Digital Content Strategist

Overview
JOB DESCRIPTION
The Digital Content Strategist leads the planning, creation, and optimization of content for the college's website and digital channels, ensuring that every page and post supports key priorities such as recruitment, reputation, research visibility, and student success. This role translates complex information into clear, engaging, and accessible content that is tailored to specific audiences, including prospective and current students, faculty, staff, alumni, and community partners. The strategist works closely with subject matter experts and partners across the college to develop content plans, refine messages, and maintain a consistent voice and brand. Using analytics user feedback, search engine optimization, and best practices in user experience and accessibility, the Digital Content Strategist continuously evaluates and improves content so that users can easily find what they need and understand what makes the college distinctive.
Our college's websites are the front door for prospective students, current students, faculty, staff, alumni, and partners. The Web Content Administrator ensures these sites are accurate, accessible, and fast, and easy to navigate. You'll own day-to-day content operations, steward our CMS, and partner across departments to continuously improve the digital experience.
Who We Are
The College of Arts and Sciences at the University of South Florida is a diverse, research active community of scholars, teachers, creators, and learners who believe that ideas should live both in the classroom and in the world. We bring together the sciences, social sciences, and humanities to tackle real problems through learning that involves doing, including fieldwork on Florida’s coast, work in laboratories, data focused projects, and storytelling across digital and traditional media. Our faculty are nationally recognized researchers and dedicated mentors who open doors to significant opportunities such as undergraduate research, internships, fellowships, and global experiences. We are especially proud of our vibrant humanities and social sciences, where students connect big questions to real careers through funded experiential learning and projects that engage the community. Rooted in Tampa Bay and connected to global conversations, we see our campus as a living laboratory for studying the environment, society, culture, and technology, and we invite colleagues who share this spirit of curiosity, collaboration, and innovation focused on students to join us.
Responsibilities
35% – Site Operations & Content Management

Own the publishing workflow across colege and department sites: draft, edit approve, and publish content using the CMS and our component library. Maintain site information architecture, navigation, and internal linking for clarity and findability. Keep content current by partnering with content owners; establish review cadences and govenance.

25% – Analytics, SEO & Optimization

Use GA4 and other tools to monitor traffic, search behavior, and conversion paths; build simple dashboards for stakeholders. Implement on-page SEO (metadata, headings, schema.org where appropiate) and measure impact. Run lightweight experiments (e.g., A/B tests on headlines or calls-to-action) to improve user outcomes.

20% – Channel Adaptation, Distribution Support & Asset Management

Create platform-specific versions of content (aspect ratios, lenghts, formats, thumbnails) for web, email, and social media. Collaborates with communications and marketing staff on content calendars, campaigns, and distribution strategies. Organizes and maintains a well-structured digital asset library (video, photo, and project files) so content is easy to locate, reuse, and repurpose.

10% – Accessibility & Compliance

Ensure all web content meets WCAG 2.2 AA accesibility standards and university policies (e.g., captioning, alt text, color contrast, keyboard navigation). Champion inclusive, plainlanguage writing and content design best practices.

10% – CMS Stewardship, Training & Support

Manage CMS user access and roles (including SSO/CAS provisioning) and maintain site permissions. Develop quick-start guides and deliver training to departmental editors; provide tier-1 support via the intake queue. Coordinate site migrations and new site setups within the CMS; maintain templates and content types.

Performs other duties as assigned.
Qualifications
Minimum Education & Experience

Bachelor’s degree in marketing, communications, journalism, digital media, information technology, or related field; OR equivalent combination of education and experience.
3–5 years of experience creating, managing, and optimizing digital content.
Experience managing content strategy for large or multi-departmental websites.
Experience working in complex organizations such as higher education, healthcare, government, or large enterprises.
Knowledge of basic HTML/CSS sufficient to format and troubleshoot web content
Experience with marketing automation, email platforms, or social media management tools and how they integrate with web content.
Experience developing or maintaining a content strategy for a large, multi-department website or digital ecosystem.
Experience working in a complex organization (e.g., higher education, healthcare, government, or large enterprise) with many stakeholders.
Experience creating, managing, and optimizing digital content for websites and/or digital platforms.
Experience conducting content audits, usability testing, or user research to inform content decisions.
Familiarity with governance frameworks for web content (roles, workflows, approvals, and standards).

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.

Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelor’s degree;
(c) Six years of direct experience for a master’s degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.

About Us
Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws:
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Family and Medical Leave Act (FMLA)
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
Equal Employment Opportunity
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.