Marketing Director

Classification: Salaried-Exempt Reports to: CFO (Interim) Position Summary The Marketing Director is responsible for providing strategic leadership and oversight of all marketing functions to advance the organization’s brand, market presence, and business growth objectives. This role leads the development of comprehensive marketing strategies, guides cross functional collaboration, and ensures alignment between marketing initiatives and organizational goals. The Marketing Director will oversee brand management, digital engagement, public relations, and market research efforts. This senior level position plays a key role in shaping the organization’s reputation. Essential Functions
Manage and evaluate marketing campaigns to ensure they meet objectives and deliver results, while developing and implementing strategies to enhance brand awareness, brand development, brand management, and overall brand reputation
Identifying opportunities for creating awareness, building credibility, and supporting digital marketing initiatives including SEO, online advertising, performance analytics, and management of multiple online review channels
Coordinating with marketing and advertising agencies to ensure successful campaign launches, and identifying and cultivating strategic marketing and communication partnerships
Leading market research efforts focused on the US market to provide essential data, analytics, and insights needed for strategic decision making
Overseeing social media content, social media presence, communication plans, and public relations initiatives to foster community engagement and strengthen organizational visibility
Collaborating with the Help Desk to improve communication alignment, address customer concerns, and monitor and respond to BBB reviews to ensure an A rating Qualifications
Strong background in data analysis
Account Management
Brand and Reputation Management
Demonstrated ability to communicate and present marketing analytics
Exceptional communication skills Required Competencies
Experience working with global teams and departments
Ability to develop and implement marketing strategies aligned with business goals
Proficiency in data analysis to evaluate market trends, customer insights, and campaign performance
Proven knowledge of online marketing tools, social media. SEO, and content marketing
Understanding customer needs and behaviors to tailor marketing efforts effectively
Familiarity with the basics of consumer borrowing, credit, and collections
Strategic thinking, problem solving and decision-making skills
Proficiency in MS Office Suite
Ability to multi-task, prioritize, and manage time effectively
Excellent attention to detail and follow-up Preferred Competencies
Enthusiastic and dynamic personality
Highly motivated
Ability to work methodically in a fast-paced, high-energy environment Work Environment The Marketing Director works in an office environment and uses computers and telephones . Physical Demands The position requires sitting for extended periods of time, using a computer, monitor, keyboard, mouse, camera, and headset. The position may also require walking, climbing stairs, reaching, pushing, pulling, bending, squatting, and lifting (no more than 25lbs). Position Type The position is full-time. Office hours are generally Monday through Friday, with varying shifts beginning as early as 7 am and concluding as late as 6 pm CST. Though not routine, weekend or overtime hours may be required as needed. Travel This position does not require travel at this time. Preferred Education and Experience
Experience working in or supporting large, complex organizations, including Fortune 100 or Fortune 500 companies
Bachelor’s degree in marketing or related field
7 - 10 years’ experience in a marketing role
2+ years in the Debt Settlement Industry
Demonstrated ability to communicate and present marketing analytics and report to upper management and stakeholders Other Duties The Marketing Director may be asked to assume other duties not listed in this job description as business needs demand.