Marketing Specialist, Social Media

Job Description
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
This role is not remote/hybrid and will report to our Cleveland, OH Headquarters location.
Responsibilities
CORE RESPONSIBILITIES AND TASKS

Assist with the planning, creative concepting, development/shooting/creating, and scheduling/publishing of branded social media content to support Sherwin-Williams’ professional and homeowner audience segments for the Paint Stores Group (PSG) and Consumer Brands Group (CBG). This includes, but is not limited to, social media channels for the Sherwin-Williams brand, HGTV Home by Sherwin-Williams, Valspar, Purdy, Krylon, Minwax, Cabot and Thompson’s Water Seal.
Participate in content calendars planning and partner closely with social and creative team members to ensure content is engaging, informative and on-brand. Identify the role of social media in the context of integrated communications strategies and provide subject-matter expertise across various functions.
Facilitate social media marketing initiatives that build Sherwin-Williams’ and Consumer Brand brand awareness, customer loyalty and increase sales opportunities by generating compelling, informative, and entertaining content to be shared across GAM social media channels. Work with cross functional teams (marketing, marketing communications, legal, creative services, agencies) to bring ideas to life to enhance the customer experience on Sherwin-Williams social channels.
Work within provided tools and native channels to pull and analyze social media data and provide insights that will aid goal completion and ultimately inform social media strategy.
Additional responsibilities may include reputation management, influencer/creator content reviews, collaboration with marketing communications strategy team to ensure content meets marketing objectives, maintaining relationships with key national accounts, partnering with media team to optimize integrations and provide social subject matter expertise, and assisting with employee content programs. Filling in for other social media roles and content/editorial support as needed
Qualifications
POSITION REQUIREMENTS :
FORMAL EDUCATION:
Required:

High School Diploma
Preferred:

Bachelor’s degree in Business, Communications, Marketing, New Media, Public Relations, English, Journalism, or related fields.
KNOWLEDGE & EXPERIENCE:
Required:

Minimum 1 year of experience in a social media marketing role
Excellent knowledge of all social media channels and takes proactive effort to stay on top of trending topics, functions, algorithms, new channels and content forms.
Outstanding organizational, communication (verbal / presentation / written), and interpersonal skills with track record of partnering with and presenting to management.
Ability to partner with internal teams and external agencies on content concepting, creation and execution of social media initiatives.
Knowledge of social media tools (such as Sprout Social, BazaarVoice Social Commerce (previously Curalate), Airtable) for scheduling/posting content, organizing data and managing user generated content.
Understanding of KPIs across all social channels and experience pulling reports and organizing data and insights to drive decision making.
Ability to adhere to strict deadlines and prioritize multiple duties that are assigned simultaneously and to work autonomously and proactively problem solve with sound business judgement, while maintaining strong attention to detail.
Strong project management and organizational skills with hands-on experience coordinating across multiple projects to meet timelines and manage a high volume of work in a fast-paced environment.
Highly collaborative, knowing how to generate breakthrough social work while partnering with various teams along the way.
Preferred:

2+ years of experience in a social media marketing role.
Social media specific copy writing and copy-editing experience
Experience working with paid social media campaigns and/or advertising teams or agencies.
Cross functional understanding of digital media, ecommerce and website strategy, PR and influencers/creators.
TECHNICAL/SKILL REQUIREMENTS:
Required:

Microsoft Office Suite
Familiarity with social media management channels and tools
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and Pinterest
Experience with Sprout Social and BazaarVoice, or similar tools
Preferred:

Familiarity with Google Analytics and setting up UTM links
Familiarity with Photoshop or other creative tools
About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.