Digital and Demand Generation Manager - B2B
The Onset
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San Francisco, CA
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Mid-Senior level
Posted March 16, 2026
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Responsibilities
Commitments
Responsibilities
- The Opportunity You’ll own end-to-end digital strategy and demand generation across global markets, driving brand visibility, qualified pipeline and revenue impact across enterprise and strategic accounts.
- You’ll operate at the intersection of infrastructure, AI and sustainability, with direct exposure to senior commercial stakeholders.
- Digital Campaign Strategy and Execution
- Lead integrated campaigns across paid search, display, social, email, webinars and remarketing
- Drive demand generation aligned to product launches, brand growth and lifecycle objectives
- Optimise performance across Google Ads, LinkedIn, Meta and X
- Execute structured A/B and multivariate testing to refine targeting and creative Account-Based and Lifecycle Marketing
- Design and scale ABM strategies targeting enterprise and priority verticals
- Build persona-based nurture programs across buying stages
- Align with Commercial and Product teams to drive sales enablement outcomes Performance and Analytics
- Own campaign reporting dashboards and channel ROI metrics
- Forecast performance and optimise spend allocation
- Identify market benchmarks, competitor movements and optimisation opportunities Cross-Functional Collaboration
- Partner with Product, Sales, Content and Design to ensure campaigns land commercially
- Lead creative briefs, landing page strategy and campaign messaging
- Support executive communications and event amplification initiatives
Commitments
Confident stakeholder engagement across senior commercial teams You’ll thrive here if you’re commercially sharp, data-driven and comfortable operating across time zones in a fast-moving global environment.
This is an opportunity to shape global demand generation strategy inside a company that is scaling fast and thinking long-term.
Not Met Priorities
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Requirements
- Deep experience in digital, growth or demand generation marketing
- Background in B2B cloud, AI, infrastructure or high-growth tech environments
- Strong paid media execution across Google, LinkedIn, Meta and X
- Hands-on experience with HubSpot, Salesforce and GA
- Demonstrated ownership of pipeline targets and revenue contribution
- Advanced analytical capability and performance optimisation mindset
- Confident stakeholder engagement across senior commercial teams You’ll thrive here if you’re commercially sharp, data-driven and comfortable operating across time zones in a fast-moving global environment.
- This is an opportunity to shape global demand generation strategy inside a company that is scaling fast and thinking long-term.
Preferred Skills
- Background in B2B cloud, AI, infrastructure or high-growth tech environments
- Hands-on experience with HubSpot, Salesforce and GA
Digital & Demand Generation Manager - B2B
We’re partnering with a rapidly scaling data centre platform powering next-generation high performance compute with 100% renewable energy. Since launching almost a decade ago, the business has expanded significantly and is now at the forefront of sustainable infrastructure supporting AI, cloud and advanced compute workloads.
This is not a maintenance marketing role.
This is a build, scale and optimise mandate within a category-defining business.
The Opportunity You’ll own end-to-end digital strategy and demand generation across global markets, driving brand visibility, qualified pipeline and revenue impact across enterprise and strategic accounts. You’ll operate at the intersection of infrastructure, AI and sustainability, with direct exposure to senior commercial stakeholders.
Digital Campaign Strategy and Execution
Lead integrated campaigns across paid search, display, social, email, webinars and remarketing
Drive demand generation aligned to product launches, brand growth and lifecycle objectives
Optimise performance across Google Ads, LinkedIn, Meta and X
Execute structured A/B and multivariate testing to refine targeting and creative Account-Based and Lifecycle Marketing
Design and scale ABM strategies targeting enterprise and priority verticals
Build persona-based nurture programs across buying stages
Align with Commercial and Product teams to drive sales enablement outcomes Performance and Analytics
Own campaign reporting dashboards and channel ROI metrics
Forecast performance and optimise spend allocation
Identify market benchmarks, competitor movements and optimisation opportunities Cross-Functional Collaboration
Partner with Product, Sales, Content and Design to ensure campaigns land commercially
Lead creative briefs, landing page strategy and campaign messaging
Support executive communications and event amplification initiatives
What We’re Looking For
Deep experience in digital, growth or demand generation marketing
Background in B2B cloud, AI, infrastructure or high-growth tech environments
Strong paid media execution across Google, LinkedIn, Meta and X
Hands-on experience with HubSpot, Salesforce and GA
Demonstrated ownership of pipeline targets and revenue contribution
Advanced analytical capability and performance optimisation mindset
Confident stakeholder engagement across senior commercial teams You’ll thrive here if you’re commercially sharp, data-driven and comfortable operating across time zones in a fast-moving global environment.
This is an opportunity to shape global demand generation strategy inside a company that is scaling fast and thinking long-term.
Keen to learn more? Apply online or email Michelle Rubinstein at The Onset at michelle@theonset.com.au
We’re partnering with a rapidly scaling data centre platform powering next-generation high performance compute with 100% renewable energy. Since launching almost a decade ago, the business has expanded significantly and is now at the forefront of sustainable infrastructure supporting AI, cloud and advanced compute workloads.
This is not a maintenance marketing role.
This is a build, scale and optimise mandate within a category-defining business.
The Opportunity You’ll own end-to-end digital strategy and demand generation across global markets, driving brand visibility, qualified pipeline and revenue impact across enterprise and strategic accounts. You’ll operate at the intersection of infrastructure, AI and sustainability, with direct exposure to senior commercial stakeholders.
Digital Campaign Strategy and Execution
Lead integrated campaigns across paid search, display, social, email, webinars and remarketing
Drive demand generation aligned to product launches, brand growth and lifecycle objectives
Optimise performance across Google Ads, LinkedIn, Meta and X
Execute structured A/B and multivariate testing to refine targeting and creative Account-Based and Lifecycle Marketing
Design and scale ABM strategies targeting enterprise and priority verticals
Build persona-based nurture programs across buying stages
Align with Commercial and Product teams to drive sales enablement outcomes Performance and Analytics
Own campaign reporting dashboards and channel ROI metrics
Forecast performance and optimise spend allocation
Identify market benchmarks, competitor movements and optimisation opportunities Cross-Functional Collaboration
Partner with Product, Sales, Content and Design to ensure campaigns land commercially
Lead creative briefs, landing page strategy and campaign messaging
Support executive communications and event amplification initiatives
What We’re Looking For
Deep experience in digital, growth or demand generation marketing
Background in B2B cloud, AI, infrastructure or high-growth tech environments
Strong paid media execution across Google, LinkedIn, Meta and X
Hands-on experience with HubSpot, Salesforce and GA
Demonstrated ownership of pipeline targets and revenue contribution
Advanced analytical capability and performance optimisation mindset
Confident stakeholder engagement across senior commercial teams You’ll thrive here if you’re commercially sharp, data-driven and comfortable operating across time zones in a fast-moving global environment.
This is an opportunity to shape global demand generation strategy inside a company that is scaling fast and thinking long-term.
Keen to learn more? Apply online or email Michelle Rubinstein at The Onset at michelle@theonset.com.au