Marketing Manager, Event Housing

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. Job Description This role is based in our Dallas, Chicago, or NY office. As the Marketing Manager, Event Housing, you will be responsible for implementing innovative marketing strategies and tactics, generating awareness, and increasing hotel bookings across the North American portfolio. You will have a solid understanding of the marketing mix, strong collaboration skills, and the ability to influence effectively. You are curious and data-driven, always seeking to learn more about our customers and campaign performance. This role offers a dynamic day-to-day experience, ranging from hands-on campaign delivery and performance reporting to cross-functional collaboration with teams across the business. This role is an exciting opportunity for someone looking to create processes and procedures, and it is a critical part of the Housing team.Success in this role will also require exceptional interpersonal and communication skills to foster and maintain strong relationships with Hotels, CVBs, Convention Centers, and other venues. Building and managing these partnerships will be critical to achieving the goals of the Housing team. Key Responsibilities Strategic Marketing Implementation
Implement comprehensive marketing strategies and campaign plans in alignment with business goals and objectives.
Develop and execute multi-channel demand generation and revenue generation strategies.
Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies.
Develop and maintain a marketing calendar to ensure alignment with business objectives and event timelines.
Identify opportunities for innovation in housing marketing strategies to enhance customer engagement and satisfaction. Campaign Management & Execution
Manage timelines across events to ensure proper planning, pacing, executiion, and reporting of all marketing campaigns (online and offline)
Create impactful, conversion-optimized marketing copy and graphics for various platforms and customer groups (social media, email, website, call campaigns)
Ensure brand consistency across all marketing materials and platforms. Partnership & Relationship Management
Foster and maintain relationships with Hotels, CVBs, Convention Centers, and other venues using strong interpersonal and communication skills, ensuring successful participation and activations.
Develop preferred partner programs and exclusive accommodation packages.
Serve as the primary point of contact for housing-related marketing inquiries from partners and internal stakeholders. Cross-Functional Collaboration
Partner with key stakeholders across Marketing, Sales, Housing and Event Teams to coordinate integrated campaigns and ensure successful event delivery
Collaborate with event marketing teams to integrate housing promotion into overall event marketing strategies
Provide training and resources to internal stakeholders to effectively promote housing options.
Support exhibitor/attendee housing needs and VIP accommodation requirements Data Analytics & Performance Management
Monitor housing booking patterns, conversion rates, and revenue performance
Analyze attendee/exhibitor accommodation preferences and booking behaviors
Generate detailed reports on housing program effectiveness and ROI
Implement data-driven improvements to housing marketing strategies Operational Support
Provide onsite support during shows and events
Manage housing-specific websites to ensure they are user-friendly and optimized for conversion.
Support the wider Housing team with other initiatives and projects as needed Qualifications
3+ years of marketing experience with event marketing strategy execution
Degree in Hospitality Management, Business Administration, Marketing, or related field
Digital marketing expertise across web, PPC, social media, SEO, and email channels
Strong analytical skills with experience in data analysis tools and reporting platforms
Knowledge of marketing automation tools and technology platforms
Excellent project management skills and self-motivated work style
High attention to detail with ability to manage multiple projects simultaneously
Experience developing email templates, deploying campaigns, and optimizing landing pages (Eloqua and AEM preferred)
Creative problem-solving skills and adaptability in fast-paced environments
Ability to work under pressure and manage multiple events effectively
B2B marketing experience with events industry background preferred
Willingness to travel approximately 10% for events and client engagement Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include:
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world The salary range for this role is $70,000-$80,000 based on experience. This posting will automatically expire on 3/15/2026 We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.