VP, Marketing

Wedgewood Pharmacy is seeking a strategic, results-oriented Vice President of Marketing to build and lead a high-impact marketing organization that accelerates sustainable revenue growth across patient-specific compounding and office-use products. This role will serve as a key member of the Commercial Leadership Team and will be responsible for developing and executing an integrated B2B and B2B2C marketing strategy in a highly regulated animal health environment. The VP, Marketing will create a scalable marketing engine that drives predictable, consistent growth in both sales focused and non-focus accounts. When will you work?
This is a remote position but must be able to commute to our Swedesboro, NJ office when needed. What you’ll do:
Accelerate growth of patient-specific compounding through increased refillable new prescriptions and prescription longevity
Build and operationalize a prescription management marketing system that drives adherence, refills, and lifetime value
Enable Sales and Corporate Accounts teams with plans, tools, materials, and insights that improve conversion and productivity
Develop a balanced strategy to optimize and sustain office-use compounded product sales
Establish data-driven, compliant marketing practices that scale Strategy & Growth Leadership
Own & execute the enterprise marketing strategy aligned to Wedgewood’s commercial growth priorities.
Design a marketing engine that effectively reaches, converts, and retains customers beyond direct sales coverage.
Drive predictable demand generation across digital, content, lifecycle, and omnichannel programs.
Balance near-term revenue impact with long-term brand and customer equity. Marketing Plan Creation & Execution
Builds & executes Wedgewood and Blue Rabbit brand / portfolio strategies, materials, messaging, tools & tactics.
Lead marketing initiatives that drive growth in prescriptions and develop and scale prescription lifecycle programs.
Partner with Business Intelligence and Digital Experience to measure script velocity, refill rates, and performance.
Create a clear go-to-market and lifecycle strategy for office- use compounded products.
Create a marketing calendar to optimize portfolio positioning, promotional cadence and channel execution. Marketing Plan Creation & Execution
Builds & executes Wedgewood and Blue Rabbit brand / portfolio strategies, materials, messaging, tools & tactics.
Lead marketing initiatives that drive growth in prescriptions and develop and scale prescription lifecycle programs.
Partner with Business Intelligence and Digital Experience to measure script velocity, refill rates, and performance.
Create a clear go-to-market and lifecycle strategy for office- use compounded products.
Create a marketing calendar to optimize portfolio positioning, promotional cadence and channel execution. Financial & Commercial Acumen
Own marketing-driven product demand forecasts in partnership with operations, sales, finance, product and business intelligence to support capacity planning, inventory management, and service-level performance
Partner with Finance to support budgeting, reforecasting, and variance analysis tied to revenue, gross margin, and contribution margin
Manage the marketing function’s promotional and operating expense budgets, ensuring disciplined investment, ROI measurement, and alignment to growth priorities
Demonstrate strong understanding of Wedgewood’s revenue models, and EBITDA impact, translating marketing investments into financial outcomes
Establish ROI frameworks to evaluate campaigns, channels, and programs based on revenue lift, margin impact, and customer lifetime value. Financial & Commercial Acumen
Own marketing-driven product demand forecasts in partnership with operations, sales, finance, product and business intelligence to support capacity planning, inventory management, and service-level performance
Partner with Finance to support budgeting, reforecasting, and variance analysis tied to revenue, gross margin, and contribution margin
Manage the marketing function’s promotional and operating expense budgets, ensuring disciplined investment, ROI measurement, and alignment to growth priorities
Demonstrate strong understanding of Wedgewood’s revenue models, and EBITDA impact, translating marketing investments into financial outcomes
Establish ROI frameworks to evaluate campaigns, channels, and programs based on revenue lift, margin impact, and customer lifetime value. Product, Competitive & Industry Knowledge
Creates and maintains Wedgewood product and technical knowledge.
Develop and share market, customer and industry knowledge.
Monitors market conditions for changes that impact Wedgewood’s business.
Continuously gather knowledge of competitors and how to effectively position Wedgewood’s solutions against them. Sales Enablement & Commercial Partnership
Work in lockstep with Sales leadership, Corporate Accounts, and Inside Sales
Deliver sales-ready plans, messaging, tools, and campaigns that are practical and executable
Support account-based strategies for enterprise and multi-location customers. Team Leadership & Development
Build, lead, and mentor a team of both marketing leaders and individual contributors.
Establish clear goals, operating rhythms, and performance metrics. Who you are:
A strategic and commercially grounded marketing leader who knows how to translate strategy into measurable growth.
Equally comfortable building brand equity and delivering near-term revenue performance.
Deeply data-driven, with strong financial acumen and fluency in demand forecasting, ROI modeling, and lifecycle metrics including understanding of revenue models and EBITDA drivers.
A strong cross-functional partner who naturally works in lockstep with Sales, Finance, Operations, and Digital teams.
Customer-centered, with a sharp understanding of prescription behavior, adherence, and long-term value creation.
Proven experience leading the marketing process, including market research, positioning, strategic planning, product and brand development, advertising and launch excellence.
Proven leader who has operational discipline, and the ability to build relationships while influencing across the organization. What you’ve done :
Bachelor’s degree or equivalent related work experience required; MBA preferred
Demonstrated experience building and managing product demand forecasts in collaboration with sales, finance and operations.
Proven ability to manage multi-million-dollar marketing and promotional budgets with accountability for ROI.
12+ years of progressive marketing experience, including senior leadership roles
Demonstrated success in B2B and B2B2C marketing environments.
Proven ability to lead and scale high-performing marketing teams and lead and influence cross functional teams and partner with Sales to enable frontline execution.
Track record of building demand engines that drive growth without direct sales coverage.
Deep understanding of lifecycle marketing, digital engagement, and omnichannel strategies.
Experience operating in a regulated industry (pharma, animal health, healthcare, medical devices, or similar).
Experience in animal health, veterinary, or adjacent healthcare markets is preferred
Familiarity with prescription-based or refill-driven business models and working with compounding pharmacies or customized therapeutics is a plus. What’s in it for you:
A comprehensive benefits package that includes health, dental, and flexible spending accounts
401(k) retirement plan with a generous company contribution to help you save for the future
Company Paid Life and disability insurance
Access to voluntary insurance options
A generous paid time off program that increases every year
Tuition reimbursement
Opportunity for growth - We believe in promoting from within and do so through our internal job posting program!
Compensation Range: The base pay range for this position starts at $190K base plus an annual bonus commensurate with the individual's experience and qualifications. About Us Wedgewood is the nation’s largest and most trusted provider of compounded veterinary medications. Its recent merger with Blue Rabbit enables the company to provide veterinarians with next-generation software to streamline patient care and marks a significant evolution in services. Together Blue Rabbit and Wedgewood serve more than 70,000 veterinary professionals and one million animals annually. Wedgewood is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require an accommodation due to a special need or disability, please let your recruiter know what accommodations you will need. Equal Opportunity Employer
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