Marketing Group Sales Strategist

Job Details
Description
OVERVIEW :
The Marketing Group Sales Strategist for The Children’s Museum of Indianapolis plays a key role in increasing group visitation and bulk admission sales through targeted, data informed marketing strategies. Working collaboratively with colleagues in Marketing, Sales, Group Rentals, and Corporate Development the strategist leverages research, CRM insights, and market analysis to identify, qualify, and prioritize high-potential group prospects. They develop group-focused marketing plans, create effective outreach campaigns, and equip partner teams with the tools and information they need to convert leads. Through strong collaboration, clear communication, and audience-focused strategy, the incumbent helps achieve the museum’s group sales and revenue goals.
The Children’s Museum is building and sustaining an inclusive culture that encourages, supports, and celebrates differences. We believe that collaboration and open dialogue among people with diverse backgrounds, experiences, and perspectives best support our vision and mission.
Essential Responsibilities

Develops and executes annual and ongoing group sales marketing strategies to increase non-school group visitation and bulk general admission ticket purchases.
Creates proactive group sales campaigns in partnership with the Call Center Group Sales Logistics Coordinator.
Uses CRM data, research, and visitation trends to identify, qualify, and prioritize high-value group leads, preparing actionable lead lists for Sales and Rentals teams to convert. Establishes clear processes for tracking and sharing leads, ensuring accuracy, accountability, and consistent follow-up.
Acts as the bridge between Marketing, Sales, Group Rentals, and Corporate Development to help establish and document cohesive sales strategies and collaborative processes across divisions. Work with teams to understand existing processes, strategies, and marketing needs.
Optimizes the online group registration experience by improving website content, navigation, and calls-to-action in collaboration with Brand Strategy and Sales web and content teams.
Plans and manages segmented email campaigns and automated journeys, maintaining a group-focused email calendar that aligns with museum programming, seasonality, and visitation patterns.
Analyzes campaign performance, web metrics, CRM data, and group visitation trends to inform strategies and improve results.
Coordinates development of group-focused marketing materials and sales toolkits, ensuring frontline and group sales teams have clear, compelling resources to support outreach.
Collaborates with tourism partners to promote group experiences and support convention-related visitation.
Supports hotel and corporate ticketing programs by updating guidelines, enhancing promotional placement, and maintaining accurate web recognition for partners.
Collects group feedback, testimonials, and stories, using insights to refine future marketing tactics and improve group engagement.
Requirements

Bachelor’s degree in Marketing, Communications, Business, Hospitality, or related field preferred.
Three (3) years of experience in marketing, sales support, or group sales, preferably in a museum, attraction, hospitality, or event-driven environment.
Demonstrated experience developing and executing targeted marketing campaigns and programs. Proficiency in digital marketing tools and platforms, including email marketing, website content management, and reporting tools.
Experience using CRM software to manage leads, track performance, and generate actionable insights.
Strong analytical skills with the ability to interpret data, identify trends, and make informed recommendations.
Strong written and verbal communication skills, including the ability to create compelling content for a variety of audiences.
Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
Strong appreciation for diversity and inclusion. Collaborative and team-oriented, with the ability to build strong relationships across departments and with external partners.
Detail-oriented and proactive, with the capability to anticipate needs, solve problems, and implement process improvements.
Ada Requirements

Must be able to view, read and edit marketing copy, and other related documents.
Must be able to communicate extensively and effectively with vendors, staff, and visitors, via, telephone/TDD, one-on-one conversations, public presentations, electronic communication, virtual and in-person, and written correspondence.
Requires extensive use of keyboards, calculators, and other administrative equipment. Must be able to process and maintain large volumes of paperwork.
Must be able to sit or stand for extensive periods of time, negotiate & traverse the museum campus and grounds as well as local travel and lift 25 lbs. Must tolerate dust in the indoor environment.