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Social Media Specialist

LinkedIn Gifthealth Columbus, OH
Not Applicable Posted March 27, 2026 Job link
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Requirements
  • Licensure/Certification: None
  • 5+ Years in social media engagement or community management (Required)
  • Knowledge of social media best practices, trends, audience behavior, and engagement strategies; digital marketing concepts (paid social, SEO, content marketing); and brand voice, messaging, and content guidelines (Required)
  • Knowledge of influencer marketing, UGC strategies, or ambassador programs; social listening tools and brand monitoring platforms (Preferred)
  • Strong writing and editing skills for social media posts, captions, and short form content (Required)
  • Strong organizational skills and attention to detail (Required)
  • Ability to interpret social performance metrics (reach, impressions, engagement, CTR, conversions (Required)
  • Ability to produce insight-driven reports that explain performance and recommend improvements (Required)
  • Ability to monitor audience comments, respond in brand voice, and escalate issues when needed (Required)
  • Ability to manage online reputation and foster positive interactions with followers (Required)
  • Must be able to remain in a stationary position for extended periods while writing or reviewing documentation
  • Must be able to work on a computer for the entire shift
  • Must be able to attend virtual meetings with cross-functional teams.
Preferred Skills
  • Reddit community management experience (Preferred)
  • Knowledge of influencer marketing, UGC strategies, or ambassador programs; social listening tools and brand monitoring platforms (Preferred)
  • Ability to measure and improve social ROI, engagement quality, and audience growth (Preferred)
Education
  • (Not required) – Education:
  • (Required) – Bachelor’s degree in marketing, communications, public relations, or related field (Required)
  • (Not required) – Licensure/Certification: None