Financial Controller - WFH

REMOTE - Reports to CEO - Manages 4 Direct Reports - Full-Time ABOUT iPromo iPromo is a fast-growing promotional products and branded merchandise distributor. We serve enterprise clients, government agencies, and mid-market companies across the U.S., providing everything from branded apparel and hard goods to full-service company stores and kitting/fulfillment solutions. We are in an aggressive growth phase, expanding our apparel and hard goods business lines. We need a Controller who thrives in a high-growth B2B distribution environment and can build the financial infrastructure to support our next chapter. ROLE SUMMARY The Controller will own all day-to-day accounting operations and serve as the senior financial leader at iPromo. This is an execution-heavy leadership role focused on cleaning up the books, tightening controls, delivering a reliable close, and improving trust in the numbers. You will step into a fast-moving entrepreneurial environment, create order out of complexity, and build scalable processes. The ideal candidate has deep experience in a hard goods or physical products B2B distribution business and understands the financial nuances of inventory management, COGS tracking, vendor payables, sales commissions, and margin analysis in a product-based company. KEY RESPONSIBILITIES
Financial Reporting & Close: Own the monthly, quarterly, and annual close process. Prepare accurate financial statements (P&L, balance sheet, cash flow) with variance analysis and KPI commentary for the CEO.
General Ledger & Accounting Operations: Manage all GL activity, journal entries, reconciliations, and chart of accounts. Ensure GAAP compliance across all transactions.
Accounts Payable & Vendor Management: Oversee AP to ensure timely and accurate payment of supplier invoices, manage vendor terms and credit, and reconcile vendor statements. Experience managing a large, diverse supplier base (hard goods, apparel, print) is essential.
Accounts Receivable & Collections: Supervise AR, monitor aging, and drive collections strategy. Manage customer credit policies and work cross-functionally with sales leadership to resolve disputed invoices and chargebacks.
Inventory & COGS Accounting: Maintain accurate inventory valuation, track landed costs, manage write-downs, and ensure COGS is properly allocated across product categories. Partner with operations (VP of Operations) on inventory reconciliation and warehouse accounting.
Sales Commission Accounting: Calculate, verify, and process monthly sales commissions for a growing sales team. Audit commission reports for accuracy against quota plans and comp structures.
Cash Flow & Treasury: Manage daily cash position, forecast cash flow, and optimize working capital. Monitor banking relationships, credit facilities, and payment processing (Stripe, wire transfers, ACH).
Tax & Compliance: Coordinate with external CPA firm on federal and state income tax filings, sales tax compliance across multiple jurisdictions, and annual audit/review. Manage any IRS correspondence or audits.
Budgeting & Forecasting: Partner with the CEO to build and maintain the annual operating budget. Provide rolling forecasts and scenario modeling to support hiring, revenue, and margin targets.
Systems & Process Improvement: Evaluate and improve financial systems and workflows. Experience with or willingness to implement ERP, accounting software (QuickBooks, NetSuite, or similar), and integration with CRM (HubSpot) and eCommerce platforms.
Internal Controls: Establish and enforce internal controls, approval workflows, and segregation of duties appropriate for a scaling business.
Cleanup & Process Gaps: Identify weak controls, broken processes, and operational risk across the accounting function and fix them. Bring structure, visibility, and accountability to areas that need it. REQUIRED QUALIFICATIONS
Bachelor's degree in Accounting, Finance, or related field. CPA strongly preferred.
7+ years of progressive accounting experience, with at least 3 years in a Controller or Assistant Controller role.
Mandatory: Experience in a hard goods, physical products, or B2B distribution business. You must understand inventory accounting, landed cost calculations, vendor/supplier payment cycles, and product-based margin analysis. Promotional products, packaging, consumer goods, or industrial distribution experience is ideal.
Expert-level knowledge of GAAP, financial reporting, and multi-entity or multi-state tax compliance.
Strong command of Excel/Google Sheets for financial modeling, commission calculations, and data analysis.
Experience managing AP/AR functions and a large vendor ecosystem (100+ suppliers).
Proven ability to build or improve financial processes in a fast-growing, entrepreneurial environment.
Track record of cleaning up messy or broken accounting processes and turning them into repeatable, reliable operating rhythms.
Excellent communication skills with the ability to translate financial data into business insights for a non-finance CEO. PREFERRED QUALIFICATIONS
CPA designation (active or inactive).
Experience in the promotional products industry or adjacent sectors (branded merchandise, print, packaging, corporate gifting).
Familiarity with HubSpot, Stripe, and eCommerce platform financials.
Experience supporting a rapidly scaling sales organization (commission structures, quota modeling, headcount planning).
Background in government contract accounting or RFP-based business is a plus.
Experience with ERP implementation or migration (QuickBooks to NetSuite or similar).
Hands-on comfort with AI tools and automation for finance workflows. WHAT WE OFFER
Competitive base salary [100,000$-135,000$] plus annual bonus opportunity.
100% remote work environment (permanent).
Direct partnership with the CEO in a high-impact, high-visibility role.
Opportunity to build the finance function from the ground up at a company in aggressive growth mode.
Health, dental, and vision benefits.
PTO and paid holidays.