflecting real workflow
  • Create a modernized intake form with logic that ensures complete, actionable submissions from internal clients and requestor
  • Configure automated workflows, routing and approvals to reduce manual work and errors
  • Embed SLA-driven timelines, dependencies and cross-team handoff
  • Workflow Design & Process Optimization
  • Partner with Client Services, Production, Design, Analytics, Content, Merchandising and the Segmentation team to document current workflows
  • Create standardized “Ways of Working” for eCommerce projects
  • Define required tasks, checkpoints, QA steps and approvals for accuracy and speed
  • Establish naming conventions and project structures appropriate for campaign volume
  • Remove redundancies and build efficient workflows that reflect real operational need
  • Document all processes in clear SOPs
  • Workfront Enhancements & Feature Adoption
  • Assess unused or underutilized Workfront capabilities (Workfront Fusion, automated proofs, scenario planning, enhanced dashboards, custom statuses, integrations)
  • Reporting, Dashboards & Visibility
  • Build dashboards tailored to eCommerce digital operations (capacity, timelines, project health)
  • Create leadership-level views showing workload, SLAs, late tasks, capacity gaps
  • Training, Documentation & Rollout
  • Develop training materials specific to the eCommerce Workfront instance
Preferred Skills
  • Develop training materials specific to the eCommerce Workfront instance