Digital Marketing Manager
Mirakl
•
Boston, MA
0
0
0
0
Not Applicable
Posted April 2, 2026
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Responsibilities
Commitments
Responsibilities
- Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
- Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
- Build, launch, and manage multi-channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
- Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
- Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
- Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
- Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
- Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep-dive performance analysis and data-driven recommendations to optimize ad spend
- Partner cross-functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
- Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
- Campaign setup and operations including: Hubspot, Salesforce, & 6Sense
Commitments
👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo
This role reports to the Senior Manager of Growth Marketing and is hybrid at our Boston, MA, office.
Ability to travel when necessary; Periodic international travel required (Paris)
Not Met Priorities
What still needs stronger evidence
Requirements
- The ideal candidate has experience with B2B SaaS marketing across channels and exposure to account-based marketing strategies.
- 5+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
- Proven success in marketing programs and project management
- Ability to work in a fast-paced environment with multiple stakeholders
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Detail oriented individual that takes initiative to define and improve processes
- Working knowledge of marketing automation, CRM, and advertising platforms
- Experience with marketing reporting
- Proven history of using AI to optimize and launch campaigns
- Ability to travel when necessary; Periodic international travel required (Paris)
Preferred Skills
- The ideal candidate has experience with B2B SaaS marketing across channels and exposure to account-based marketing strategies.
- Hubspot, Salesforce, & 6Sense experience a plus
- Canva, video editing tool, or other creative experience a plus
- Experience with marketing reporting
- Proven history of using AI to optimize and launch campaigns
Education
- (Not required) – Bachelor's Degree in marketing, communications, or related field
About Mirakl:
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mirakl's operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
For more information, visit www.mirakl.com.
Mirakl in Numbers:
🗓️ Founded in 2012 | Member of French Tech Next40
👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo
🌍 450+ B2C and B2B clients across 40+ countries (Airbus, Toyota Material Handling, Galeries Lafayette, Carrefour, Decathlon, Maisons du Monde, Leroy Merlin, H&M, Sonepar)
💰 Series E funding: $555M | Valuation: $3.5B+
🏆 Over 2025, Mirakl was recognized: Great Place to Work US & Built In Best Places to Work – See what life at Mirakl looks like: LinkedIn
Our Values:
Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.
Our 5 values guide how we collaborate:
💡 Work Hard Together: Teamwork and collaboration are the foundation of our success
🏆 Get Things Done: We prioritize action and efficiency for impactful results
🚀 Go Above & Beyond: We tackle challenges proactively and always aim for excellence
🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
🤝 Satisfy & Empower Clients: We're committed to our clients' success
Your Impact:
We are seeking a proactive and energetic digital marketing expert to drive the development of multi-channel digital campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B SaaS marketing across channels and exposure to account-based marketing strategies. This role reports to the Senior Manager of Growth Marketing and is hybrid at our Boston, MA, office.
What you will do at Mirakl:
Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
Build, launch, and manage multi-channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep-dive performance analysis and data-driven recommendations to optimize ad spend
Partner cross-functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
Campaign setup and operations including: Hubspot, Salesforce, & 6Sense
What Mirakl is looking for in a candidate:
Bachelor's Degree in marketing, communications, or related field
5+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
Proven success in marketing programs and project management
Ability to work in a fast-paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of marketing automation, CRM, and advertising platforms
Hubspot, Salesforce, & 6Sense experience a plus
Canva, video editing tool, or other creative experience a plus
Experience with marketing reporting
Proven history of using AI to optimize and launch campaigns
Ability to travel when necessary; Periodic international travel required (Paris)
Below you will find the reasonably estimated annual compensation range for this role. This range includes a base salary and, where applicable, a variable incentive (e.g., bonus or commission) tied to the role. Your starting compensation within this range will be based on your relevant skills, and experience and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.
Pay Range
$105,000—$123,000 USD
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a global leader powering digital transformation for 450+ of the world's most innovative retailers and B2B organizations.
We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews .
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mirakl's operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
For more information, visit www.mirakl.com.
Mirakl in Numbers:
🗓️ Founded in 2012 | Member of French Tech Next40
👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo
🌍 450+ B2C and B2B clients across 40+ countries (Airbus, Toyota Material Handling, Galeries Lafayette, Carrefour, Decathlon, Maisons du Monde, Leroy Merlin, H&M, Sonepar)
💰 Series E funding: $555M | Valuation: $3.5B+
🏆 Over 2025, Mirakl was recognized: Great Place to Work US & Built In Best Places to Work – See what life at Mirakl looks like: LinkedIn
Our Values:
Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.
Our 5 values guide how we collaborate:
💡 Work Hard Together: Teamwork and collaboration are the foundation of our success
🏆 Get Things Done: We prioritize action and efficiency for impactful results
🚀 Go Above & Beyond: We tackle challenges proactively and always aim for excellence
🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
🤝 Satisfy & Empower Clients: We're committed to our clients' success
Your Impact:
We are seeking a proactive and energetic digital marketing expert to drive the development of multi-channel digital campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B SaaS marketing across channels and exposure to account-based marketing strategies. This role reports to the Senior Manager of Growth Marketing and is hybrid at our Boston, MA, office.
What you will do at Mirakl:
Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
Build, launch, and manage multi-channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep-dive performance analysis and data-driven recommendations to optimize ad spend
Partner cross-functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
Campaign setup and operations including: Hubspot, Salesforce, & 6Sense
What Mirakl is looking for in a candidate:
Bachelor's Degree in marketing, communications, or related field
5+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
Proven success in marketing programs and project management
Ability to work in a fast-paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of marketing automation, CRM, and advertising platforms
Hubspot, Salesforce, & 6Sense experience a plus
Canva, video editing tool, or other creative experience a plus
Experience with marketing reporting
Proven history of using AI to optimize and launch campaigns
Ability to travel when necessary; Periodic international travel required (Paris)
Below you will find the reasonably estimated annual compensation range for this role. This range includes a base salary and, where applicable, a variable incentive (e.g., bonus or commission) tied to the role. Your starting compensation within this range will be based on your relevant skills, and experience and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.
Pay Range
$105,000—$123,000 USD
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a global leader powering digital transformation for 450+ of the world's most innovative retailers and B2B organizations.
We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews .