Senior Digital Marketing Manager

Position Overview Apex Skin is a rapidly growing skincare facility that empowers employees to deliver exceptional patient experiences. Join our dynamic team as a Senior Digital Marketing Manager, where you will lead and innovate our digital marketing strategies to drive growth and enhance brand presence. In this pivotal role, you will leverage your expertise to craft and execute comprehensive marketing campaigns, analyze performance metrics, and collaborate with cross-functional teams to achieve ambitious goals. If you are passionate about digital marketing and thrive in a fast-paced environment, we invite you to make a significant impact with us. Schedule: Full time, Business hours M-F (Subject to change, some marketing efforts take place before/after normal business hours, and occasionally on weekends) Essential Functions:
Develop and execute comprehensive digital marketing strategies aligned with business goals.
Lead and manage a digital marketing coordinator, providing mentorship and performance feedback.
Direct key third party partners to execute digital marketing work including paid media, web development, and e-commerce.
Oversee and optimize digital marketing channels, including SEO, SEM, social media, email, and content marketing.
Analyze and report on the performance of digital marketing campaigns using analytics tools.
Collaborate with cross-functional teams to integrate digital marketing efforts with overall marketing strategies, and to support multiple departmental goals.
Stay updated with digital marketing trends and technologies to drive innovation and competitive advantage.
Manage and allocate digital marketing budgets effectively to maximize ROI.
Identify and establish partnerships with digital platforms and third-party vendors.
Ensure brand consistency and enhance online presence across all digital touchpoints.
Develop and implement testing strategies to optimize conversion rates and user engagement, including A/B testing, digital tactic comparison, and more.
Monitor competitor activity and market trends to identify new opportunities and threats.
Prepare and present performance reports to stakeholders, providing insights and recommendations for improvement.
Extract, analyze and apply customer data to strategy to improve campaign effectiveness.
Measure and improve patient experience digitally and work collaboratively for a smooth experience at all touchpoints, digitally and otherwise. Qualifications
Bachelor's degree in marketing, business, or a related field.
Minimum of 5 years of experience in digital marketing
Minimum 2 years in a managerial role.
Proven track record of developing and executing successful digital marketing strategies.
Past success at leading team members to meet business goals and continuously improve.
Strong understanding of AI, SEO, SEM, PPC, social media, email marketing, and content marketing.
Experience with web analytics tools such as Google Analytics or similar.
Proficiency in CRM software and marketing automation platforms like HubSpot, Marketo, or similar.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to oversee multiple campaigns simultaneously.
Outstanding leadership and team management skills.
Exceptional written and verbal communication skills.
Experience with A/B testing and other optimization strategies.
Familiarity with market research and customer segmentation strategies.
Ability to stay updated with the latest digital marketing trends and technologies.
Strong problem-solving skills and attention to detail.
Confidence in budget management and financial planning for marketing initiatives.
Creative thinking to solve problems and suggest new solutions.
Ability to execute digital efforts timely and effectively, while keeping high level strategy top of mind. Career Growth Opportunities Motivated Senior Digital Marketing Manager may pursue:
Advanced Leadership positions in Marketing
Apex Skin provides training, mentoring, and development opportunities for individuals who demonstrate skill, reliability, professionalism, and strategic execution Physical Requirements & Work Environment
Work performed in a remote home office environment with reliable internet connectivity.
Prolonged periods of sitting and computer use for data entry, projects, and electronic communication.
Frequent use of hands and fingers for typing and navigating multiple software systems.
Ability to communicate clearly via phone, email, and virtual platforms with vendors and team members.
Visual acuity sufficient to read online content, marketing materials, and analyze performance metrics.
Requires consistent attention to detail and ability to maintain focus in a virtual setting.
Must adhere to HIPAA and Apex Skin privacy standards while working remotely. Apex Skin Culture Apex Skin fosters a collaborative, mission-driven environment built on compassion, accountability, and excellence. We value team members who take initiative, represent our brand with integrity, and contribute to meaningful community relationships while supporting strategic growth. Our culture emphasizes teamwork, professionalism, and a shared commitment to delivering exceptional patient experiences and organizational impact. Employee Health & Safety Requirements All employees are required to provide proof of a TB test within the past 12 months and an annual flu vaccination as part of Apex Skin’s employee health and safety protocols. The Hepatitis B vaccination series is strongly recommended for patient-facing roles due to potential occupational exposure risks. Apex Skin complies with federal and Ohio law by providing reasonable accommodations for medical conditions or sincerely held religious beliefs that prevent vaccination. Employees seeking an accommodation should contact Human Resources for more information. Equal Employment Opportunity Statement Apex Skin provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Apex complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.