Senior Braze Optimization & Strategy Lead

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets.
The Senior Braze Optimization & Strategy Lead provides senior platform expertise during a critical client launch and early optimization phase. This is a high-authority role focused on architectural validation, optimization leadership, and client-facing credibility by accelerating internal team capability while ensuring program soundness from day one.
The Impact You'll Have
This role brings battle-tested platform judgment to a live client environment by validating architecture, anticipating failure points, and establishing the optimization frameworks that turn a successful launch into a sustainable program.
Beyond the platform itself, this role strengthens OneMagnify's delivery capacity in real time. By coaching the internal team through live decisions rather than hypothetical training, the role shifts the team from correction to confident self-validation, building durable capability. The work is visible, senior, and client-facing; the kind of platform credibility that gives clients confidence and gives internal teams air cover to deliver well.
What You’ll Do:

Audit and validate Braze architecture, event taxonomy, trigger logic, and journey design for long-term scalability and maintainability
Identify common post-launch failure points, including data integrity issues, journey sprawl, trigger misuse, and address them before they surface in production
Define the early optimization approach, including prioritization criteria, testing cadence, and measurement guardrails that enable sustainable program growth beyond the initial launch phase
Serve as the authoritative voice in client-facing optimization and decisioning discussions
Translate platform-level complexity into strategic recommendations that build client confidence and connect technical decisions to business outcomes
Guide the internal team's work across a live engagement, building judgment, not just correcting output
Shift the operating model from dependency to validation over the course of the engagement, with clear readiness markers for transition

What You’ll Need:

8+ years working in MarTech platforms, with 4+ years of hands-on Braze experience across multiple launches and post-launch optimization cycles
Braze Practitioner Certification required; Strategist, Developer, or Technical Architect certification strongly preferred
Deep expertise in Braze architecture, decisioning logic, and platform-level performance diagnostics
Proven track record to lead client conversations at a senior level with composure and clarity, and to coach delivery teams in live, in-flight environments
Familiarity with the realities of post-launch pressure: data issues, scope creep, urgent client issues, and the judgment calls they require
Experience in integrated marketing, digital agency, or consulting environments preferred

Future-Ready Skills (Nice To Have)

Experience applying AI/ML-driven decisioning or predictive orchestration natively within Braze or adjacent platforms
Perspective on how marketing automation architecture needs to evolve as AI-native program models replace traditional journey logic
Familiarity with real-time data infrastructure, streaming event pipelines, reverse ETL, or CDP orchestration layers, and how they reshape platform configuration
Point of view on where Braze fits (and doesn't) in a composable, AI-enabled marketing technology stack

Benefits
We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.
We are an equal opportunity employer
We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.