Content Marketing Strategist

We are seeking a highly skilled and dynamic Content Marketing Strategist to join our Global Marketing team on a full-time basis. This role will focus on developing and executing content marketing strategies for GUM, a global oral care brand, with a strong emphasis on delivering personalized experiences that drive brand loyalty and growth. The ideal candidate will have deep expertise in content marketing and marketing automation within global organizations, and a proven ability to create impactful, tailored consumer and Oral Care Professional content that resonates across diverse international markets. This role will report directly to the Global Brand Management Director, Oral Care. This is a unique opportunity to contribute to the growth of a leading global oral care brand while building bridges between regional teams and optimizing content resources across the organization. If you're passionate about creating personalized content experiences that strengthen brand loyalty through strategic collaboration and resource optimization, we'd love to hear from you! Key Responsibilities: Content Strategy & Collaboration
Content Strategy Development: Lead the creation and execution of a comprehensive global content strategy that aligns with brand objectives, customer needs, and regional market demands, with a focus on delivering personalized, relevant experiences to consumer and oral care professional audiences.
Content Optimization & Leveraging: Proactively identify, evaluate, and maximize existing content assets across all regional markets to determine their potential as global master content. Assess regional content that meets quality and brand standards to elevate and scale for organization-wide use, ensuring cost efficiency and optimal resource utilization.
Cross-Regional Collaboration: Actively seek and nurture collaboration opportunities with regional teams to facilitate content co-creation initiatives. Build strong working relationships with stakeholders across different markets to understand their unique business needs, challenges, and content requirements. Content Production & Management
Marketing Technology Integration: Work closely with the digital and marketing automation teams to ensure content workflows are optimized and automated, delivering personalized content at scale across various channels.
Multi-Channel Content Production, AI-enabled: Oversee the production and adaptation of high-quality content across multiple platforms, including blogs, social media, email newsletters, web copy, video, and more, ensuring content consistency while catering to the universal needs of our biggest markets.
Content Analysis: Systematically identify content gaps across markets and prioritize new content creation based on strategic business impact, cost considerations, and regional priorities. Performance & Stakeholder Management
Performance Optimization: Utilize data and analytics to measure the effectiveness of content initiatives, making adjustments and optimizations based on key performance indicators (KPIs) to ensure content delivers real results.
Stakeholder Collaboration & Communication: Partner with cross-functional teams (Marketing, Digital, Creative, Analytics) and regional stakeholders to ensure alignment and consistency across global initiatives. Demonstrate strong political acumen when navigating organizational dynamics and competing regional priorities. Guide how to incorporate personalized content strategies at every touchpoint while maintaining diplomatic relationships across diverse cultural contexts. Desired Skills & Experience: Technical & Strategic Expertise
Extensive experience in content marketing and marketing automation within global organizations, with a strong focus on personalization as a key element of brand building.
A proven track record of developing and executing data-driven content strategies that drive customer engagement and loyalty.
Expertise in leveraging marketing technology, including AI, to deliver personalized content experiences at scale.
A solid understanding of SEO, Answer Engines Optimization (AEO), content performance metrics, and analytics tools to ensure continuous improvement. Collaboration & Communication
Cross-Cultural Collaboration: Demonstrated ability to work effectively with diverse, international teams and navigate cultural nuances in content creation and stakeholder management.
Business Acumen: Strong understanding of organizational dynamics, cost efficiency principles, and the ability to balance competing business priorities across different regions.
Stakeholder Management: Proven experience in managing multiple stakeholder relationships, understanding varied business needs, and translating them into actionable content strategies.
Excellent communication skills, with an eye for detail and a passion for delivering high-quality content.
Strong project management skills and the ability to deliver results in a fast-paced, global environment. Content Development
Experience in adapting content to different contexts and touchpoints while maintaining a cohesive global brand identity.
Content Audit & Optimization: Ability to assess existing content assets for quality, relevance, and global scalability potential.
Resource Optimization: Experience in maximizing content ROI through strategic repurposing, adaptation, and collaborative content development approaches. Qualifications
At least 5 years of experience in related position, preferably in the FMCG context within a multinational Company, with proven deep expertise in content marketing and marketing automation.
A proven track record of developing and executing data-driven content strategies that drive customer engagement and loyalty.
A solid understanding of SEO, Answer Engines Optimization (AEO), content performance metrics, and analytics tools to ensure continuous improvement.
Proven experience in managing multiple stakeholder relationships, understanding varied business needs, and translating them into actionable content strategies.
Excellent communication skills, with an eye for detail and a passion for delivering high-quality content. Additional Requirements:
Travel: Occasional travel to other regional offices may be required for collaboration and stakeholder meetings. What Makes Sunstar Special is:
A business focused on health and wellness of people around the world
High Quality Products
Beautiful state-of-the-art facility
Diversity and Inclusion
Corporate Social Responsibility Program and partnership with charitable organization
Strong value placed on company culture
Excellent, comprehensive insurance coverage that includes Medical, Vision, and Dental benefits.
Opportunities for career growth and advancement
Employee discount on Sunstar products
401K retirement plan with employer match (Pretax and Roth options)
401K profit sharing contribution based on company performance.
Paid holidays and generous paid time off. Pet, Legal and Identity Theft Insurance Plans
Competitive bonus
On-site café
On Site Fitness Center
Corporate Perks Discount Program (Auto, Retail, Electronics, Entertainment, Computers, Personal Vacations, Cell Phones, Movie Tickets, Eating Out and Much More)
Holiday Lunches
Beautifully maintained walking trails
Hybrid Schedule (certain departments)
Numerous employee appreciation events throughout the year.
Recognition and Rewards Programs The employer is subject to certain governmental record keeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, the employer invites employees to voluntarily self-identify their gender, and race or ethnicity. Completion of this data is voluntary and will not affect your opportunity for employment or terms or conditions of employment. Information collected will be used for EEO-1 reporting purposes only and will be kept separate from all other personnel records, only accessed by Authorized Users. Information collected will be kept confidential and will only be used in accordance with the provisions of applicable laws, including those that require the information to be summarized and reported to the federal government. When reported, data will not identify any specific individual. The pay range for this position of Content Marketing Strategist is $110,282 -$137,853. However, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for an annual bonus as part of total compensation.