Digital Marketing Director

Greif is a global leader in performance packaging located in 40 countries. The company delivers trusted, innovative, and tailored solutions that support some of the world's most in demand and fastest-growing industries.
With a commitment to legendary customer service, operational excellence, and global sustainability, Greif packages life's essentials - and creates lasting value for its colleagues, customers, and other stakeholders.
Learn more about the company's Customized Polymer , Sustainable Fiber , Durable Metal , and Integrated Solutions at www.greif.com and follow Greif on Instagram and LinkedIn.
Our Vision
Being the customer service company in the world.
Our Purpose
Creating packaging solutions for life’s essentials.
Job Requisition #:
033548 Digital Marketing Director (Open)
Job Description
The Director, Digital Marketing, leads the enterprise digital marketing ecosystem for Greif and its subsidiaries. This role encompasses digital content, AI-driven search visibility, marketing automation, and global web strategy, aiming to accelerate revenue, strengthen brand authority, and enhance customer acquisition and retention.
This leader sets the vision and execution roadmap for global websites, AI search optimization, marketing automation, email marketing, and sales enablement platforms. The role partners closely with Global Sales, Product Management, and IT to ensure digital channels drive measurable commercial impact.
The Director operates with a performance mindset, using data, analytics, and AI-powered insights to continuously improve engagement, conversion, and pipeline contribution.
Key Responsibilities

Leads the global organization in defining communication & marketing priorities and timing.
Promotes and maintains the brand image across the global organization. Analyzes brand perception and ensures positive impact of the brand in the market.
Define and implement communication strategies to entrench a repeatable model for achieving a strong communication & marketing plan for each market segment that result in enhanced lead generation and sales growth.
Foster collaborative, integrated working relationships across the organization to jointly achieve business strategies and growth objectives.
Define annual communication plans. Lead the creation and implementation of new ideas, tools, and documents.
Execute marketing communications elements of the strategic marketing plans.
Lead cross-functional teams to activate on strategic marketing actions; monitor success and continually refine processes and goals.
Performs other duties assigned.
Digital and AI Strategy Leadership

Define and execute a global digital marketing strategy aligned to business growth objectives
Lead AI-driven search strategy, including SEO, generative engine optimization, structured data, and content architecture to maximize visibility across traditional and AI-powered search platforms
Establish digital KPIs tied directly to revenue, pipeline, and customer acquisition
Build and manage the digital roadmap across web, automation, and analytics
Global Web and Search Excellence

Own global enterprise websites with strong governance, multilingual capabilities, and localized content strategy
Elevate global web presence to best-in-class performance standards focused on user experience, speed, accessibility, and conversion
Lead organic and paid search programs, including technical SEO, content strategy, PPC, and AI search optimization
Ensure product content is optimized across all digital touchpoints in all languages
Marketing Automation and Email Marketing

Own global marketing automation strategy, including segmentation, lead scoring, nurture programs, and lifecycle marketing
Execution of email marketing programs, digital newsletters, and automated campaigns to drive qualified leads and customer engagement
Optimize landing pages and digital journeys to increase conversion rates
Align automation strategy with CRM and sales processes to improve lead quality and velocity
Digital Commerce

Connect with Regional Marketing and Sales to determine geo-located specific campaigns
Partner with Sales and IT to enhance digital buying experiences and customer self-service capabilities
Sales Enablement and Commercial Alignment

Lead digital sales enablement tools and content platforms to support global commercial teams
Ensure seamless integration between marketing automation, CRM, and sales enablement systems
Provide actionable insights to Sales leadership on digital performance and campaign effectiveness
Analytics and Performance Management

Establish enterprise dashboards that track web traffic, engagement, conversion, pipeline contribution, and ROI
Use predictive analytics and AI tools to optimize campaigns and content performance
Translate data into executive-level insights and strategic recommendations
Cross-Functional Leadership

Partner with Product Management and RevOps to align product launches and messaging with digital execution
Collaborate with IT and external vendors to ensure secure, scalable, and modern digital infrastructure
Build and develop a high-performing digital marketing team
Education And Experience

Bachelor’s degree in Marketing, Business, or related field required
Advanced degree preferred
10 plus years of progressive experience in digital marketing within a global B2B environment
Demonstrated leadership experience managing teams and complex global initiatives
Proven track record driving measurable revenue growth through digital channels
Deep expertise in AI search optimization, enterprise SEO, and marketing automation platforms
Experience in industrial, manufacturing, or corporate enterprise environments preferred
Knowledge And Skills

Enterprise level digital marketing strategy and execution
AI search strategy including generative engine optimization and structured content design
Global SEO and paid search expertise
Advanced marketing automation and email marketing experience using platforms such as Marketo, Pardot, or equivalent
CRM integration and lead lifecycle management
Global content governance across multilingual websites
Ecommerce platform leadership
Strong analytical capability with experience using enterprise analytics tools
Executive level communication and presentation skills
Experience managing global stakeholders across regions
Financial acumen and budget management experience
Strong collaboration skills with Sales, IT, and Product teams
At Greif , we believe that our colleagues are the center of our success. Our Total Rewards have a comprehensive focus on well-being and offer a competitive package that enables you to thrive, be engaged, and reach your full potential.
Compensation Range
The pay range for this position is $147,300.00 - $250,900.00. Typically, a competitive wage for new hires will fall between $150,000.00 to $175,000.00. Offers for this position may vary based on market data and other factors such as job-related knowledge, skills, experience, and geographic location. The position may also be eligible for a short-term incentive.
Benefits Statement
Greif offers a comprehensive benefits package, including medical, dental, paid time off, and other competitive benefits which are available for eligible colleagues effective day one.
Protect Yourself From Scams: We value the integrity of our recruitment process and prioritize the well-being of our candidates. While you may find Greif job postings on various platforms, all legitimate opportunities can be verified on our official Careers page at www.greif.com . All communication from Greif regarding job opportunities will also come from an @greif.com email address. If you have concerns about the legitimacy of a job posting, receive an unsolicited job offer or suspect fraudulent activity, please contact us for verification via this link Contact Us - Greif .
EEO Statement
https://www.greif.com/wp-content/uploads/2023/04/HR-101-Equal-Employment-Opportunity-Policy-English.pdf
We offer a competitive salary, excellent benefits and opportunity for growth. Greif is an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of sex, race, religion, age, national origin, color, disability, veteran status or any other any other legally protected characteristic.
For more information read Greif’s Equal Opportunity Policy.